Digital Marketing Manager

Grace Bay Resorts; Fort Lauderdale (FL); Hybrid; USD 55,000 - 83,000; Full time

Benefits offered by this job

Remote work

Competitive hourly rate

Job summary

Grace Bay Resorts is seeking a Digital Marketing Manager to join our team in a full-time, remote capacity. Based in Fort Lauderdale, you will lead strategic marketing initiatives, oversee multi-channel campaigns, and partner with cross-functional teams to elevate our online presence and drive bookings across the hospitality portfolio.

You will analyze performance, optimize campaigns, manage budgets, and ensure consistent brand messaging across channels.

Qualifications

• Mid-senior level experience in digital marketing.
• Demonstrated hospitality industry experience or related service sectors preferred.
• Expertise across SEO, SEM, email marketing, social media advertising, and content marketing.
• Strong analytical skills to interpret data and drive decisions.
• Ability to manage multiple remote projects in a fast-paced environment.
• Excellent written and verbal communication with attention to brand voice.

Responsibilities

• Develop and execute comprehensive digital marketing strategies that drive brand awareness and bookings.
• Manage multi-channel campaigns across SEO, SEM, email, social media and display advertising.
• Analyze campaign performance using digital analytics tools and translate insights into optimizations.
• Oversee website content, landing pages and conversion rate optimization to drive reservations.
• Collaborate with internal teams, agencies and partners to ensure consistent brand messaging across digital touchpoints.
• Conduct market research and audience analysis to identify trends and opportunities.
• Monitor digital marketing budgets and maximize ROI across channels.
• Implement and refine SEO best practices to improve organic rankings.
• Track KPIs and prepare regular performance reports for leadership.
• Stay current with hospitality marketing trends and evolving tools.
• Align campaigns with seasonal promotions and property offerings.
• Drive guest retention through personalized email journeys and retargeting.

Skills

Digital marketing

Campaign management

SEO

SEM

Email marketing

Social media advertising

Content marketing

Analytics

Tools

CRM systems

Marketing automation tools

Web analytics

Google Analytics

Job description

Description

Grace Bay Resorts is seeking a Digital Marketing Manager to join our team in a full-time, remote capacity. This exciting opportunity is based in Fort Lauderdale and sits at the heart of our growing hospitality brand, where you will play a key role in shaping how we connect with guests, drive bookings, and build lasting brand loyalty across the digital landscape.

As the Digital Marketing Manager, you will lead strategic marketing initiatives, oversee multi-channel campaigns,and partner closely with cross-functional teams to elevate Grace Bay Resorts' online presence. Your work will directly influence guest acquisition, engagement,and revenue growth while supporting the overall goals of our hospitality portfolio. From campaign planning to performance analysis, this role is essential to ensuring our brand stays visible, relevant,and compelling in a competitive market.

This position offers a competitive hourly rate of $40 - $60 USD per hour, along with the flexibility of remote work and the opportunity to make a meaningful impact within a fast-paced, hospitality-driven environment. If you are a strategic, creative, and data-informed marketer ready to grow with a dedicated team.

Responsibilities

• Develop and execute comprehensive digital marketing strategies that drive brand awareness, engagement,and direct bookings
• Manage multi-channel campaigns across SEO, SEM, email, social media,and display advertising
• Analyze campaign performance using digital analytics tools and translate insights into actionable optimizations
• Oversee website content, landing pages,and conversion rate optimization to enhance user experience and drive reservations
• Collaborate with internal teams, external agencies,and partners to ensure consistent brand messaging across all digital touchpoints
• Conduct market research and audience analysis to identify trends, guest needs,and competitive opportunities
• Monitor digital marketing budgets, allocate resources efficiently,and maximize ROI across channels
• Implement and refine SEO best practices to improve organic search rankings and visibility
• Track key performance indicators (KPIs) and prepare regular performance reports for leadership review
• Stay current with hospitality industry trends, emerging digital tools,and evolving marketing technologies
• Align digital campaigns with seasonal promotions, property offerings,and brand initiatives
• Drive guest retention and loyalty through personalized email journeys, re-targeting campaigns,and data-driven segmentation

Requirements

• Mid-senior level experience in digital marketing, with a strong portfolio of successful campaign execution
• Demonstrated experience within the hospitality industry or related service-oriented sectors (preferred)
• Expertise in digital marketing channels including SEO, SEM, email marketing, social media advertising,and content marketing
• Strong analytical skills with the ability to interpret data, generate insights,and make data-driven decisions
• Proven ability to manage multiple projects simultaneously in a fast-paced, remote work environment
• Excellent written and verbal communication skills with a keen eye for brand voice, storytelling,and audience engagement
• Hands-on experience with web analytics platforms, CRM systems,and marketing automation tools
• Solid understanding of digital advertising principles, audience targeting,budget management,and performance optimization
• Ability to collaborate effectively with cross-functional teams, agency partners,and internal stakeholders
• Self-motivated, proactive,and resourceful with strong organizational and time-management skills
• Knowledge of hospitality marketing trends, guest lifecycle strategies,and revenue-driven campaign planning
• Creative thinker with a passion for delivering impactful, measurable results in a remote-first culture