Digital Marketing Lead
Great American Insurance Company
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Benefits offered by this job
Job summary
SCI Summit Consulting, LLC seeks a Digital Marketing Lead to drive cross-channel digital marketing across the U.S. footprint. The role coordinates website management, SEO, lifecycle marketing, and video production with the marketing team.
You will leverage WordPress CMS, Salesforce Marketing Cloud, Google Analytics, and various ad platforms while applying AI tools to improve creative workflows. A BA/BS in a relevant field is required.
Qualifications
- Ideal candidate is a digital marketing generalist with broad-based knowledge and 5+ years of experience.
- Website/CMS management and page building (WordPress + builders).
- Email automation and lead management (Salesforce Marketing Cloud).
- Google Analytics proficiency.
- SEO/AEO implementation and analysis.
- Digital ad platforms: LinkedIn Ads, Google/YouTube, and Meta platforms.
- AI proficiency with CoPilot and Claude.
- Experience creating creatives in Adobe Express, Canva, and standalone AI tools.
- Working knowledge of Adobe Premiere and Audition.
- Bachelor’s degree in a relevant discipline; insurance field experience is a plus.
Responsibilities
- Collaborate with internal and external teams across the regional U.S. footprint.
- Drive digital ad strategy and measure ROI.
- Manage public website updates, metrics, and page builds with marketing.
- Analyze and improve organic SEO/AEO.
- Execute lifecycle marketing using emails and content.
- Manage company presence on video platforms (YouTube/Vimeo).
- Contribute to video and audio production.
- Communicate with technical and non-technical stakeholders.
- Occasionally train colleagues on digital tools.
- Maintain knowledge of digital initiatives and AI innovations.
Skills
Education
Tools
Job description
Summit provides independent insurance agents and their clients with market-leading workers’ comp insurance and elite customer service.
We’re growing and currently serve more than 7,000 independent agents and 31,000 policyholders across the South, Midwest, and Mid-Atlantic.
Our strength comes from a single-minded focus on workers’ comp and a commitment to long-term customer relationships.
Summit is who you turn to when you need a specialist who not only knows workers’ comp but also gets to know your business and your priorities.
Our field team members are located in every state in which we operate.
Summit is a member of the Great American Insurance Group where our highest goal is for all employees to feel included, respected, and empowered to perform at their best.
This position is not eligible for employment visa sponsorship.
Applicants must be authorized to work in the United States without the need for current or future sponsorship.
At our headquarters located in one of the fastest growing metro areas in the U.S., Summit is seeking a motivated, talented Digital Marketing Lead to drive digital media marketing and execution.
- Collaborate with internal and external teams from all public-facing departments throughout our regional U.S. footprint.
- Drive digital ad strategy and implementation while continuously tracking campaign results and ROI.
- Contribute to managing public website updates, metrics management and analysis, and page builds and updates (in collaboration with marketing team).
- Perform continuous analysis and improvement of organic SEO/AEO (in collaboration with marketing team).
- Execute lifecycle marketing to prospects and customers, using sales department data, email automation, and content marketing techniques (in collaboration with marketing team).
- Manage and continuously improve company’s presence on video marketing platforms (YouTube, Vimeo).
- Contribute to video and audio production.
- Communicate effectively with technical and non-technical stakeholders and business collaborators.
- Occasionally train fellow employees on related digital tools and apps.
- Maintain specialized knowledge and continuous improvement of digital initiatives and AI innovation as a subject matter expert.
- Perform other related duties as assigned.
Ideal candidate is a digital marketing generalist with broad-based knowledge and 5+ years of successful experience in a corporate, agency, or consulting organization.
- 1) website/CMS management and page building (WP + builders)
- 2) email automation and lead management ideally in Salesforce Marketing Cloud
- 3) Google Analytics
- 4) SEO/AEO implementation and analysis (such as Semrush, BrightEdge, Surfer SEO)
- 5) Digital ad platforms: LinkedIn Ads, Google/YouTube, and Meta platforms
- 5) AI proficiency with CoPilot and Claude
- Experience and expertise in building creative in Adobe Express, Canva, and standalone AI video and design tool (helpful).
- Working knowledge of Adobe Premiere and Audition (helpful).
- Solid understanding of the logistics of managing a digital marketing tech stack.
- Ability to learn new technology quickly.
- Proven understanding of marketing practices and principles.
- Project management acumen with the ability to juggle multiple tasks, meet deadlines, and maintain attention to detail.
- Ability to move effortlessly between creative and analytical thinking.
- Excellent interpersonal and collaboration skills.
- Command of verbal and written English.
- Bachelor’s degree in a relevant discipline or equivalent experience.
- Helpful, not required, to have experience in the insurance field.
- Full-time employees have access to medical, dental, and vision coverage, wellness plans, parental leave, adoption assistance, and tuition reimbursement.
- Full-time and eligible part-time employees also enjoy Paid Time Off and paid holidays, a 401(k) plan with company match, an employee stock purchase plan, and commuter benefits.
Compensation varies by role, level, and location and is influenced by skills, experience, and business needs.
Your recruiter will provide details about benefits and specific compensation ranges during the hiring process.
Learn more at http://www.gaig.com/careers.
Summit is who you turn to when you need a specialist who not only knows workers’ comp but also gets to know your business and your priorities.
We provide independent insurance agents and their clients with market-leading workers’ comp insurance and elite customer service.
Currently serving more than 7,000 independent agents and 31,000 policyholders across 17 states in the South, Midwest, and Mid-Atlantic, we’re growing with more states coming soon.
Our strength comes from a single-minded 100% focus on workers’ comp and a commitment to long-term customer relationships.
We’re not a faceless corporation with distant headquarters.
Field team members reside in every state in which we operate and are part of the fabric of local communities.
As the world becomes increasingly impersonal, Summit offers a customer experience based on relationships and personal service.
You’ll always be able to speak to a real human being.
You’ll always receive timely answers you can trust.
Insurance agents, policyholders, and injured employees can count on three things:
- 1) More Access. Our team members are not only masters in the field but they’re easy to reach and highly responsive when you need answers.
- 2) More Know-how. You’ll get better answers from real experts and industry veterans who know workers’ comp, your business, your customers, and your region.
- 3) More Commitment. You’ll have collaborators who go the extra mile to serve you and who are willing to solve problems that others usually can’t.
Summit is a member of Great American Insurance Group and a subsidiary of American Financial Group, Inc (AFG).
AFG’s common stock is listed and traded on the New York Stock Exchange under the symbol AFG.
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