Digital Marketing Coordinator - Temporary

01 Salinas Valley Health Medical Center; United States; On-site; USD 50,000 - 75,000; Full time

Job summary

01 Salinas Valley Health Medical Center is looking for a Digital Marketing Coordinator (Temporary) to develop and implement digital communication strategies and campaigns. This position requires a minimum of 3–5 years of digital experience, including managing social media and online advertising.

The ideal candidate will have a Bachelor’s Degree in a related field and proficiency in digital content creation, project management, and analytics tools. Bilingual skills (English/Spanish) are preferred.

Qualifications

• Minimum of 3–5 years of digital experience creating and publishing content on public-facing social media and websites.
• Documented writing and project management experience.
• Understanding of digital analytics and content management systems.

Responsibilities

• Recommend, create, and execute digital communications strategies.
• Guide digital projects from start to finish.
• Manage social media content and evaluate website information.

Skills

Digital content creation

Project management

Social media management

Digital analytics

Bilingual (English/Spanish)

Education

Bachelor’s Degree in a related field

Tools

Microsoft Office Suite

Adobe Photoshop

InDesign

Job description

Digital Marketing Coordinator (Temporary)

This role is a temporary position requiring a minimum of 3–5 years of digital experience. The coordinator will recommend, create, and execute digital communication strategies, campaigns, and messaging for Salinas Valley Health.

Responsibilities

• Recommend, create, and execute digital communications strategies, campaigns and messaging.
• Guide digital projects from start to finish and manage the digital components of projects, including websites, SVH intranet, social media and email marketing.
• Provide support to the Director of Marketing and Communications as needed.
• Work with the Director to design education, outreach and marketing strategies that are culturally sensitive and effective in utilizing various platforms to reach the target audience.
• Coordinate paid online advertising, digital marketing, mobile app, website, and community events.
• Manage SVH digital properties and channels, including websites, email, social media, and other digital tools.
• Create and post digital content on Facebook, Twitter, Instagram, LinkedIn and other relevant platforms and manage the content calendar.
• Evaluate website information, architecture/structure and navigation.
• Recommend and implement approved changes to the SVH website identified through regular site reviews.
• Gather and analyze data to provide insights and recommendations to the marketing team and key organizational partners.
• Assist with digital brand reputation efforts to manage patient/consumer reviews on Google, Healthgrades and other third‑party rating sites.
• Serve as the point person for customer relationship management platforms, pull lists, reports and compile campaign tracking data.
• Ensure all digital messaging is supportive of and consistent with SVH marketing strategies.
• Help ensure consistent brand identity and design continuity across all digital properties.
• Track metrics, create reports and recommend digital communications strategies.
• Coordinate digital marketing activities with partners, vendors and other programs and departments.
• Occasionally be available on evenings and weekends for organizational needs.
• Perform other duties as assigned.

Qualifications

• Bachelor’s Degree in a related field; required.
• Minimum of 3–5 years of digital experience creating and publishing content on public‑facing social media, websites and other digital properties, preferably in healthcare.
• Documented writing and project management experience.
• Understanding of digital analytics, social media management tools and content management systems.
• Proficiency with Microsoft Office Suite.
• Knowledge of Adobe Photoshop and InDesign is preferred.
• Strong writing, speaking and presentation skills.
• Bilingual – English/Spanish preferred.

Job Specifications

• Union: Non‑Affiliated
• Work Shift: Day Shift
• FTE: 1.0
• Scheduled Hours: 40