Digital Marketing Analyst

iPullRank; New York (NY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

3 weeks of vacation

Paid sick days and holidays

Job summary

iPullRank, a remote-friendly digital marketing agency based in New York City, is seeking a Digital Marketing Analyst to support site auditing, keyword research, content strategy, and reporting. You’ll collaborate with the SEO and Content Strategy teams to improve organic performance and conversion through research and ideation.

You’ll gain exposure to client work across major brands, develop actionable insights, and contribute to proposals while expanding your expertise in SEO and AI-driven

Qualifications

• 1–2 years of professional experience, ideally in an agency, in-house marketing, or similar environment.
• Strong skills in Excel (pivot tables, vlookups), Google Sheets, PowerPoint, and Google Slides.
• Advanced Google Sheets skills for large datasets and complex formulas.
• Understanding of search engine ranking factors and SEO tools.
• Excellent written and verbal communication skills.

Responsibilities

• Conduct keyword research and gap analyses.
• Perform persona- and Buyer’s-Journey-driven keyword research with Analysts.
• Work with Content Strategy to determine content opportunities for client sites.
• Run technical site crawls with SEO Engineers.
• Perform competitive and market opportunity analysis to identify actionable insights.
• Translate data into clear, actionable insights for internal teams and client-facing deliverables.
• Contribute to new business by supporting inbound marketing efforts and researching new business pitches.

Skills

Client-facing experience

Agency experience

Content marketing

Analytics packages

Google Search Console

SEO best practices

Paid Search

Tools

SEMRush

Ahrefs

Screaming Frog

Botify

Job description

Who We Are
iPullRank is a twelve-year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We’re not here to follow trends—we set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names across eCommerce, Financial Services, and Media brands, as well as ambitious mid-sized businesses, crafting strategies that don’t just compete but dominate.

Our Values: PROUD

• Proactive: We don’t wait for problems—we solve them.
• Reliable: When we commit, we deliver.
• Outstanding: We aim for extraordinary, every time.
• Urgent: We prioritize purposeful action to drive results
• Disciplined: Our consistency and accountability lead to excellence.

These principles shape every decision, every campaign, and every success story.

What We Do
We specialize in SEO, Content, and Generative AI strategy and implementation, helping brands win today while building future-proof strategies for tomorrow. Whether it’s cracking complex algorithms, crafting authentic, helpful content, or engineering AI solutions, we’re the partner brands trust to stay ahead.

Position Description

iPullRank is looking for a Digital Marketing Analyst to join our team. You’ll have the opportunity to learn and support site auditing, keyword and persona research, content strategy, competitive analysis, link building, content marketing, client reporting, and proposal building.

We are looking for someone who has an interest in and some level of experience in SEO who can also support content strategy initiatives. The Digital Marketing Analyst will work with the SEO and Content Strategy teams to identify causes of changes in clients’ websites’ organic search performance and, through research and ideation, help develop programs that will improve conversion of organic traffic. Salary: $65,000

What You'll Do

• Conduct keyword research and gap analyses
• Work with Analysts to perform Persona- and Buyer’s-Journey-Driven Keyword Research
• Work with Content Strategy to determine content opportunities for client sites
• Run technical site crawls, working with SEO Engineers
• Perform competitive and market opportunity analysis to identify actionable insights
• Translate data into clear, actionable insights for internal teams and client-facing deliverables
• Contribute to new business by supporting inbound marketing efforts and researching new business pitches

Skills of interest

• Previous client-facing or agency experience
• Experience with content marketing
• Familiarity with Analytics packages and Google Search Console
• Up-to-date knowledge of current SEO practices
• Working knowledge of Paid Search

Must-Haves for This Position

• Around 1-2 years of professional experience, ideally in an agency, in-house marketing, or similar work environment
• Strong skills in applications such as Excel (pivot tables, vlookups required), Google Sheets, PowerPoint, and Google Slides
  • Advanced Google Sheets skills for large datasets, complex formulas, and data transformation
• Understanding of search engine ranking factors
• Working familiarity with industry-standard SEO tools such as SEMRush, Ahrefs, Screaming Frog, and Botify
• Proficiency with Analytics packages and Google Search Console
• Possess strong written and verbal skills
• Has a level of comfort and desire to try new things and learn in an environment of support
• Strong analytical mindset and skills, excellent problem-solving skills
• Extremely detail-oriented
• High level of initiative and curiosity and work well in a team environment
• Interest in how AI, LLMs, and evolving search experiences impact SEO and content strategy
• Comfort asking questions and challenging assumptions

Why Join Us?
At iPullRank, we’re more than an agency—we’re a team of thinkers, builders, and creators who believe the best ideas come from everywhere. We foster a culture where you’re encouraged to grow, take ownership, and make a real impact. We’re small enough to be nimble but big enough to work with global heavyweights like Rocket Mortgage, American Express, Nordstrom, Warner Music Group, Target, and Adidas.

We care about our people and back it up with competitive salaries, benefits, and opportunities to evolve into the marketer, content creator, SEO, or leader that you want to be. When you work with us, you’re not just filling a role—you’re shaping your career and redefining what’s possible in marketing.

If you’re ready to take on meaningful work with a team that challenges and inspires, we’d love to hear from you.

• Competitive salaries commensurate with experience
• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays