Digital Marketing Analyst

U-Haul; Phoenix (AZ); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision plans

401(k) Savings Plan

Tuition Reimbursement

Paid holidays and time off

Job summary

U-Haul is seeking a CRM Data and Integration Marketing Specialist to shape data strategies for Airship and Braze. You’ll connect our CRM with data warehouses, optimize data flows, and extend data collection using SDKs to enable smarter email campaigns.

The role emphasizes hands-on data integration, API driven campaign triggers, and maintaining campaign performance across channels in a fast-paced marketing environment.

Qualifications

• Demonstrated mastery in creating events for Google Tag Manager using JavaScript.
• Hands-on experience with Google Analytics 4.
• Strong proficiency in HTML, CSS, and SQL.
• Entry level Python.

Responsibilities

• Build API connections to link CRM (Airship) with data warehouse using Python.
• Optimize data flow within Braze for high performance marketing.
• Expand data universe using SDKs to capture new data points.
• Elevate campaign performance by crafting API triggers for emails.
• Use Python to transfer data through existing APIs between systems.
• Monitor campaign performance and troubleshoot data-stack issues.

Skills

JavaScript events for GTM

Google Analytics 4

HTML/CSS/SQL

Python

Tools

Databricks

Braze

PowerBI/Looker Studio

Liquid Template Language

BigQuery/GCP

Virtual Machines

Job description

This position is not eligible for employer sponsorship.

To ensure a fair and consistent evaluation process, candidates are expected to complete all interviews and assessments independently and without the use of artificial intelligence tools (including AI-generated responses, prompts, or real-time assistance). Use of AI throughout the application and recruiting process may result in removal from consideration. Our goal is to get to know your authentic experiences, communication style, and problem-solving approach.

Are you a data-driven problem solver with a passion for turning data into real, actionable campaigns?

The U-Haul Digital Marketing, Design & Listings team is seeking a talented CRM Data and Integration Marketing Specialist to join our team. You’ll play a pivotal role in shaping our data strategies for our cross-channel marketing tool, Airship. You’ll use your knowledge of SQL, Python, and HTML to harness customer data points, strategize data collection, and integration with Braze. Your role will directly enhance the U-Haul customer experience and contribute to smarter, more tailored email campaigns.

Here’s What You’ll Conquer

• Build API Connections: Create seamless API integrations to link our CRM (Airship) with our data warehouse (Databricks) using Python, ensuring our data flows like magic—accurate, consistent, and always on point.
• Optimize Data Flow: Implement top-notch data management practices within Braze, turning it into a high-performing, efficient engine that powers our marketing efforts.
• Expand Our Data Universe: Harness the power of SDKs to discover and capture valuable new data points, expanding our possibilities and fueling smarter decisions.
• Elevate Campaign Performance: Craft and perfect API triggers for email campaigns that not only reach our audience at the perfect time—boosting engagement and conversions.
• Unleash Python Power: Use your Python skills to transfer data through existing APIs, connecting complex systems and unlocking new opportunities to supercharge our marketing strategies.
• Ensure Flawless Performance: Keep a close eye on campaign performance, troubleshooting any anomalies with our target audience or outages in our data stack to maintain smooth operations.

What You’ll Bring To The Table

• Demonstrated mastery in creating events for Google Tag Manager using JavaScript
• Hands‑on experience with Google Analytics 4
• Strong proficiency in HTML, CSS, and SQL
• Entry level Python
• A passion for data and a keen eye for detail

Bonus Points For

• Experience with Databricks or other data warehouses
• Knowledge of Braze Email Platform
• Experience with PowerBI or Looker Studio
• Proficiency in Liquid Template Language
• Expertise in Google Cloud Platform, BigQuery, and Virtual Machines

U‑Haul Offers

• Medical insurance
• Prescription drug plans
• Dental & Vision plan with hearing care discounts
• Onsite medical clinic for team members and eligible family members
• New indoor fitness gym (Midtown Phoenix campus)
• Get Fit Gym Reimbursement Program
• Registered Dietitian Program
• WeightWatchers®
• CVS Virtual Care
• U‑Haul Kids Program
• 24‑Hour Nurse Line
• Wellness Program (Healthier You initiatives & challenges)
• Mindset App Reimbursement
• Pet Insurance & Wellness plans
• Career stability
• Opportunities for advancement
• Valuable on‑the‑job training
• Tuition Reimbursement Program
• Free online courses for personal and professional development at U‑Haul University®
• 401(k) Savings Plan
• Employee Stock Ownership Plan (ESOP)
• Company‑paid life insurance
• Voluntary life insurance options
• Short-Term and Long‑Term Disability
• Critical Illness, Accident & Hospital Indemnity plans
• Business & business travel insurance
• MetLaw Legal Program
• MetLife Auto & Home Insurance
• LifeLock Identity Theft Protection
• Dave Ramsey’s SmartDollar® Financial Wellness Program
• U‑Haul Federal Credit Union
• Paid holidays, vacation, and sick time
• You Matter Employee Assistance Program (EAP)
• Discounts on cell phone plans, hotels, computers, vehicles & more
• Community involvement & volunteer opportunities
• U‑Haul Mothers Program (Paid maternity leave)