Digital Marketing Lead: Social, Content & Campaigns

PRSA Detroit; Rochester Hills (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Leader Dogs for the Blind is seeking a Digital Marketing Manager to plan, execute, and optimize digital initiatives that support mission-driven campaigns. You will manage omnichannel campaigns, coordinate with partners, and own social media execution while learning about the organization’s programs and accessibility standards.

Responsibilities include creating engaging content, collaborating with agencies, and leveraging tools like Monday.com and Sprout Social to drive awareness and fundraising

Qualifications

• 4–7 years’ experience in digital marketing, communications, content marketing, or related field.
• Experience collaborating with external agencies, consultants, or marketing vendors.
• Experience developing and analyzing digital marketing performance metrics.
• Hands‑on use of Monday.com or similar project management tools.
• Experience managing social media content using platforms such as Sprout Social.
• Experience creating and editing photo and video content for social media; familiarity with video editing tools.

Responsibilities

• Plan, execute, and optimize digital marketing initiatives aligned with mission and campaigns.
• Manage omnichannel campaigns and coordination with internal/external partners.
• Create accessible digital content and own day‑to‑day social media execution.
• Collaborate with agency partners on digital advertising strategies and assets.
• Coordinate cross‑functional teamwork and measure campaign performance.

Skills

Campaign management

Social media management

Content creation

Project coordination

Analytics & metrics

Vendor collaboration

Tools

Monday.com

Sprout Social

Adobe Premiere Pro/CapCut

Job description

Leader Dogs for the Blind is seeking a Digital Marketing Manager to plan, execute, and optimize digital initiatives that support mission-driven campaigns. You will manage omnichannel campaigns, coordinate with partners, and own social media execution while learning about the organization’s programs and accessibility standards.

Responsibilities include creating engaging content, collaborating with agencies, and leveraging tools like Monday.com and Sprout Social to drive awareness and fundraising