Digital Marketing and Web Specialist

State of Indiana; Indianapolis (IN); On-site; USD 52,000 - 74,000; Full time

Job summary

The Indiana Bureau of Motor Vehicles seeks a Web and Digital Marketing Specialist to manage its digital presence across web platforms, content management systems, and email marketing. You will create and edit web content, apply basic HTML/CSS/JS updates, ensure accessibility, and support internal and external communications initiatives while coordinating multiple content workflows.

The role uses dotCMS and Salesforce Marketing Cloud and focuses on analytics to optimize digital performance.

Qualifications

• Bachelor's degree in a related field and two (2) years of relevant professional experience in website management, digital media, content management, marketing, or communications
• Experience creating, editing, and managing digital content using CMS platforms and CRM systems
• Familiarity with HTML, CSS, and JavaScript for basic website updates and troubleshooting
• Familiarity with Adobe Creative Suite and SEO best practices
• Experience with analytics or reporting tools to evaluate digital performance
• Strong attention to detail, writing, editing, and organizational skills with ability to manage multiple content workflows

Responsibilities

• Manage and maintain the agency's digital presence across web platforms, content management systems, and email marketing
• Create and edit web content
• Make basic HTML/CSS/JavaScript updates
• Maintain accuracy and accessibility of digital content
• Troubleshoot digital issues and support communications initiatives
• Assist in optimizing business processes and applications

Skills

Content creation

Editing/writing

Attention to detail

Project coordination

Education

Bachelor's degree

Tools

dotCMS

Salesforce Marketing Cloud

HTML

CSS

JavaScript

Adobe Creative Suite

SEO

Job description

The Indiana Bureau of Motor Vehicles seeks a Web and Digital Marketing Specialist to manage and maintain the agency's digital presence across web platforms, content management systems, and email marketing. The role involves creating and editing web content, making basic HTML/CSS/JavaScript updates, maintaining accuracy and accessibility, troubleshooting digital issues, and supporting internal and external communications initiatives. This position requires managing multiple content workflows, using various digital tools like dotCMS and Salesforce Marketing Cloud, and assisting in optimizing business processes and applications.

Key qualifications:

• Bachelor's degree in a related field and two (2) years of relevant professional experience in website management, digital media, content management, marketing, or communications
• Experience creating, editing, and managing digital content using CMS platforms and CRM systems
• Familiarity with HTML, CSS, and JavaScript for basic website updates and troubleshooting
• Familiarity with Adobe Creative Suite and SEO best practices
• Experience with analytics or reporting tools to evaluate digital performance
• Strong attention to detail, writing, editing, and organizational skills with ability to manage multiple content workflows