Digital Marketing Coordinator

Salinas Valley Radiologists, Inc.; Salinas (CA); On-site; USD 55,572 - 69,458; Full time

Job summary

Salinas Valley Health in Salinas, CA seeks a Digital Marketing Coordinator to lead digital communications, campaigns and messaging across websites, social platforms, email, and intranet.

You will guide digital projects from concept to completion, support the Director of Marketing and Communications, and develop culturally sensitive outreach strategies while ensuring brand consistency. Some evenings/weekends may be required.

Qualifications

• Bachelor’s degree in a related field required.
• Two years’ experience creating and publishing content on public-facing social media, websites and other digital properties.
• Strong writing, project management and data analytics skills.

Responsibilities

• Manage SVH digital properties and channels (websites, email, social media, intranet).
• Create and post digital content on Facebook, X/Twitter, Instagram, LinkedIn and others; maintain content calendar.
• Evaluate site architecture and navigation; implement approved changes from site reviews.
• Gather data, provide insights and recommendations to marketing and partners.
• Support digital brand reputation and monitor reviews; coordinate CRM campaigns.
• Ensure messaging aligns with SVH marketing strategies and maintain brand consistency.
• Track metrics, generate reports and propose digital strategies; coordinate with vendors and programs.
• Occasional evenings/weekends as needed.

Skills

Social media content creation

Project management

Excellent writing

Bilingual English/Spanish

Education

Bachelor’s Degree in related field

Tools

Adobe Photoshop

InDesign

CMS (Content Management System)

Microsoft Office Suite

Job description

## Digital Marketing CoordinatorApplylocations: Salinas, CAtime type: Full timeposted on: Posted Yesterdayjob requisition id: SVH-103331**It's fun to work in a company where people truly BELIEVE in what they're doing!***We're committed to bringing passion and customer focus to the business.*## ## Department:Marketing & CommunicationsThe Digital Marketing Coordinator is responsible for recommending, creating and executing digital communications strategies, campaigns and messaging for Salinas Valley Health. The coordinator will guide digital projects from start to finish, and manage the digital components of projects, including but not limited to websites, SVH intranet, social media and email marketing. The Digital Marketing Coordinator will provide support to the Director of Marketing and Communications as needed. Works with the Director of Marketing and Communications to design education, outreach and marketing strategies that are culturally sensitive and effective in utilizing various platforms to reach the target audience. The coordination includes but is not limited to paid advertising online, digital marketing, mobile app, website, and community events. Effective writing skills required.* Manage SVH digital properties and channels, including websites, email, social media, and other digital tools.* Create and post digital content on Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms and manage the content calendar.* Evaluate website information, architecture/structure and navigation. Recommend and implement approved changes to the SVH website as determined through regular site reviews.* Gather and analyze data in order to provide insights and recommendations to the marketing team and key organizational partners.* Assist with digital brand reputation efforts to manage patient/consumer reviews on Google, Healthgrades and other third-party ratings sites.* Serve as the point person for customer relationship management platforms, pull lists, reports and compile campaign tracking data.* Ensure that all digital messaging is supportive of and consistent with SVH marketing strategies.* Help ensure consistent brand identity and design continuity across all digital properties.* Track metrics, create reports and recommend digital communications strategies.* Coordinate digital marketing activities with partners, vendors, and other programs and departments.* Occasional availability on evenings and weekends for organizational needs.* Performs other duties as assigned.**Education:** Bachelor’s Degree in related field required.**Licensure:** None.**Experience:** A minimum of two (2) years’ experience creating and publishing content on public-facing social media, websites and other digital properties preferably in the healthcare field. Documented writing and project management experience. Understanding of digital analytics, social media management tools and content management systems. Must be proficient with Microsoft Office Suite; knowledge of Adobe Photoshop and InDesign preferred. Strong writing, speaking and presentation skills. Bilingual – English/Spanish preferred.The hourly rate for this position is $40.34 - $50.42. The range displayed on this job posting reflects the target for new hire salaries for this position.**Job Specifications:**● Union: Non-Affiliated### ### ● Work Shift: Day Shift### ### ● FTE: 1.0### ### ● Scheduled Hours: 40*If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!*### About Salinas Valley HealthSalinas Valley Health, formerly Salinas Valley Memorial Hospital, founded in 1953, is the cornerstone of what would eventually become Salinas Valley Health. Today, we serve thousands of individuals and families just like you throughout the Salinas Valley, Monterey Peninsula and the surrounding region. Each year, our highly trained team of healthcare professionals takes our renowned quality of patient care to the next level. Our team actively utilizes the latest medical techniques with our state-of-the-art technology to improve your health and well-being. In many cases this provides you and your family the opportunity to receive specialized care right here in your own community, without the need for travel. Our 263-bed acute care medical center employs more than 2,036 people and has a medical staff of more than 300 board-certified physicians across a broad spectrum of specialties, all dedicated to your care.