Digital Marketing & Communications Manager

GBRAR; Baton Rouge (LA); On-site; USD 55,000 - 75,000; Full time

Job summary

GBRAR (Greater Baton Rouge Association of REALTORS®) is seeking a Digital Marketing & Communications Manager for a full-time, on-site role in the Baton Rouge Metropolitan Area. The position focuses on creating compelling content, managing online presence, coordinating press releases, and ensuring consistent messaging across all marketing channels.

The role includes planning and managing communications projects, collaborating with internal teams and external partners, monitoring performance

Qualifications

• Clear writing and stakeholder communication
• Experience creating and distributing press releases
• Proficiency in marketing communications and brand messaging
• Ability to plan and coordinate multiple campaigns
• Familiarity with social media, email marketing, and CMS

Responsibilities

• Develop content for web, email, and social channels
• Manage organization’s online presence
• Coordinate press releases and media relations
• Ensure consistent messaging across all marketing communications
• Plan and manage communications projects
• Monitor performance metrics and adjust strategies
• Collaborate with internal teams and external partners
• Support events and member programs through timely communications

Skills

Clear communication

Press releases

Marketing communications

Strategic communications

Project management

Social media management

Email marketing platforms

Website CMS

Data analysis

Collaboration

Education

Bachelor’s degree in Marketing/Communications/Public Relations or related field

Job description

Company Description

GBRAR (Greater Baton Rouge Association of REALTORS®) is a professional trade association serving real estate professionals in the Baton Rouge Metropolitan Area. The organization provides advocacy, education, resources, and industry standards that support members in delivering high-quality service to consumers. GBRAR fosters collaboration across the real estate community and promotes ethical, transparent business practices. Team members work in a mission-driven environment focused on member support, community impact, and professional excellence.

Role Description

The Digital Marketing & Communications Manager is a full-time, on-site role based in the Baton Rouge Metropolitan Area. This role develops and executes digital marketing campaigns across web, email, and social media channels to increase member engagement and brand visibility. Daily responsibilities include creating content, managing the organization’s online presence, coordinating press releases, and ensuring consistent messaging across marketing communications. The position also involves planning and managing communications projects, collaborating with internal teams and external partners, monitoring performance metrics, and adjusting strategies based on data and feedback. The manager supports strategic initiatives, event promotion, and member programs through clear, timely, and targeted communication.

Qualifications

• Strong Communication skills, including clear writing, professional email and stakeholder communication, and audience-focused messaging.
• Experience creating and distributing Press Releases, with the ability to work with media contacts and maintain positive public relations.
• Proficiency in Marketing Communications, including campaign development, digital content creation, and brand-consistent messaging.
• Skills in Strategic Communications, including planning, alignment with organizational goals, and developing communication frameworks for key initiatives.
• Solid Project Management abilities to plan, execute, and track multiple marketing and communications projects on deadlines.
• Familiarity with social media management tools, email marketing platforms, and basic website content management systems.
• Ability to analyze engagement and campaign performance data and use insights to refine strategies.
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent relevant experience.
• Collaborative working style, with the ability to partner effectively with internal staff, leadership, and external vendors.
• Understanding of or interest in the real estate industry and member-based organizations is beneficial.