Digital Marketing Coordinator

Red Moon Marketing; Charlotte (NC); On-site; USD 42,000 - 58,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) plan

Disability insurance

Company-provided mobile device

Company-provided computer

Job summary

Red Moon Marketing, founded in Charlotte, NC, seeks a Digital Marketing Coordinator to join our hybrid team. You’ll contribute to media planning, campaign setup, optimization, and reporting across programmatic display, paid social, and search, learning tools and platforms on the job.

You’ll collaborate with senior teammates, manage timelines in Monday.com, and help deliver measurable results for diverse brands while expanding your digital marketing knowledge and skills.

Qualifications

• 1–2 years of marketing experience; agency experience preferred but not required.
• Familiar with digital advertising platforms and KPIs.
• Strong organizational and collaborative skills.

Responsibilities

• Support end-to-end campaign management across multiple platforms.
• Learn and adopt AI tools in day-to-day workflows.
• Collaborate with senior team members to develop media plans.
• Manage client communications and ensure timely responses.
• Monitor pacing and performance, identifying optimization opportunities.
• Maintain project workflows in Monday.com and keep timelines updated.
• Contribute to reporting and client presentations.

Skills

Digital marketing

Campaign management

Analytics

Communication

Tools

Monday.com

Asana

Microsoft Office

Job description

Description

Role: Digital Marketing Coordinator

Location: Charlotte, NC

Employment Type: Hybrid (3-4 days in-office)

About Red Moon Marketing

Founded in Charlotte, NC in 2002, Red Moon Marketing provides full-service marketing support to some of the world’s most recognized global, national, and regional brands, including The Coca-Cola Company, Brown-Forman Beverages Worldwide (Jack Daniel’s), Procter & Gamble, Huber Engineered Woods, Duke Energy, Novant Health, Harris Teeter, Whataburger and Publix Supermarkets. We pride ourselves on delivering world-class customer service while building long-term client relationships.

Digital Marketing Coordinator Role Summary

As Marketing Coordinator, you’ll be an integral part of our digital marketing team. In this role, you’ll learn and master key skills in media planning, campaign setup, optimization, and performance reporting. You’ll gain hands‑on experience across programmatic display, CTV, audio, native, paid search, paid social, and emerging digital channels. Working closely with internal teams and partners, you’ll help deliver campaigns that drive measurable results for our clients. The ideal candidate is curious, detail‑oriented, and proactive in learning new tools and technologies while contributing to a collaborative, high‑performing team.

Key Responsibilities

• Support end‑to‑end campaign management—planning, setup, trafficking, optimization, and reporting—across platforms such as The Trade Desk, Amazon DSP, Yahoo, Meta, LinkedIn, TikTok, MNTN, Nextdoor, and Google Ads.
• Learn and adopt AI platforms into day‑to‑day workflows.
• Collaborate with senior team members to develop media plans, define audiences, and recommend platforms and tactics that align with client goals.
• Manage client communications, ensuring prompt responses to emails, requests, and feedback to facilitate seamless collaboration and strong client relationships.
• Monitor campaign pacing and performance; identify opportunities for optimization and implement strategic adjustments to improve results.
• Maintain and update project management workflows in Monday.com, ensuring all campaign details, timelines, and deliverables are accurate and up to date.
• Communicate campaign status, key metrics, and next steps during weekly internal stand‑ups.
• Coordinate with senior team members to verify pacing and budget tracking to ensure spend aligns with media plans.
• Conduct market and competitive research to inform planning and optimization decisions.
• Gather, analyze, and visualize campaign data for performance reports and client presentations.
• Build and maintain relationships with media vendors and technology partners, staying informed on platform updates and best practices.
• Contribute ideas that drive innovation, improve efficiency, and elevate campaign performance.
• Work hand in hand with the client engagement and PR/Content teams and support creative development where needed.
• Help support social media, website, and video content production.
• Attend and participate actively in relevant team, agency, and client meetings.

Benefits

• Health, dental, and vision insurance (partially company‑paid)
• Paid time off
• 401(k) plan
• Company‑paid short‑ and long‑term disability insurance
• Company‑provided mobile device and service plan
• Company‑provided computer

Qualifications

• 1–2 years of marketing experience (agency experience preferred but not required).
• Strong organizational and time‑management skills; able to handle multiple projects simultaneously.
• Familiarity with digital advertising platforms such as Google Ads, Meta, The Trade Desk, Amazon DSP, or similar.
• Foundational understanding of digital marketing channels and KPIs (CTR, CPA, ROAS, etc.).
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with project‑management tools (e.g., Monday.com, Asana) is a plus.
• Excellent communication and collaboration skills; comfortable working cross‑functionally.
• Analytical mindset with an ability to interpret data and identify optimization opportunities.
• Passion for learning and staying ahead of digital marketing trends and technologies.
• Open to travel if needed, would not exceed 10%.