Digital Marketing Campaign Lead

Hubbell-Electric-Heater-Co; Stratford (CT); On-site; USD 60,000 - 90,000; Full time

Job summary

The Nudyne Group is seeking a Marketing Coordinator to drive day-to-day project coordination and the planning, execution, and optimization of digital marketing initiatives. This role reports to the CMO/Creative Director and collaborates with designers, internal teams, and external partners to grow brand awareness, website traffic, and qualified leads.

You will manage campaigns across SEO/SEM, email, websites, and paid search, while coordinating with Sales, Engineering, and Design teams to meet

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Approximately 5+ years of relevant digital marketing or marketing project management experience.
• Hands-on experience with SEO/SEM, Google Ads, Google Analytics, Google Search Console, SEMrush, Google Merchant Center, and email marketing platforms.
• Strong HubSpot knowledge, including lead segmentation and email campaigns; Salesforce is a plus.
• Knowledge of CMS such as WordPress, Strapi, and Payload; Shopify/product listing and ecommerce content experience is a plus.
• Ability to manage multiple projects, set priorities, and meet deadlines.
• Strong written and verbal communication; ability to develop marketing content.

Responsibilities

• Lead end-to-end marketing project execution with planning, timelines, priorities, and follow-through.
• Plan and execute digital marketing initiatives including SEO/SEM, PPC, email marketing, websites, thought leadership, and related campaigns.
• Coordinate with Sales, Engineering, Design, and other cross-functional teams to gather information for campaigns.
• Manage internal and external stakeholders to ensure timely delivery of assets and resources.
• Create and manage SEO/SEM/GEO/AEO strategies; review analytics and report findings to the CMO.
• Analyze campaign and website performance metrics; identify trends and optimize spend, traffic, and engagement.
• Work in HubSpot, Constant Contact, CallRail, and similar platforms for lead segmentation and tracking.
• Manage website content within CMS platforms; maintain consistency across digital properties.
• Brainstorm, write, review, and edit content for websites, brochures, videos, emails, social media, and campaigns.
• Coordinate and manage participation in trade shows and related marketing activities.
• Balance multiple projects across companies, meet deadlines independently.
• Stay current on industry trends and technologies to inform strategies.

Skills

Digital marketing

Project management

Cross-functional collaboration

Content creation

Analytical thinking

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

HubSpot

Salesforce

WordPress

Strapi

Payload

Google Ads

Google Analytics

Google Search Console

SEMrush

Google Merchant Center

Email marketing platforms

Job description

The Nudyne Group is seeking a Marketing Coordinator to drive day-to-day project coordination and the planning, execution, and optimization of digital marketing initiatives. This role reports to the CMO/Creative Director and collaborates with designers, internal teams, and external partners to grow brand awareness, website traffic, and qualified leads.

You will manage campaigns across SEO/SEM, email, websites, and paid search, while coordinating with Sales, Engineering, and Design teams to meet