Digital Marketing Channel Specialist

GEHA; Lee's Summit (MO); À distance; USD 71 000 - 89 000; Plein temps

Avantages offerts par ce poste

Health/Vision/Dental benefits

401(k) retirement plan

Paid Time Off

Tuition Assistance Program

Hybrid and work-from-home options

Résumé du poste

GEHA, based in Lee's Summit, MO, seeks a Digital Marketing Channel Specialist to manage website updates, email executions, and social posts. You will review analytics from multiple platforms to drive campaign performance and support the Growth team with reports and insights.

The role requires 3-5 years in digital channels, proficiency with Google Analytics, CMS, and Salesforce Marketing Cloud, plus strong communication and data interpretation skills.

Qualifications

• Bachelor's degree in marketing, advertising, communications, business analytics, or a related field.
• 3-5 years of experience in digital channel management in a digital marketing environment.
• Proficiency in Google Analytics, CMS management, email marketing (Salesforce Marketing Cloud a plus) and social media management.

Responsabilités

• Support Digital Channels team functions and manage content updates across websites.
• Design and implement email campaigns using Marketing Cloud and post social content.
• Analyze website and social data to generate actionable insights and presentations.

Connaissances

Sitecore CMS

Salesforce Marketing Cloud

Sprout Social

Google Analytics

CMS management

Data analysis

Formation

Bachelor's degree in marketing, advertising, communications, business analytics, or related field

Outils

Google Analytics

Sitecore

Salesforce Marketing Cloud

Sprout Social

Description du poste

Government Employees Health Association, Inc. (G.E.H.A) is a nonprofit member association that provides health and dental benefits that millions of federal employees and retirees, military retirees and their families have counted on since 1937. Offering one of the largest health and dental benefit provider networks available to federal employees in the United States, G.E.H.A empowers health and wellness by meeting its members where they are, when they need care.G.E.H.A has one mission: To empower federal workers to be healthy and well.As G.E.H.A’s Digital Marketing Channel Specialist, you will support the Growth team and broader organization goals by managing production of website updates, social media platforms, and email executions. In addition, you will review analytics data from various platforms and channels to generate actionable insights which improve the performance of our campaigns. This position creates deliverables, status reports and work products aligned with needs of the Digital Channels and broader Growth teams.SKILLSDuties and Responsibilities:Support Digital Channels team functions:Utilize Sitecore CMS to coordinate, update and maintain content across G.E.H.A’s various websitesDesign and implement email campaigns for different functional areas using Salesforce Marketing CloudPost social media content using Sprout Social or directly to platforms, as necessaryWebsite content QAGoal tracking on company websites and in social platformsData analysis:Website performance metrics, user behavior, and conversion rates using various web analytics tools (e.g., Google Analytics)Social media traffic, engagement, sentiment, competitive set performanceEmail performance, list performance, on-site and other conversion actionsReporting: Assist the Digital Channels team in producing regular reports and presentations on website, social, and email performance – highlighting key findings, trends, and recommendations for improvement.Data interpretation: Translate complex performance data into clear, concise, and actionable insights that can be understood by non-technical stakeholders.Competitive analysis: Conduct competitive analysis to benchmark our digital channel performance against industry standards and identify opportunities for improvement.Data integrity: Ensure the accuracy, integrity, and reliability of performance data by implementing proper tagging, tracking, and data governance practices.Understand and support goals/outcomes of cross-functional project stakeholders and Growth leadership.Create and implement webinar assets to support customer engagement, clinical and sales operations.Participate in development and implementation of marketing strategy and supports new marketing communication initiatives.Maintain brand, UX and CX standards for marketing efforts across G.E.H.A and all subsidiary brands.Stay up to date: Track industry trends, best practices, and emerging technologies.Knowledge, Skills, and Abilities:Bachelor’s degree in marketing, advertising, communications, business analytics, or a related field.3-5 years of experience in digital channel management, preferably in a digital marketing environment.Proficient in Google Analytics, CMS management (SiteCore experience a plus), email marketing management (Salesforce Marketing Cloud a plus) and social media management.Strong analytical and critical thinking skills with the ability to draw actionable insights from complex data sets.Understanding of business objectives and the ability to link campaign analytics findings to strategic goals and initiatives.Excellent verbal and written communication skills with the ability to present complex information clearly and concisely to both technical and non-technical stakeholders.Meticulous attention to detail and a commitment to data accuracy and quality assurance.Ability to collaborate effectively with teams and work in a fast-paced, deadline-driven environment.A passion for staying updated with the latest trends and advancements in website analytics and digital marketing.Preferred Qualifications:Relevant certifications in web analytics (e.g., Google Analytics Individual Qualification).Working knowledge of web testing methodologies, HTML, and SEO.Work-at-home requirementsMust have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.Latency (ping) response time lower than 80 msHotspots, satellite and wireless internet service is NOT allowed for this role.A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHow we value youCompetitive pay/salary rangesIncentive planHealth/Vision/Dental benefits effective day one401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contributionRobust employee well-being programPaid Time OffPersonal Community Enrichment TimeCompany-provided Basic Life and AD&DCompany-provided Short-Term & Long-Term DisabilityTuition Assistance ProgramWhile this is a remote opportunity, at this time G.E.H.A does not hire employees from U.S. territories or the following states: Alaska, Hawaii, California, Washington, Oregon, Colorado, Wyoming, Montana, New York, Connecticut, Vermont, Pennsylvania, Maine.Please note that the salary information is a general guideline only. G.E.H.A considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.The target hiring range for this position is $70,550 - $89,250 USD. At G.E.H.A, the current maximum salary for this role is $99,450 USD. While initial compensation may vary based on experience and qualifications, there is a path to work toward this top rate through performance and continued growth within the organization.G.E.H.A is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. G.E.H.A will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees.G.E.H.A is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.