Digital Marketing BA for Agile Web & Lead Gen Projects

Simplot Company

Boise, Northern (ID, KY)

Hybrid

USD 85,000 - 110,000

Full time

14 days+

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Job summary

Simplot Company in Boise, Idaho is seeking a Business Analyst to support digital marketing and website initiatives. You will bridge business stakeholders, regional teams, and development partners by gathering requirements, translating needs into user stories, and managing delivery backlogs.

Responsibilities include coordinating website enhancements, Contentful initiatives, analytics implementations, and marketing platforms while ensuring projects align with business priorities and technical

Qualifications

Bachelor's degree in a relevant field and 5+ years in business analysis, Scrum Master, Product Owner, or similar roles.
Experience gathering and documenting business requirements and user stories.
Experience working in Agile delivery environments.
Strong facilitation, communication, and stakeholder management skills.
Experience with website platforms and digital marketing tools is preferred.

Responsibilities

Partner with stakeholders to gather, document, and validate requirements for website, digital marketing, and technology initiatives.
Translate business needs into detailed user stories, acceptance criteria, and functional requirements.
Facilitate requirements workshops, discovery sessions, and stakeholder interviews.
Identify risks, dependencies, and impacts during project planning.
Coordinate delivery of website enhancements, Contentful initiatives, integrations, analytics implementations, and marketing platforms.
Support governance, prioritization discussions, and reporting on delivery metrics.
Test and validate solutions, coordinate UAT, and ensure quality before go-live.