Digital Marketing Manager

Medical Air Services Association, Inc; Florida; Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Paid time off

Disability insurance

Life insurance

MASA membership

Job summary

MASA is seeking a Digital Marketing Manager to own MASA's seminar marketing program and digital performance. Based in Sunrise, FL, you will translate data into actionable strategies, test creative ideas, and introduce AI-driven automation to improve efficiency and results.

You will partner with the Director of Digital Acquisition to optimize paid media, CRO, and cross-channel campaigns, driving growth for MASA's 2+ million members across the U.S. and Caribbean.

Qualifications

• 4+ years in digital marketing, marketing operations, or related role
• Hands-on with AI tools or emerging platforms
• Sharp analytical instincts and data storytelling
• Strong Excel and data management across platforms
• Ability to manage multiple live workstreams

Responsibilities

• Own MASA's seminar digital marketing program end-to-end, drive down cost per lead and increase attendance, conversion, and ROI.
• Develop AI/automation to streamline workflows and accelerate ideas to execution.
• Lead full-funnel strategy for programmatic and native advertising to reach the right audience.
• Build a testing engine for creative experiments and translate results into action.
• Own CRO roadmap across landing pages and ecommerce experiences, collaborating with design and copy.

Job description

Description

This is a full-time hybrid position based in Sunrise, FL.

Marketing at MASA moves fast, and it moves on data and curiosity. We're looking for a Digital Marketing Manager who doesn't wait for a tool to be handed to them; you find the smarter way to run a program, test a creative idea, or automate a tedious task, and you bring the rest of the team along with you. If you get a genuine charge out of connecting data, creative, and emerging technology into results, this role was built for you.

About Us

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company--we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com

What You Will Do

Reporting to our Director of Digital Acquisition, you will take ownership of MASA's digital marketing performance across seminar marketing, paid media, and conversion rate optimization--turning data into decisions and ideas into measurable growth.

Your main responsibilities will include:

• Owning MASA's seminar digital marketing program end-to-end, translating performance data into recommendations that drive down cost per lead and drive up attendance, conversion, and ROI.
• Bringing AI and automation into the everyday workflow, building tools and shortcuts that free the team up to focus on strategy instead of repetitive manual work.
• Leading full-funnel strategy for programmatic and native advertising, ensuring the right creative reaches the right audience, on time and on brand.
• Building a creative testing engine--designing experiments, tracking what wins, and turning findings into the team's next best move.
• Owning the CRO testing roadmap across landing pages, ecommerce experiences, and offer messaging, partnering closely with design and copy to keep the pipeline of experiments moving.
• Connecting the dots between creative, offer, and funnel performance--reporting out insights that shape how MASA markets going forward.

What You Bring

• 4+ years of experience in digital marketing, marketing operations, or a related role, with hands-on depth in at least two of: program/campaign operations, paid media creative management, or CRO.
• Real, hands-on experience putting AI tools or emerging platforms to work--automating a workflow, generating or testing creative, or building something lightweight to solve a problem--not just casual use.
• A sharp analytical instinct, with the ability to pull data from multiple systems and turn it into a clear story and a clear recommendation.
• Comfort managing data across marketing platforms, spreadsheets, and reporting tools, including strong Excel skills.
• The ability to juggle several live workstreams at once without losing sight of the details or the bigger picture.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience.

What We Will Provide You

• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
• A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don't."
• A rare seat at the intersection of data, creative, and emerging technology--real ownership over the tools and strategies that shape how MASA markets to millions of members.

Why We Think You'll Love This Opportunity

This isn't a role where you'll be handed a playbook and told to run it. You'll help write the playbook--testing what works, building the tools that make the team faster, and seeing your ideas show up directly in the numbers. If you want a job where curiosity is rewarded and your experiments actually ship, this is it.

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.

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