Digital Marketing Architect: SEO, Email & Web Content

TrulyHired; Westborough (MA); On-site; USD 70,000 - 95,000; Full time

Job summary

UMass Chan Medical School is seeking a Digital Marketing Specialist to own the email and social content, and to serve as the website content owner for the ForHealth Consulting division. You will develop, publish, and optimize website content, drive engagement, and ensure channels meet performance, usability, and brand standards through SEO best practices.

Collaborating with market growth, digital, and sales teams, you will enable effective marketing initiatives via high‑performing digital

Qualifications

• Bachelor's degree in business, marketing, or related field.
• 3-5 years in digital marketing, website management, or related roles.
• Experience developing, publishing, and optimizing website content using a CMS.
• Experience developing and implementing SEO strategies.
• Proven ability to analyze digital channel performance with analytics tools.
• Experience supporting digital components of marketing campaigns.
• Familiarity with Sprout Social and publishing workflows.

Responsibilities

• Develop and drive website content in support of the enterprise website strategy and roadmap set by the Director of Marketing Operations, ensuring content aligns with organizational priorities, user needs, and business objectives.
• Apply and maintain website content standards, including structure, usability, accessibility, and brand consistency.
• Monitor website content performance and recommend improvements, including UX/UI, page speed, navigation, mobile responsiveness, and accessibility compliance, partnering with the Web Design and Experience Manager on technical implementation.
• Serve as the digital channel owner for email and social platforms, and as the content owner for the website, ensuring all channels are configured, optimized, and aligned with best practices.
• Partner in the execution of integrated marketing campaigns by enabling digital channels, including building and optimizing email communications, landing pages, and web content.
• Lead social media platform management, including LinkedIn, Twitter, and Facebook, using Sprout Social or similar tools, including publishing oversight, channel optimization, and audience engagement support.
• Implement and manage SEO strategy across digital properties, including keyword research, on-page optimization, and ongoing performance improvements.
• Embed SEO and digital best practices into content templates, workflows, and publishing processes to ensure consistency across all channels.
• Monitor and analyze digital performance metrics, including website traffic, engagement, and conversion behavior. Develop reports and dashboards to provide insights and recommendations to marketing leadership.
• Partner with content and campaigns teams to ensure alignment between digital execution and broader marketing strategies.
• Support testing and optimization efforts (e.g., A/B testing, personalization) to improve channel performance and user engagement.
• Stay current on digital marketing trends, tools, and technologies, recommending enhancements to improve effectiveness and scalability.
• Participate in cross-functional initiatives, providing expertise on digital platforms, performance metrics, and optimization strategies.
• Perform other duties as required.

Skills

CMS experience

SEO strategies

Analytics

Social media management

Email marketing

Education

Bachelor's degree in business or marketing

Tools

Sprout Social

Google Analytics

CMS (Content Management System)

Job description

UMass Chan Medical School is seeking a Digital Marketing Specialist to own the email and social content, and to serve as the website content owner for the ForHealth Consulting division. You will develop, publish, and optimize website content, drive engagement, and ensure channels meet performance, usability, and brand standards through SEO best practices.

Collaborating with market growth, digital, and sales teams, you will enable effective marketing initiatives via high‑performing digital