Digital Marketing Associate

Regional Client; Lakeland (FL); On-site; USD 25,000 - 36,000; Part time

Job summary

Torch Designs in Lakeland, FL is seeking a creative Digital Marketing Associate to own marketing campaigns for our brands and clients. The role starts part-time with a path to full-time, focusing on social media management, organic content, and paid social campaigns, supported by strong copywriting, blog writing, and content creation.

Over time, the role expands to SEO and PPC through Google Ads. As search behavior shifts toward AI, paid advertising on AI platforms like ChatGPT may be added.

Qualifications

• Excellent copywriting skills for clear, persuasive content.
• Strong writing across blogs and longer-form content.
• Social media management including planning, scheduling, and analytics.
• Ability to create and edit short-form video for TikTok, Instagram Reels, YouTube.
• Paid social advertising setup and optimization across major platforms.
• Familiarity with AI tools like ChatGPT or Claude.
• Strong communication and attention to detail.
• Ability to manage multiple campaigns and deadlines.

Responsibilities

• Write clear, engaging copy for social posts, captions, ads, blogs, and content.
• Plan, schedule, and publish content using a calendar for multiple brands.
• Create and edit short-form video content for social platforms.
• Build, launch, and monitor paid social campaigns with targeting and budgeting.
• Engage with audiences by responding to comments and messages.
• Write blog posts to support brand awareness and SEO.
• As role grows, manage SEO efforts: keyword research and on-page optimization.
• As role grows, build paid search campaigns in Google Ads with tracking.
• Support internal and client campaigns and report on performance.

Skills

Copywriting

Social media

Content writing

Video editing

Paid ads

SEO basics

AI tools

Analytics

Organization

Tools

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Canva

ChatGPT

Claude

Job description

About Torch Designs

At Torch Designs, we're not just colleagues, we're a tight-knit family with a passion for using technology and creativity to make a difference. Our mission is to ignite business growth through technology and design, empowering small businesses to compete and thrive.

Marketing and creative design are a core focus, helping clients build their brand, reach the right customers, and grow with confidence. Alongside this, our software development, AI consulting, and MSP services give businesses the technology foundation to compete in an increasingly digital marketplace.

Rooted in a small, fun, and family-oriented culture, we are dedicated to delivering high-quality, high-value solutions with exceptional customer service that sets us apart.

About the Role

Torch Designs is seeking a creative and driven Digital Marketing Associate to join our growing team and take ownership of marketing campaigns for our own brands and our clients. This position is ideal for a strong writer with a marketing mindset who is eager to manage real campaigns, see measurable results, and grow into a broader digital marketing role over time.

The role begins with a primary focus on social media management, covering both organic content and paid social campaigns, supported by strong copywriting, blog writing, and content creation. Over time, the role expands to include search engine optimization (SEO) and search engine paid advertising (PPC) through Google Ads. As search behavior shifts toward AI, the role also grows to include paid advertising on AI platforms such as ChatGPT.

It starts part‑time, with a clear pathto full‑time employment that opensup as you takeon additional marketing channels. Candidateswhoare already experienced across socialmedia, SEO, and google ads maybeconsideredforan acceleratedpath.

What You'll Do

• Write clear, engaging copy for social media posts, captions, ad creative, blogs, and other content across multiple platforms and brands
• Plan, schedule, and publish organic social media content using a content calendar, maintaining a consistent voice for each brand
• Create and edit short-form video content for TikTok, Instagram Reels, and YouTube to support reach and engagement
• Build, launch, and monitor paid social media campaigns, including audience targeting, ad placement, budget pacing, and performance reporting
• Engage with audiences by responding to comments and messages
• Write blog posts and longer-form content that support brand awareness, organic reach, and search visibility
• As the role grows, manage SEO efforts, including keyword research, on‑page and content optimization, and tracking organic traffic and rankings
• As the role grows, build and manage paid search campaigns in Google Ads, including keyword targeting, ad copy, budget management, and conversion tracking
• As search shifts toward AI platforms, help expand paid advertising into emerging channels such as AI assistants and tools like ChatGPT
• Support both internal Torch Designs campaigns and external client campaigns, taking direction from the management team
• Track campaign performance across channels and help compile reporting

What You'll Need

• Excellent copywriting skills, with the ability to write clear, persuasive, and on-brand content
• Strong content writing skills, including blog writing and longer-form content
• Social media management skills, including content planning and scheduling, maintaining a content calendar, publishing across major platforms (Facebook, Instagram, LinkedIn, TikTok, X, and others), community management, and reading platform analytics
• Ability to create and edit short-form video for TikTok, Instagram Reels, and YouTube, including filming, basic editing, captions, and formatting for each platform
• Paid social advertising skills, including campaign setup in platforms such as Meta Ads Manager and LinkedIn Campaign Manager, audience targeting, A/B testing, budget management, and tracking performance metrics
• Familiarity with AI tools such as Claude or ChatGPT
• Exceptional written and verbal communication, including strong active listening
• Proven ability to follow directions precisely and carry tasks through to completion
• High attention to detail across copy, design, and campaign settings
• Strong organizational skills with the ability to manage multiple campaigns, brands, and deadlines
• Positive attitude and a willingness to pitch in as part of a small, collaborative team
• Reliable transportation for infrequent visits to client sites and events
• Demonstrated work ethic and reliability. We value dependability and follow-through above technical specialization
• Must be avai