Digital Marketing Intern: Brand Strategy & Analytics

ITW; Danvers (MA); On-site; USD 32,000 - 34,000; Full time

Job summary

ITW is seeking a creative and detail-oriented Marketing Intern to support our digital brand strategy. You will help develop and schedule content for LinkedIn, emails, and the company website, while assisting SEO/SEM efforts and analyzing performance metrics across channels.

This hands-on role offers exposure to a technical B2B environment and mentorship from experienced marketers. As part of the team, you will collaborate with stakeholders to ensure brand consistency and contribute to campaigns

Qualifications

• Strong analytical and critical thinking skills.
• Excellent written and verbal communication.
• Proficiency in Microsoft Excel, PowerPoint, and data visualization tools.
• Detail-oriented with a passion for uncovering insights.

Responsibilities

• Assist in developing and scheduling content for digital platforms including LinkedIn, email campaigns, and the company website.
• Support the execution of SEO and SEM strategies to improve online visibility.
• Facilitate management and analysis of performance metrics across digital channels (e.g., engagement, traffic, conversions).
• Collaborate with internal stakeholders to ensure brand consistency across all digital assets.
• Contribute to the development of visual and written content aligned with brand guidelines.
• Monitor industry trends and competitor activity to inform digital strategy.
• Participate in digital campaign planning and reporting.

Skills

Analytical skills

Written communication

Verbal communication

Excel

PowerPoint

Data visualization

Detail-oriented

Education

Currently pursuing Marketing/Business/Economics degree

Sophomore year completed

GPA 3.0 or higher

Tools

Excel

PowerPoint

Data visualization tools

Job description

ITW is seeking a creative and detail-oriented Marketing Intern to support our digital brand strategy. You will help develop and schedule content for LinkedIn, emails, and the company website, while assisting SEO/SEM efforts and analyzing performance metrics across channels.

This hands-on role offers exposure to a technical B2B environment and mentorship from experienced marketers. As part of the team, you will collaborate with stakeholders to ensure brand consistency and contribute to campaigns