Digital Marketing Intern – Asset Management Software

Siemens Mobility

Raleigh (NC)

On-site

USD 34,000 - 40,000

Part time

3 days ago

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Benefits offered by this job

401K program

Paid internship

Job summary

Siemens Mobility’s Asset Management Software team is seeking a Digital Marketing Intern to contribute to demand generation and marketing operations. You will participate in paid media campaigns, SEO/AEO optimization, and CRO efforts to ensure our software remains a top choice for maintenance and operations leaders.

The internship offers hands-on experience across digital marketing, content audits, and cross-functional campaigns, with opportunities to learn GA4, SEMrush, and Google Ads, while

Qualifications

Rising seniors (Fall 2027 or Spring 2028) majoring in Business, Marketing, or Communications.
Interest in software or digital strategy.
Proficient with MS Office.
Previous internship experience preferred.
Able to be in the Raleigh office at least one day per week.

Responsibilities

Paid Campaign Execution Support: build-out of Paid Search and Paid Social campaigns, ad copy, audience, tracking.
Keyword Research: ongoing discovery to identify opportunities for reaching maintenance and operations professionals.
Performance Monitoring: track daily spend and metrics to improve CPL.
Creative Coordination: align ads and landing pages with campaign goals.
SEO & AEO Optimization: update metadata, headers, and internal linking to improve rankings.
AEO Strategy: optimize content for Answer Engines and AI-driven search.
Content Audits: review site content for visibility gaps.
Competitor Analysis: monitor digital footprints for new tactics.
Digital Experience & CRO: update landing pages, run A/B tests, improve form completion.
Interactive Product Tours: enhance tours to showcase capabilities.
User Behavior Analysis: use heatmaps/session recordings to suggest improvements.
Cross-Functional Marketing Support: assist with webinars/events, data hygiene, and asset coordination.

Skills

Data analysis

Digital marketing

Keyword research

Google Ads

LinkedIn Ads

Meta Ads

SEO tools

Education

Undergraduate student

Tools

GA4

SEMrush

Google Search Console

CRM systems

Job description

Digital Marketing Intern – Asset Management Software

Smart Infrastructure

Internal Services

Brightly Software, Inc.

Temporal

At Siemens, we help organizations transform maintenance and operations through connected insights, AI-powered technology, and intelligent asset management solutions. Our software enables customers to manage the full lifecycle of assets, facilities, and infrastructure while improving efficiency, reducing risk, and optimizing long-term investments. By connecting data, people, and processes, we empower organizations to make smarter decisions, maximize asset performance, and achieve more resilient operations.

Description

We are looking for a data-driven, detail-oriented Digital Marketing Intern to join our team at Siemens, Asset Management Software. We provide industry-leading solutions that help organizations automate work orders, manage preventive maintenance, and leverage predictive modelling for long-term capital planning.

Digital marketing is our primary engine for marketing pipeline growth. In this role, you won't just be "helping out"—you will be an active participant in executing high-impact Paid Media campaigns and optimizing our SEO/AEO (Answer Engine Optimization) strategy to ensure our software is the first choice for maintenance and operations leaders. This internship is designed to give you the opportunity to experience digital marketing, demand generation, and marketing operations.

You’llmake an impact by

Working in a dynamic environment, which means our projects are constantly changing. Examples of projects you could expect during your time at Siemens include:

Paid Campaign Execution Support

Campaign Setup: Assist in the build-out of Paid Search (Google Ads) and Paid Social (LinkedIn, Meta) campaigns, including drafting ad copy, building audiences, and setting up tracking parameters.

Keyword Research: Perform ongoing keyword discovery and expansion to identify new opportunities for reaching maintenance and operations professionals.

Performance Monitoring: Help track daily spend and performance metrics (Marketing Qualified Leads, Opportunities, Pipeline), identifying trends to improve Cost Per Lead (CPL).

Creative Coordination: Work with the team to ensure ad creatives and landing pages are aligned with campaign goals.

SEO & AEO Optimization

On-Page SEO: Update metadata, headers, and internal linking structures to improve organic rankings for core maintenance software keywords.

AEO Strategy: Assist in optimizing content for "Answer Engines" and AI-driven search by structuring data and FAQs to capture featured snippets.

Content Audits: Review existing website content to identify gaps or outdated information that could impact search visibility.

Competitor Analysis: Monitor competitor digital footprints to identify new SEO tactics and content themes.

Digital Experience & Conversion Optimization (CRO)

Website Management: Assist in updating landing pages and website content to ensure a seamless user journey from "click to lead."

Conversion Rate Optimization Testing Support:Help execute A/B tests on high-traffic pages, focusing on improving performance and form completion rates.

Interactive Product Tours:Support the enhancement of interactive product tours, ensuring they effectively showcase our software’s capabilities.

User Behavior Analysis:Use tools like heatmaps or session recordings to identify friction points and suggest data-backed improvements.

Cross-Functional Marketing Support

Events & Webinars: Assist with digital promotion for webinars and industry trade shows, including lead list management and post-event follow-up coordination.

Marketing Operations: Support the team with data hygiene tasks and basic reporting within our marketing tech stack to ensure accurate lead routing.

Integrated Campaigns: Provide administrative and creative support for larger marketing initiatives, helping coordinate assets between the internal team and external agencies.

This is how you'll win us over

The ideal candidate is curious, high energy, and likes solving problems. We are looking for candidates that are:

Rising seniors (Fall 2027 or Spring 2028), preferably majoring in Business, Marketing, or Communications

A desire for a career in marketing with an interest in software or digital strategy

Comfortable and proficient with MS Office

Previous internship experience preferred

Able to be in the Raleigh office at least one day per week

You’ll Thrive Even More If You Also Bring

Experience with data analysis through coursework or projects; you enjoy looking at data to see what is working and what isn’t

Ability to manage multiple small projects and meet deadlines

Familiarity with (or a hunger to learn) Google Ads, LinkedIn Advertising, Meta Ads, GA4, and SEO tools (e.g., SEMRush, Google Search Console)

Ability to write clear, concise copy for ads and webpages

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

At Siemens, you'll have the opportunity to grow your career while helping organizations operate smarter, safer, and more sustainably. We foster a culture of innovation, collaboration, and continuous learning, where employees are empowered to make a difference every day. If you're excited about solving real-world challenges and shaping the future of asset management.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.

Siemens maintains a Drug Free workplace in accordance with applicable law.

You’ll Benefit From

The hourly pay range for this position $25 - $29 per hour, based off of your projected graduation year. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location. Additionally, interns for Siemens are eligible to contribute into our 401K program.

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law.

Reasonable Accommodations

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodationfor disability form . If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.

Application Deadline

This role will be posted for a minimum of five (5) days from the original posting date. The posting timeline may change based on applicant volume to ensure we attract and consider a strong and representative candidate pool.

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