Digital Marketing Director: PPC & SEO Lead

Scion Staffing, Inc.; Silver Spring (MD); On-site; USD 105,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation

Health and dental insurance

Disability coverage

401(k) retirement plan

Paid vacation and holidays

Job summary

Scion Staffing, Inc. is seeking a Digital Marketing Director for a prominent law firm in the Washington, D.C. area. This onsite, full-time role in Silver Spring, MD will lead PPC, SEO, and online lead generation to drive measurable growth.

The ideal candidate will manage paid campaigns, analyze performance, optimize digital platforms, and ensure compliance with advertising standards while collaborating with firm leadership. Competitive compensation and full benefits are offered.

Qualifications

• Proven experience managing PPC campaigns across Google Ads, Microsoft Advertising, and other platforms.
• Strong SEO knowledge and ability to perform technical audits and keyword research.
• Experience with web analytics tools to measure performance and ROI.
• CRM integrations and API connectivity experience to support marketing tech stacks.
• Analytical mindset with ability to translate data into actionable optimizations.

Responsibilities

• Develop, manage, and optimize PPC campaigns across Google Ads, Bing, and other platforms to maximize lead generation and ROI.
• Oversee website analytics and lead tracking to evaluate performance and identify opportunities for improvement.
• Lead SEO and website management, including technical audits, keyword research, and content updates.
• Manage online reputation and respond to reviews while ensuring compliance with regulations.
• Collaborate with leadership to ensure digital marketing aligns with legal advertising standards.
• Support marketing tech integrations, including CRM connectivity and tracking scripts.

Skills

PPC Advertising

SEO

Web Analytics

CRM Integration

A/B Testing

Campaign Optimization

Budget Management

Tools

Google Analytics

Google Ads

Microsoft Advertising

Screaming Frog

SEMrush

Ahrefs

Moz

Job description

Scion Staffing, Inc. is seeking a Digital Marketing Director for a prominent law firm in the Washington, D.C. area. This onsite, full-time role in Silver Spring, MD will lead PPC, SEO, and online lead generation to drive measurable growth.

The ideal candidate will manage paid campaigns, analyze performance, optimize digital platforms, and ensure compliance with advertising standards while collaborating with firm leadership. Competitive compensation and full benefits are offered.