Digital Marketing Manager

Datavail; Boulder (CO); On-site; USD 60,000 - 100,000; Full time

Job summary

Datavail is seeking a bright, ambitious digital marketer early in their career to grow into a senior marketing leader. You will work directly with senior marketing leadership on strategic initiatives spanning digital marketing, SEO/GEO, content, partner marketing, thought leadership, and AI search visibility.

You will gain hands-on experience building landing pages, nurture flows, and email campaigns while helping execute ABM and demand programs.

Qualifications

• 2–6 years of experience in digital marketing, demand generation, content marketing, partner marketing, or marketing operations.

Responsibilities

• Support integrated marketing campaigns across digital channels.
• Build and optimize landing pages, forms, nurture flows, and email campaigns.
• Help execute ABM and demand generation programs.
• Track campaign performance and provide optimization recommendations.
• Assist with webinar, event, and virtual campaign promotion.
• Support SEO/AI-driven search visibility initiatives.
• Partner with marketing ops, revenue ops, sales, and tech teams.

Skills

Digital marketing

Demand generation

Content marketing

Partner marketing

Marketing operations

Pardot/Marketing Cloud

Salesforce

Webflow

GA4

Google Ads

Looker Studio

HTML/JavaScript

SEO

Tools

Pardot/Marketing Cloud

Salesforce

HubSpot/Marketo

Webflow

GA4

Google Ads

Looker Studio

Job description

• At Datavail, we help organizations modernize, manage, and activate their data to power cloud transformation and AI-driven innovation
• We are evolving from a company "born in data" into one built for the future of AI, analytics, and intelligent applications -- and marketing plays a central role in that transformation
• We are looking for a bright, ambitious, hard-working digital marketer early in their career who wants to grow into a senior marketing leader over time
• This role is designed for someone with strong fundamentals, curiosity, initiative, and the drive to learn rapidly across modern B2B marketing disciplines
• You will work directly with senior marketing leadership on strategic initiatives spanning digital marketing, SEO/GEO, content, partner marketing, thought leadership, AI search visibility, and marketing automation
• You will gain exposure to executive-level strategy while also developing deep hands-on expertise
• For the right person, this role has significant long-term growth potential, including a path toward senior leadership within Datavail's marketing organization
• Digital Marketing & Campaign ExecutionSupport integrated marketing campaigns across digital channels
• Build and optimize landing pages, forms, nurture flows, and email campaigns
• Help execute account-based marketing (ABM) and demand generation programs
• Track campaign performance and contribute recommendations for optimization
• Assist with webinar, event, and virtual campaign promotion
  SEO, GEO & AI Search Visibility
• Support SEO strategy and content optimization initiatives
• Help evolve Datavail's presence within emerging AI-driven search experiences (GEO/AEO)
• Research keywords, search intent, competitive positioning, and content opportunities
• Assist with structured content development designed for both human buyers and AI discovery
• Monitor trends around AI search, LLM visibility, Reddit/Quora engagement, and answer engine optimization
  Partner Marketing
• Support joint marketing initiatives with strategic partners including AWS, Microsoft, Oracle, Databricks and others
• Coordinate co-branded campaigns, webinars, marketplace promotions, and MDF-related activities
• Help align messaging and campaigns with partner priorities and technologies
  AI-Driven Marketing Innovation
• Help identify, test, and implement Generative AI and Agentic AI solutions across Datavail's marketing organization
• Continuously evaluate emerging AI tools, platforms, and best practices to improve marketing effectiveness, efficiency, and scalability
• Leverage AI to accelerate content creation, campaign development, audience research, personalization, SEO/GEO optimization, and performance analysis
• Partner with Marketing Operations, Revenue Operations, Sales, and Technology teams to automate workflows and eliminate manual processes where appropriate
• Assist in the development of AI-powered marketing agents that can support content generation, campaign execution, asset discovery, reporting, and other marketing functions
• Help establish repeatable AI-enabled marketing processes and document best practices for broader team adoption
• Stay current on developments in Generative AI, Agentic AI, AI-driven search, and emerging marketing technologies, bringing new ideas and experimentation opportunities to the organization
• Contribute to Datavail's vision of becoming an AI-forward organization and a recognized leader in helping clients leverage data and AI to drive business outcomes
• Marketing Operations & Analytics
• Work within Salesforce and Pardot (Marketing Cloud Account Engagement)
• Build and maintain campaign workflows, lists, forms, emails and reporting
• Help improve lead management, attribution, and campaign tracking
• Analyze campaign performance and provide insights tied to pipeline and revenue outcomes

What We're Looking For

• We care more about intelligence, initiative, work ethic, and growth potential than checking every box
  
• Ideal candidates should have:
• 2 -6 years of experience in digital marketing, demand generation, content marketing, partner marketing, or marketing operations
  Experience with Pardot/Marketing Cloud
• Account Engagement, Salesforce (HubSpot, Marketo, or similar platforms a bonus, but not necessary)
• Experience with Webflow or a similar web platform and built in analytics
• Experience with GA4, Google Ads and Google Search Console
• Experience developing reporting in Looker Studio
• Working knowledge of HTML and JavaScript
• Understanding of SEO fundamentals and curiosity about AI-driven search evolution
• Strong writing and communication skills
  Interest in enterprise technology, cloud, data, analytics, AI, or IT services
• Strong organizational skills and attention to detail
• Ability to manage multiple projects in a fast-moving environmentDesire to continuously learn and take on increasing responsibility
  Bonus points for:
• B2B technology marketing experience
• Experience working with AWS, Microsoft, Oracle, Databricks, or similar ecosystems
• Exposure to ABM or partner marketing
• Experience using AI tools within marketing workflows
  

This Role Is Different

• Learn directly from senior marketing leadership and Agentic AI experts
• Gain broad exposure across modern B2B marketing disciplines
• Help shape an emerging AI-era marketing strategy
• Work in a highly visible role with executive exposure
• Grow into larger leadership responsibilities over time
• We are looking for someone who wants more than just their next job. We are looking for someone who wants to build a career and become part of the next generation of marketing leadership at Datavail