Digital Marketing Manager

P.F. Chang's; Chicago (IL); Remote; USD 90,000 - 120,000; Full time

Job summary

P.F. Chang's is looking for a Digital Marketing Manager to spearhead initiatives enhancing digital sales and guest experiences. The role focuses on optimizing web, app, and third-party platforms while collaborating across teams to drive engaging content and improve digital strategies. Ideal candidates have 3-5 years of experience in digital marketing with a strong grasp of SEO/SEM and performance analytics.

Benefits

Comprehensive medical, dental, and vision options

20 days paid vacation and sick time

Preloaded meal card at corporate locations

Qualifications

• 3-5 years of experience in digital marketing, preferably in the restaurant or hospitality industry.
• Strong understanding of digital marketing principles.
• Proven ability to optimize customer experience through digital strategies.

Responsibilities

• Lead initiatives to enhance digital sales across multiple platforms.
• Develop and manage digital experiences to drive revenue.
• Use customer data to identify growth opportunities.

Skills

Digital marketing

SEO/SEM

Performance analytics

Project management

Strategic thinking

Collaboration

Resilience

Education

Bachelor's degree in Marketing or related field

Job description

Join to apply for the Digital Marketing Manager role at P.F. Chang's

Join to apply for the Digital Marketing Manager role at P.F. Chang's

Direct message the job poster from P.F. Chang's

Talent Acquisition Corporate Recruitment

P.F. Chang's is seeking a strategic and execution-focused Digital Marketing Manager to lead initiatives that grow digital sales and enhance guest experience across web, app, and third-party platforms.

Digital Experience & Strategy

• Develop and manage seamless, revenue-driving digital experiences across all channels: websites, apps, and third-party partners.
• Own and prioritize key components of the digital roadmap, ensuring initiatives are delivered on time and within budget.
• Stay ahead of digital trends, providing strategic recommendations on emerging capabilities to support growth and innovation.
• Manage relationships with third-party marketplaces, PFChangs.com, and app partners to optimize digital performance and collaboration.

Ecommerce Growth & Optimization

• Drive profitable digital sales growth across all owned and third-party channels.
• Lead performance strategies on third-party marketplaces and optimize user experience on PFChangs.com and the PF Chang’s app.
• Partner with the brand team to deliver engaging, traffic-driving content across digital platforms.
• Develop and execute A/B testing strategies for continuous experience optimization.
• Manage third-party promotional calendars, including sponsored listings to maximize visibility.
• Ensure digital media and platforms deliver the best possible customer experience aligned with business goals.

Digital Product Management

• Oversee the development backlog for PF Chang’s websites and app, prioritizing features that improve functionality and drive results.
• Work with cross-functional teams to enable the successful launch of new features, enhancements, and updates.

Customer Experience & Implementation

• Lead end-to-end digital journey mapping, identifying opportunities to improve customer experience.
• Collaborate with operations to ensure store-level execution aligns with digital initiatives, supported by clear training and materials.
• Oversee innovative technology use to enhance communication, brand reputation, and customer engagement.
• Manage content across all digital assets—including website, app, microsites, and SEO strategies—to ensure a seamless, best-in-class online experience.

Insights & Measurement

• Use customer data and KPIs to identify growth opportunities and optimize digital journeys.
• Deliver clear, actionable insights and executive-level reports to inform strategic decisions.
• Simplify complex data and analytics to communicate effectively across teams—from marketing to senior leadership.

What You’ll Bring

• 3-5 years of experience in digital marketing, with a preference for restaurant or hospitality industry background.
• Strong understanding of digital marketing principles, SEO/SEM, and performance analytics.
• Experience managing digital products and optimizing the customer experience.
• Excellent project management skills and strategic thinking.
• Ability to work effectively in a fast-paced, collaborative environment.
• Resilience and adaptability to shifting priorities and ambiguity.

Working Conditions

• This role is primarily remote, with occasional visits to offices or restaurants as needed.
• Health Benefits: Comprehensive medical, dental, and vision options starting the first month of employment.
• Paid Vacation & Sick Time: 20 days annually, prorated for new hires.
• Lucky Cat Meal Card: Preloaded meal card valid at any corporate-owned P.F. Chang's locations.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Customer Service

• Industries

  Restaurants, Retail, and Food and Beverage Services

Referrals increase your chances of interviewing at P.F. Chang's by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Get notified when a new job is posted.

Sign in to set job alerts for “Digital Marketing Manager” roles.

Sr. Director, Global Marketing Operations - HOKA

Regional Key Customer Marketing (Central) Associate Director

Greater Phoenix Area $163,468.00-$224,769.00 2 days ago

Director of Local Restaurant Marketing (Phoenix AZ or Los Angeles, CA)

Arizona, United States $155,000.00-$170,000.00 3 days ago

Phoenix, AZ $90,000.00-$120,000.00 1 hour ago

Tucson, AZ $90,000.00-$120,000.00 1 hour ago

Greater Phoenix Area $104,000.00-$155,000.00 1 week ago

Glendale, AZ $110,000.00-$120,000.00 2 months ago

Senior Performance Marketing Manager, Google

Senior Performance Marketing Manager, Google

Online Sales and Marketing Director - Career Change

Senior Software Engineer - Martech (Remote)

Phoenix, AZ $85,000.00-$170,000.00 6 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.