Digital Marketing Data Scientist

Alten Calsoft Labs; Palo Alto (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Alten Calsoft Labs in Palo Alto is looking for a Digital Marketing Analytics team member. You will drive analytics to optimize business processes, focusing on the customer journey through data-driven insights.

Applicants should have 4–7 years of experience in Digital Marketing, familiarity with tools like R, SAS, and Adobe Analytics, and strong analytical and communication skills. A graduate degree in data sciences or a related field is preferred.

Qualifications

• 4–7 years of experience in Digital Marketing.
• Hands-on experience with data science tool-sets.
• Proficient in advanced analytics techniques.

Responsibilities

• Support analytics driving business optimizations.
• Lead experiments from hypothesis to analysis.
• Translate raw data into modeling datasets.

Skills

Statistics

Predictive modeling

Adobe Analytics

Tableau

Power BI

SQL

Python

R

Education

Graduate degree in data sciences or related field

Tools

SAS

SPSS

Job description

ALTEN Calsoft Labs is an engineering and IT services company that innovates, integrates and transforms business leveraging digital technology.

Job Description

You will be a team member of the Digital Marketing Analytics team, working in the data sciences area, with specific focus on Digital Marketing business problems.

You’ll be responsible for supporting analytics that drive business optimizations across the customer end-to-end journey. This role will support the full cycle of an experiment (from data-driven hypothesis generation to test design to analysis and interpretation) while also innovating on experimental methodologies that allow us to obtain meaningful results.

You should have hands‑on technical experience in statistics, predictive modeling and other data sciences, as well as extensive experience in developing data‑sets for data science projects. The position requires superb communication and advanced analytical skills.

Qualifications

• Total Indicative Experience: 4–7 Years (or equivalent education) with experience in Digital Marketing specifically.
• Hands‑on experience with one or more of the primary data science tool-sets: R, SAS, SPSS, Python, and models such as ARIMA.
• Hands‑on experience with Adobe Analytics, Tableau and/or Power BI.
• Experience using advanced analytics techniques to tackle digital marketing business problems, such as pre‑funnel behavior analysis to predict insights in the digital journey prior to web form conversions, insights across tactics, multi‑touch attribution, campaign sequencing, ROI analysis for paid campaign efficacy, and forecasting for pipeline metrics.
• Working knowledge of methods such as regression, cohort analysis, hypothesis testing, cluster analysis with hands‑on experience translating raw data from relational databases and Hadoop into modeling data sets (using Excel, SQL, SAS or other coding tools) is desired.
• Good business & technical communication skills, both verbal and written. Ability to explain and present analytics concepts to non‑technical audiences. Ability to establish & cultivate relationships with all stakeholders.
• Proven project management and organizational skills. Ability to effectively prioritize time, manage expectations and deliverables. A self‑starter, who proactively looks for new and better ways of doing things. Shows drive, passion and a sense of ownership.
• Graduate degree in data sciences, advanced analytics, statistics or related fields is preferred, or equivalent on‑the‑job experience (experience in high‑tech enterprise business‑to‑business industry is ideal, as is prior experience from a reputed analytics firm doing similar work).

Additional Information

All your information will be kept confidential according to EEO guidelines.