Digital Marketing Coordinator

Sidecar Social; Bedford (TX); Hybrid; USD 50,000 - 65,000; Full time

Job summary

On Deck Concepts in Bedford, TX is seeking a hands-on Digital Marketing Coordinator to support multi-brand marketing across venues. This execution-focused role blends creative communication with technical know-how to build and sustain a strong online presence and engage audiences.

The position requires proactive collaboration, social strategy development, and content creation across platforms, with hybrid in-office scheduling and CRM familiarity for campaigns and analytics.

Qualifications

• Knowledge of social media and current marketing trends.
• Experience developing and implementing social media strategies.
• Ability to establish and maintain positive working relationships with internal and external stakeholders.

Responsibilities

• Support and optimize digital marketing programs across brands (BMJ, SCS, ICE).
• Maintain a consistent social media presence on all platforms; monitor and respond as appropriate.
• Manage email campaigns and assist with CRM-related activities.
• Create varied content across concepts’ platforms (graphics, copy, video as applicable).
• Develop brand awareness and contribute to online reputation management.
• Communicate with guests and followers through social media and digital channels.
• Assist with marketing analytics, reporting, and campaign insights.
• Coordinate with internal teams and external partners to ensure timely execution.

Skills

Social media

Content creation

CRM

Analytics

Team collaboration

Tools

HeyOrca

Canva

Microsoft Office

Google Drive

Adobe Creative Suite

WordPress

CRM platforms

Job description

Digital Marketing Coordinator

Location: Bedford, TX

On Deck Concepts: BoomerJack’s, Bedford Ice House, and Boomers

About the Role Hands-on Digital Marketing Coordinator supporting multi-brand marketing efforts across On Deck Concepts’ venues. This is an execution-focused, collaborative role blending creative communication with technical know-how to build and sustain a strong online presence, engage audiences, and support brand growth.

What You’ll Do

• Support and optimize digital marketing programs across brands (BMJ, SCS, ICE)
• Maintain a consistent social media presence on all platforms; monitor and respond as appropriate
• Manage email campaigns and assist with CRM-related activities
• Create varied content across concepts’ platforms (graphics, copy, video as applicable)
• Develop brand awareness and contribute to online reputation management
• Communicate with guests and followers through social media and digital channels
• Assist with marketing analytics, reporting, and campaign insights
• Coordinate with internal teams and external partners to ensure timely execution

Requirements

• Knowledge of social media and current marketing trends
• Experience developing and implementing social media strategies
• Ability to establish and maintain positive working relationships with internal and external stakeholders
• Proficiency with tools such as HeyOrca, Canva, Microsoft Office Suite, Google Drive; familiarity with Adobe Creative Suite, WordPress, CRM and social media scheduling platforms is a plus

What We’re Looking For

• Proactive, detail-oriented self-starter who can plan, organize, and execute tasks
• Creative thinker with the ability to adapt quickly in a fast-paced environment
• Strong communication and collaboration skills.

Team & Collaboration

• Works with cross-brand teams to support campaigns and content creation
• Coordinates with external partners as needed to execute digital initiatives

Expectations

• In-office one day a week and in venues 4 days a week.
• Ability to manage multiple tasks with competing deadlines in a fast-paced environment

90-Day Focus (Metrics)

• Build and maintain a consistent social media presence and content cadence
• Improve engagement metrics and email open/click-through performance