Digital Marketing Coordinator

BoomerJack's Grill; Bedford (TX); Hybrid; USD 40,000 - 60,000; Full time

Job summary

On Deck Concepts is seeking a hands-on Digital Marketing Coordinator to support multi-brand marketing across BoomerJack’s Grill venues in Bedford and surrounding areas. This execution-focused role blends creative communication with technical know-how to build and sustain a strong online presence, engage audiences, and drive brand growth.

You’ll collaborate with cross-brand teams, manage social media, email campaigns, content creation, and analytics to optimize performance.

Qualifications

• Knowledge of social media and current marketing trends.
• Experience developing and implementing social media strategies.
• Ability to establish positive working relationships with internal and external stakeholders.

Responsibilities

• Support and optimize digital marketing programs across brands (BMJ, SCS, ICE).
• Maintain a consistent social media presence on all platforms; monitor and respond as appropriate.
• Manage email campaigns and assist with CRM-related activities.
• Create varied content across concepts’ platforms (graphics, copy, video as applicable).
• Develop brand awareness and contribute to online reputation management.
• Communicate with guests and followers through social media and digital channels.
• Assist with marketing analytics, reporting, and campaign insights.
• Coordinate with internal teams and external partners to ensure timely execution.

Skills

Social media strategy

Stakeholder relations

Data-driven marketing

Tools

HeyOrca

Canva

Microsoft Office

Google Drive

Adobe Creative Suite

WordPress

CRM platforms

Social media scheduling platforms

Job description

Location: Bedford, TX

On Deck Concepts: BoomerJack’s, Bedford Ice House, and Boomers

About the Role Hands-on Digital Marketing Coordinator supporting multi-brand marketing efforts across On Deck Concepts’ venues. This is an execution-focused, collaborative role blending creative communication with technical know-how to build and sustain a strong online presence, engage audiences, and support brand growth.

What You’ll Do

• Support and optimize digital marketing programs across brands (BMJ, SCS, ICE)
• Maintain a consistent social media presence on all platforms; monitor and respond as appropriate
• Manage email campaigns and assist with CRM-related activities
• Create varied content across concepts’ platforms (graphics, copy, video as applicable)
• Develop brand awareness and contribute to online reputation management
• Communicate with guests and followers through social media and digital channels
• Assist with marketing analytics, reporting, and campaign insights
• Coordinate with internal teams and external partners to ensure timely execution

Requirements

• Knowledge of social media and current marketing trends
• Experience developing and implementing social media strategies
• Ability to establish and maintain positive working relationships with internal and external stakeholders
• Proficiency with tools such as HeyOrca, Canva, Microsoft Office Suite, Google Drive; familiarity with Adobe Creative Suite, WordPress, CRM and social media scheduling platforms is a plus

What We’re Looking For

• Proactive, detail-oriented self-starter who can plan, organize, and execute tasks
• Creative thinker with the ability to adapt quickly in a fast-paced environment
• Strong communication and collaboration skills.

Team & Collaboration

• Works with cross-brand teams to support campaigns and content creation
• Coordinates with external partners as needed to execute digital initiatives

Expectations

• In-office one day a week and in venues 4 days a week.
• Ability to manage multiple tasks with competing deadlines in a fast-paced environment

90-Day Focus (Metrics)

• Build and maintain a consistent social media presence and content cadence
• Improve engagement metrics and email open/click-through performance