Digital Marketing Executive

Sundayy; United States; Hybrid; USD 55,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Remote options

Professional development

Mentorship programs

Paid time off

Performance incentives

Training workshops

Team-building activities

Job summary

Polaristek is seeking a Digital Marketing Executive to elevate our clients' online visibility through strategic campaigns. You will manage content creation, social media, SEO, and Google Ads across local markets, shaping compelling messages and measuring performance.

The ideal candidate has a marketing degree, hands-on experience in social media and PPC, strong analytics, and a collaborative mindset. This fast-paced role offers growth, learning, and cross-functional exposure in a supportive team

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and content planning.
• Hands-on experience with Google Ads, including campaign creation and optimization.
• Knowledge of SEO and Local SEO best practices.
• Proficiency in Google Analytics (GA4), Google Search Console, and SEO tools.
• Familiarity with content creation tools such as Canva or similar platforms.
• Strong copywriting and communication skills.
• Ability to analyze data and generate actionable insights.
• Creative mindset with attention to detail and organizational skills.

Responsibilities

• Create engaging, brand-aligned content for social media platforms, websites, and Google Business Profiles.
• Plan and execute a comprehensive monthly content calendar including educational posts, patient awareness campaigns, service highlights, promotions, and testimonials.
• Design and coordinate basic creatives using tools like Canva or similar platforms.
• Manage and expand brand presence across social media channels such as Instagram, Facebook, Nextdoor, Yelp, and Google Business Profiles.
• Publish posts, stories, and updates regularly while monitoring and responding to comments, messages, and reviews professionally.
• Plan, launch, and optimize Google Search Ads campaigns focused on lead generation.
• Conduct keyword research, craft high-converting ad copy, and monitor campaign performance metrics such as bids, CTR, CPC, and conversions.
• Execute on-page SEO and Local SEO strategies, including profile optimization, citation management, and backlink support.
• Monitor SEO performance, rankings, traffic, and engagement using tools like Google Search Console and analytics platforms.
• Track key performance indicators (KPIs) including leads, calls, website traffic, engagement, and conversions.
• Prepare monthly performance reports with insights, recommendations, and actionable strategies for continuous improvement.

Skills

Social media management

Content planning

Copywriting

Data analysis

Communication skills

Creative thinking

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Ads

GA4

Google Search Console

SEO tools

Canva

Job description

About The Company

Polaristek is a forward-thinking technology solutions provider dedicated to delivering innovative and impactful digital marketing strategies. Our company specializes in empowering healthcare providers and various clients to enhance their online presence, attract quality leads, and engage effectively with their target audiences. We foster a dynamic and collaborative work environment where creativity, data-driven decision-making, and continuous learning are at the core of our culture. With a commitment to excellence and growth, Polaristek strives to be a trusted partner in digital transformation and marketing success.

About The Company

Polaristek is a forward-thinking technology solutions provider dedicated to delivering innovative and impactful digital marketing strategies. Our company specializes in empowering healthcare providers and various clients to enhance their online presence, attract quality leads, and engage effectively with their target audiences. We foster a dynamic and collaborative work environment where creativity, data-driven decision-making, and continuous learning are at the core of our culture. With a commitment to excellence and growth, Polaristek strives to be a trusted partner in digital transformation and marketing success.

About The Role

We are seeking a highly motivated and talented Digital Marketing Executive to join our team. In this role, you will be instrumental in elevating our clients' online visibility through strategic digital marketing initiatives. Your responsibilities will include managing content creation, social media engagement, Google Ads campaigns, SEO optimization, and digital advertising across various local markets. The ideal candidate should possess a strong understanding of digital marketing principles, demonstrate creativity, and be capable of analyzing data to optimize campaign performance. This position offers an excellent opportunity to develop your skills in a fast-paced environment, contribute to impactful projects, and grow your career within a supportive organization.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• Proven experience in social media management and content planning
• Hands‑on experience with Google Ads, including campaign creation and optimization
• Knowledge of SEO and Local SEO best practices
• Proficiency in Google Analytics (GA4), Google Search Console, and SEO tools
• Familiarity with content creation tools such as Canva or similar platforms
• Strong copywriting and communication skills
• Ability to analyze data and generate actionable insights
• Creative mindset with attention to detail and organizational skills

Responsibilities

• Create engaging, brand‑aligned content for social media platforms, websites, and Google Business Profiles
• Plan and execute a comprehensive monthly content calendar including educational posts, patient awareness campaigns, service highlights, promotions, and testimonials
• Design and coordinate basic creatives using tools like Canva or similar platforms
• Manage and expand brand presence across social media channels such as Instagram, Facebook, Nextdoor, Yelp, and Google Business Profiles
• Publish posts, stories, and updates regularly while monitoring and responding to comments, messages, and reviews professionally
• Plan, launch, and optimize Google Search Ads campaigns focused on lead generation
• Conduct keyword research, craft high‑converting ad copy, and monitor campaign performance metrics such as bids, CTR, CPC, and conversions
• Execute on‑page SEO and Local SEO strategies, including profile optimization, citation management, and backlink support
• Monitor SEO performance, rankings, traffic, and engagement using tools like Google Search Console and analytics platforms
• Track key performance indicators (KPIs) including leads, calls, website traffic, engagement, and conversions
• Prepare monthly performance reports with insights, recommendations, and actionable strategies for continuous improvement

Benefits

• Competitive salary packages aligned with market standards
• Regular performance‑based pay reviews and growth opportunities
• Generous paid time off including annual leave and public holidays
• Flexible work arrangements with hybrid and remote options for eligible roles
• Recognition programs and performance incentives to celebrate achievements
• Access to ongoing training, certifications, workshops, and mentorship programs
• Supportive and collaborative team culture with team‑building activities and social events
• Opportunities for professional development and career advancement within the organization

Equal Opportunity

Polaristek is an equal opportunity employer. We are committed to fostering an inclusive environment where all employees and applicants are treated with respect and dignity. We value diversity and do not discriminate on the basis of race, ethnicity, gender, age, sexual orientation, disability, or any other protected characteristic. We believe that a diverse workforce enhances our creativity, innovation, and overall success.