Digital Marketing Intern

Weyco Group, Inc.; Milwaukee (WI); On-site; USD 19,889 - 28,326; Full time

Job summary

A leading footwear company is seeking a Digital Marketing intern to assist with various marketing projects, including SMS campaigns, blog content, and SEO updates. This full-time role offers $17.50 per hour and provides an opportunity to learn about ecommerce marketing operations. The ideal candidate is detail-oriented, curious, and available to work through the summer. With full-time hours from Monday to Friday, this position is perfect for those looking to gain hands-on experience in digital marketing.

Qualifications

• Curious, organized, and willing to creatively problem-solve.
• Ability to manage multiple time-sensitive projects.
• Available mid-May through the summer.

Responsibilities

• Assist in copywriting and scheduling of SMS campaigns.
• Help with SEO updates and create email/web promotions.
• Analyze marketing trends and competitor strategies.
• Develop creative briefs for sales and ecommerce campaigns.
• Complete performance analysis of email and SMS campaigns.
• Research and present a capstone project on digital marketing.

Skills

Excellent verbal and written communication skills

Willingness to ask for support and feedback

Proficiency in Excel preferred

Highly detail-oriented

Solutions-focused

Job description

At Weyco Group, our portfolio comprises some of the best footwear brands in the industry—Florsheim, Stacy Adams, Nunn Bush, BOGS, and Forsake. We are passionate about creating quality shoes and boots designed for the modern lifestyle. In your internship at Weyco Group, you have the opportunity to assist the Brand Content and Digital Marketing team in managing projects across five distinct brands.

The Marketing team is seeking to fill the following paid internship role on their team:

Digital Marketing

Primary Job Responsibilities

• Assist in copywriting and scheduling of SMS campaigns
• Assist with blog and site content or SEO updates, as well as create and test email/web promotions
• Gather and analyze information to identify marketing trends, competitor strategies, and new opportunities
• Develop creative briefs for warehouse sales and ecommerce campaigns
• Complete performance analysis of email and SMS campaigns and provide key takeaways
• Research, compile, and present a final capstone project on a digital marketing topic that interests you

Key Talents + Skills

• Excellent verbal and written communication skills
• Willingness to ask for support and feedback on projects
• Proficiency in Excel preferred, but not required
• Highly detail-oriented and solutions-focused

They are looking for an individual who is curious, organized, and willing to problem-solve creatively. The candidate will also exhibit excellent communication skills, as well as proven attention to detail across multiple time-sensitive projects. The person in this role will learn how an ecommerce marketing team operates in a fast-paced and competitive market while assisting with various daily administrative duties. The ideal candidates will be available in mid‑May and can work through the summer.

Job Type: Full‑time

Pay: $17.50 per hour

Schedule: 40hrs per week, Monday through Friday