Digital Marketing and Technology Manager

Homes by Dickerson; Raleigh (NC); On-site; USD 110,000 - 140,000; Full time

Job summary

Homes by Dickerson Inc. seeks a Digital Marketing and Technology Manager to own, optimize, and scale its digital ecosystem in Raleigh, NC. You will bridge marketing and technology, ensuring data flows, robust API connections, and top-tier digital performance.

The role requires meticulous technical marketing expertise, experience with CMS and HubSpot, and the ability to collaborate with developers, vendors, and internal teams to future-proof the tech stack.

Qualifications

• Bachelor's degree or related field required.
• 2-3+ years managing corporate websites, technical SEO, and marketing tech stacks.
• Strong familiarity with CMS, HubSpot administration, DNS, and API integrations.

Responsibilities

• Lead ongoing SEO strategy, technical SEO, site performance, and search visibility.
• Oversee AEO, schema markup, redirects, URLs, and site structure for AI-driven search.
• Maintain company website functionality, updates, and UX improvements.
• Manage HubSpot CRM integrations and marketing automation.
• Oversee API connections and secure data flow between systems.
• Administer GoDaddy domains, DNS, SSL, and site connections.
• Optimize Google Business Profiles and Apple Maps listings across platforms.
• Coordinate digital projects with internal teams, developers, and vendors.
• Serve as primary troubleshooter for website, CRM, integrations, and marketing tech.
• Research and implement new digital tools and automation opportunities.

Skills

Digital marketing

SEO

Technical SEO

CRM

HubSpot CRM

API integrations

Website analytics

Project coordination

Troubleshooting

Cross-functional collaboration

Education

Bachelor's degree in Marketing, IT, or related field

Tools

HubSpot

GoDaddy

Google Business Profile

Apple Maps

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital Marketing and Technology Manager

Full Time Management Raleigh, NC, US

3 days ago Requisition ID: 1086

Homes by Dickerson is dedicated to transforming visionary home concepts into meticulously crafted, livable spaces that capture each client’s unique style and preferences. By combining rigorous planning, technical precision, and innovative solutions, the team ensures that every project is as beautiful as it is functional. Embracing both timeless design principles and advanced construction practices, Homes by Dickerson is dedicated to building homes that thoughtfully capture each client’s values and vision, enhancing their everyday lives with quality and character that will stand the test of time.

POSITION SUMMARY: Homes by Dickerson is looking for a detail-oriented Digital Marketing & Technology Manager to own, optimize, and scale our digital ecosystem. This role requires a meticulous professional who takes pride in accuracy, combining technical marketing expertise with a deep understanding of website infrastructure, search visibility, and CRM systems. The Manager will work closely with internal teams, developers, and vendors to bridge the gap between marketing and technology, ensuring seamless data flows, robust API connections, and top-tier digital performance. This position demands proficiency in technical SEO/AEO strategies, platform integrations, and an ability to adapt digital tools to meet evolving business needs. Through a collaborative approach, the Manager will help ensure that every digital touchpoint is thoroughly optimized and executed, contributing to the Homes by Dickerson standard of quality and client satisfaction.

KEY ACCOUNTABILITIES:

• Manage ongoing SEO strategy, technical SEO, website performance, rankings, indexing, and overall search visibility.
• Manage AEO strategy, schema markup, metadata, redirects, URLs, and site structure to optimize the website for AI-driven search.
• Manage and maintain the company website, including functionality, updates, enhancements, troubleshooting, and user experience improvements.
• Manage HubSpot CRM integrations, support day-to-day operations, and implement new CRM functionality and marketing automation.
• Manage API connections, integrations, and secure data flow between the website, CRM, marketing, sales, and third-party platforms.
• Manage the company’s GoDaddy account, including domains, registrations, renewals, DNS settings, subdomains, SSL certificates, and website connections.
• Manage and optimize Google Business Profiles and Apple Business Connect/Apple Maps listings, maintaining accurate community, model home, office, and business information across platforms.
• Coordinate digital projects and manage relationships with internal teams, developers, agencies, and technology vendors.
• Serve as the primary point person for website, CRM, integration, and marketing technology troubleshooting.
• Research, evaluate, and implement new digital tools, automation opportunities, and emerging technologies to future-proof the tech stack.

EDUCATION AND EXPERIENCE REQUIREMENTS:

• Minimum Bachelor’s degree in Marketing, Information Technology, Business Administration, or a related field.
• 2-3+ years minimum experience managing corporate websites, technical SEO, and marketing technology stacks.
• Deep familiarity with website CMS platforms, HubSpot CRM administration, DNS management, and API integrations.

DESIRED SKILLS AND EXPERTISE:

• Able to use available data and information to draw timely conclusions and take quick action for individual digital initiatives.
• Able to maintain composure and resourcefulness to troubleshoot complex technical issues while maintaining project urgency.
• Ability to exercise judgment in building realistic, scalable solutions to web and marketing technology problems.
• Ability to collaborate with cross-functional teams, external developers, and vendors to achieve company goals.