Digital Marketing Manager

Save A Lot; St. Ann (MO); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

401K company match up to 4%

Paid Time Off

Medical Insurance options including FS

Vision Insurance

Dental insurance

Employee Assistance Programs

Team Member Referral Program

Tuition Reimbursement

Wellbeing Program

Career development opportunities

Job summary

Save A Lot is seeking a Digital Marketing Manager to lead the brand’s digital presence across paid media, owned channels, social, website and app experiences. You will direct two team members and align with Field Team and vendors to maximize performance and brand consistency.

In this role you will oversee campaign planning, reporting, and optimization while collaborating with Marketing, IT, Merchandising and Retail Partners to drive measurable results and customer engagement across multiple

Qualifications

• Bachelor’s degree or equivalent experience in marketing or related field.
• 5-7 years of digital marketing, digital platform management, paid media, social media or retail marketing experience preferred.
• Experience leading people, setting priorities and managing deadlines with multiple stakeholders.
• Strong understanding of paid media planning, content workflows, and vendor management.
• Proficient in Excel and PowerPoint; able to create reports and insights.

Responsibilities

• Lead digital presence across paid media, owned channels, social media, website and app experiences.
• Direct two team members and coordinate with Field Team on local retail digital initiatives.
• Manage paid media calendar, budgets, flight dates, creative deliverables and reporting.
• Partner with vendors and agencies to publish content and campaign updates on schedule.
• Support Retail Partners with digital initiatives and store-level communications.
• Collaborate on digital strategy, budgets, and channel optimization with leadership.
• Evaluate campaign performance and platform health; translate data into actionable improvements.
• Work with cross-functional teams to ensure brand consistency and governance across touchpoints.

Skills

Digital marketing

Paid media management

Social media strategy

Content coordination

Campaign reporting

Leadership

Vendor management

Education

Bachelor’s degree in marketing, Business, Communications, Digital Media, or related field

Tools

Excel

PowerPoint

Job description

Purpose

The Digital Marketing Manager is responsible for leading Save A Lot’s digital presence across paid media, owned channels, social media, website and app experiences, and other customer-facing digital platforms. This role owns the day-to-day digital representation of the brand, ensuring campaigns and content are accurate, timely, customer-focused, and aligned with Save A Lot brand standards. The manager will lead two team members, partner closely with the Field Team to support local and retail partner digital initiatives, and work with vendors and cross-functional teams to improve performance, execution, and use of digital marketing dollars on a period-by-period basis.

Purpose

The Digital Marketing Manager is responsible for leading Save A Lot’s digital presence across paid media, owned channels, social media, website and app experiences, and other customer-facing digital platforms. This role owns the day-to-day digital representation of the brand, ensuring campaigns and content are accurate, timely, customer-focused, and aligned with Save A Lot brand standards. The manager will lead two team members, partner closely with the Field Team to support local and retail partner digital initiatives, and work with vendors and cross-functional teams to improve performance, execution, and use of digital marketing dollars on a period-by-period basis.

Responsibilities

• Own Save A Lot’s digital representation across paid media, owned channels, social media, website/app experiences, local digital platforms, and other customer-facing digital touchpoints.
• Lead, coach, and prioritize the work of two team members responsible for digital execution, platform support, content coordination, reporting, and issue resolution.
• Manage the paid media calendar, ensuring campaign plans, budgets, flight dates, creative deliverables, targeting inputs, and reporting needs are coordinated and executed on time.
• Partner with external vendors and agency partners to ensure digital content, media placements, and campaign updates are published accurately, on schedule, and in alignment with business priorities.
• Work closely with the Field Team to support digital initiatives that impact Retail Partners, including local execution opportunities, store-level needs, program communications, education, and issue resolution.
• Partner with the Director on digital strategy, including recommendations to improve channel plans, messaging, performance, budget allocation, and period-by-period use of marketing dollars.
• Evaluate digital campaign performance and platform health, translating results into actionable recommendations for optimization, testing, future planning, and Retail Partner support.
• Collaborate with cross-functional teams including Marketing, Field Operations, IT, Merchandising, Loyalty, eCommerce, and external partners to support integrated campaigns and customer-facing digital experiences.
• Maintain digital governance standards, including content accuracy, brand consistency, platform access processes, approval workflows, and quality assurance across digital touchpoints.
• Identify opportunities to improve digital processes, reporting, content workflows, vendor accountability, and customer experience across Save A Lot’s digital ecosystem.
• Stay informed on digital marketing trends, platform updates, paid media best practices, social media changes, and competitive activity to keep Save A Lot digitally relevant and effective.
  

About You

• Bachelor’s degree in marketing, Business, Communications, Digital Media, or related field and/or equivalent relevant experience.
• 5-7 years of relevant digital marketing, digital platform management, paid media, social media, agency, corporate marketing, or retail marketing experience preferred.
• Strong background managing digital platforms, digital campaigns, paid media calendars, owned channels, or social media programs for an agency, corporation, or multi-location brand.
• Experience leading people, setting priorities, coaching team members, and managing work through deadlines, handoffs, and multiple stakeholders.
• Solid understanding of paid media planning, digital content workflows, vendor management, campaign reporting, and digital customer experience.
• Ability to interpret digital performance metrics and make practical recommendations related to campaign optimization, budget use, messaging, and channel mix.
• Strong communication and relationship-building skills with the ability to partner effectively with Field Teams, Retail Partners, vendors, agencies, and cross-functional internal teams.
• Highly organized, detail-oriented, and comfortable managing multiple calendars, timelines, platforms, vendors, and requests at the same time.
• Strategy development skills with the ability to connect short-term execution to long-term brand, media, customer engagement, and business objectives.
• Proficient in Microsoft Excel and PowerPoint; experience with digital reporting, social platforms, paid media platforms, project management tools, or content management systems preferred.

Physical Requirements

• Ability to travel up to approximately 10% of the time, which may include weekends and evenings, as needed.
• Most work is performed in a temperature-controlled environment.
• Incumbent may sit for long periods of time at a desk or computer terminal.
• Incumbent may use calculators, keyboards, telephone, and other office equipment in the course of a normal workday.
• Stooping, bending, twisting, and reaching may be required in completion of job duties
  

Our Values

Ability to demonstrate, understand and apply our workplace values.

Simplicity (operate) – the drive to identify root cause and innovate to remove complexity to deliver the best outcome

Heart (emotion) – the passion that drives you to get up every day and work hard to strive for excellence

Performance Excellence (mindset) – clearly defining high expectations, driving ownership of key roles and responsibilities, executing with integrity and emphasis while creating a culture of accountability

Respect (philosophy) – taking pride in being inclusive and treating everyone who comes through the doors with respect

Benefits

• 401K company match up to 4%
• Paid Time Off
• Medical Insurance options including FSA & HSA
• Vision Insurance
• Dental insurance
• Employee Assistance Programs
• Team Member Referral Program
• Tuition Reimbursement
• Wellbeing Program
• Career development opportunities

The above statements are intended to describe the general nature of the work performed by the employees assigned to this job. All employees must comply with Company policy and applicable laws. The responsibilities, duties and skills required of personnel so classified may vary within each department and /or location.