Digital Marketing Coordinator

NeoPollard Interactive; United States; On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health, Vision, and Dental Insurance

401K Savings Program

Paid Vacation and Personal Time

Parental Leave

Laptop & Cellphone

Professional Development

EAP (Ulliance Life)

Quarterly Performance-Sharing Program

Job summary

NeoPollard Interactive is seeking a Digital Marketing Coordinator to drive retention automations and manage day-to-day campaigns. You will serve as the primary execution partner for automated retention initiatives, ensuring strategies are built, tested, launched, monitored, documented, and maintained.

The role requires 2+ years in digital marketing, CRM, and marketing automation, with experience across email, push, in-app, and web channels.

Qualifications

• BA/BS in Marketing, Communications, Business, or related field or equivalent experience.
• 2+ years of digital marketing, CRM, retention/m lifecycle marketing, or related field.
• Experience with digital marketing campaigns across channels (email, push, in-app, web).
• Experience with CRM, marketing automation, or customer engagement platforms.

Responsibilities

• Manage day-to-day execution of existing retention automations and ensure campaigns operate as intended.
• Build and configure automation scenarios, workflows, audiences, and logic per approved strategies.
• Coordinate automation copy, creative development, reviews, and approvals.
• Coordinate QA/UAT, implementation, and launch activities for new automations and changes.
• Monitor automation health, targeting, logic, and performance; escalate issues as needed.
• Track KPIs and compile recurring performance reports for the Marketing Manager.
• Implement enhancements to automations based on requirements and roadmap.
• Collaborate with Marketing Manager to implement new automations and initiatives.

Skills

Digital marketing

CRM

Marketing automation

Campaign management

Project management

Attention to detail

Communication

Education

BA/BS in Marketing/Communications/Business

Tools

CRM platforms

Marketing automation tools

Job description

We are NeoPollard Interactive. Digitally born, player-focused, and proudly powering the most profitable iLottery programs in North America through our interactive games, powerful gaming systems, and comprehensive suite of player services.

We are innovative. From inception, innovation has been the core of NPi. As one of the first iLottery platform providers in North America, we laid the groundwork — helping pioneer the introduction and successful launch of some of the first iLottery programs in the U.S. We deliver innovative solutions and cutting‑edge technology to our partners with an industry‑proven track record of revenue growth.

We are one‑of‑a‑kind. The only Lottery supplier in North America exclusively focused on iLottery. We have one central focus; creating the most intuitive and fun iLottery experiences for players. Our sole focus drives our innovation and success in the iLottery space.

We are industry experts.Serving the largest share of U.S. Lotteries that currently sell online with a track record of powering iLottery success through our state‑of‑the‑art technology, top‑performing game content, and innovative and comprehensive iLottery services.

We are NPi. Join us.

WHAT YOU WILL DO

Under the strategic direction of the Marketing Manager, the Digital Marketing Coordinator will be responsible for the day‑to‑day execution and management of retention marketing automations. This role will serve as the primary execution partner for automated retention initiatives, helping ensure approved strategies are accurately built, tested, launched, monitored, documented, and maintained.

• Manage the day‑to‑day execution of existing retention automations and help ensure campaigns and workflows continue operating as intended.
• Build and configure automation scenarios, workflows, audiences, and campaign logic based on approved strategies and defined requirements.
• Coordinate automation‑related copy and creative development, including requests, reviews, revisions, and approvals.
• Coordinate QA/UAT, implementation, and launch activities for new automations and material changes to existing programs.
• Monitor automation health, targeting, campaign logic, and performance to identify potential issues requiring investigation or escalation.
• Track automation KPIs and compile recurring performance reporting for review with the Marketing Manager.
• Implement approved enhancements and optimizations to existing automations based on defined requirements.
• Partner with the Marketing Manager to implement new retention automations and initiatives identified through the Marketing Plan and automation roadmap.
• Maintain documentation of automation workflows, audience criteria, campaign logic, offers, assets, testing, and implemented changes.
• Collaborate with internal teams, clients, and vendors as needed, escalating technical issues, performance concerns, conflicting requirements, and strategic decisions to the Marketing Manager.

WHAT YOU WILL BRING

• BA/BS in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• 2+ years of experience in digital marketing, CRM, retention/lifecycle marketing, marketing automation, or a related field.
• Experience executing digital marketing campaigns across channels such as email, push notifications, in-app messaging, or web.
• Experience working with CRM, marketing automation, or customer engagement platforms.
• Strong project management, time management, organizational, and problem‑solving skills.
• Strong attention to detail with experience in campaign QA, testing, or other quality control processes.
• Ability to manage multiple projects and priorities while meeting deadlines
• Strong written and verbal communication skills with the ability to collaborate effectively across teams.
• Ability to compile, organize, and monitor campaign performance data, identifying and escalating significant trends or anomalies.
• Self‑motivated, adaptable, and able to work both independently and collaboratively while learning new platforms, processes, and technologies.
• Some travel required.

WHY WORK AT NPI?

We hire the best.

We prioritize innovation.

We support and empower our team.

Join us as we continue to shape the future of the iLottery industry by delivering players’ favorite games across all channels and driving outstanding returns for good causes.

Our team member benefits include…

• Comprehensive Health, Vision, and Dental Insurance
• Life Insurance & AD&D Insurance
• 401K Savings Program
• Paid Vacation and Personal Time
• Wellness and Employee Assistance Program (EAP) from Ulliance Life
• Company-Provided Laptop and Cellphone
• Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)
• Quarterly Performance-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service
• Fully Paid Parental Leave Program

ABOUT NEOPOLLARD INTERACTIVE

Born in the digital domain, NeoPollard Interactive LLC (“NPi”) is an award‑winning supplier of best‑in‑class iLottery solutions to the North American lottery market. Serving the largest share of U.S. lotteries that currently sell online, NPi helped pioneer the successful introduction of iLottery in the U.S. and is North America’s proven partner of choice to enable regulated lotteries to design and deploy complex gaming solutions in support of generating incremental revenue for good causes through the online channel. NPi offers cutting‑edge technology, a full suite of managed services, and the industry’s top‑performing game content as part of its innovative and comprehensive approach to partnering for iLottery success. Jointly owned by Pollard Banknote Limited (TSX: PBL) and NeoGames S.A.(Nasdaq: NGMS)—both globally recognized industry leaders—NPi powers the most profitable iLottery programs. Visit us at www.neopollard.com.

Pollard iLottery Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.