Digital Marketing Intern: Content & Analytics

Illinois Tool Works; Danvers (IL); On-site; USD 32,000 - 34,000; Part time

Job summary

Illinois Tool Works is seeking a creative Marketing Intern to support our digital brand strategy by developing content, managing social channels, and optimizing touchpoints across key market segments within a Fortune 300 environment.

You will gain hands-on experience in B2B technical marketing, learn SEO/SEM, analytics, campaign reporting, and build a portfolio of measurable results while receiving mentorship from experienced marketing professionals.

Qualifications

• Strong analytical and critical thinking skills.
• Excellent written and verbal communication.
• Proficiency in Excel, PowerPoint, and data visualization tools.
• Detail-oriented with a passion for uncovering insights.

Responsibilities

• Assist in developing and scheduling content for digital platforms including LinkedIn, email campaigns, and the company website.
• Support the execution of SEO and SEM strategies to improve online visibility.
• Facilitate management and analysis of performance metrics across digital channels (e.g., engagement, traffic, conversions).
• Collaborate with internal stakeholders to ensure brand consistency across all digital assets.
• Contribute to the development of visual and written content aligned with brand guidelines.
• Monitor industry trends and competitor activity to inform digital strategy.
• Participate in digital campaign planning and reporting.

Skills

Analytical thinking

Written & verbal communication

Data analysis

Attention to detail

Education

Currently pursuing Marketing/Business/Economics degree

Sophomore year or higher

Minimum GPA 3.0

Tools

Microsoft Excel

PowerPoint

Data visualization tools

Job description

Illinois Tool Works is seeking a creative Marketing Intern to support our digital brand strategy by developing content, managing social channels, and optimizing touchpoints across key market segments within a Fortune 300 environment.

You will gain hands-on experience in B2B technical marketing, learn SEO/SEM, analytics, campaign reporting, and build a portfolio of measurable results while receiving mentorship from experienced marketing professionals.