Digital Marketing Analyst at 20North
Wayne State University
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Job summary
20North, a Buckhead-based digital marketing agency, is seeking ambitious Digital Marketing Analysts to join our SEO & AI Optimization, Paid Media, or Email Marketing teams. This role offers exposure to client accounts and measurable business results.
Anticipated start dates are January or June 2027. The position suits data-driven individuals who can work independently, learn quickly, and contribute to growth and mentorship within a dynamic team.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Finance, Economics or related field is preferred.
- GPA of 3.5 or higher is expected.
- Experience working in an office environment.
- Strong problem-solving and project management skills.
- Excellent written and verbal communication skills.
- Experience with Google Analytics, Search Console, and Tag Manager preferred.
Responsibilities
- Execute elements of a client’s digital marketing strategy across SEO, PPC, and email channels.
- Provide AI and SEO analysis and recommendations aligned with client goals.
- Conduct keyword research and content optimization for SEO and AI platforms.
- Develop and optimize email campaigns using platforms like Klaviyo.
- Monitor campaign performance and prepare reports with insights and recommendations.
- Collaborate with team members to meet client goals and timelines.
Skills
Education
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Job description
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20North is a fast-growing digital marketing agency headquartered in Buckhead, Atlanta. We partner with mid-market and enterprise brands to improve digital visibility, drive qualified traffic, and convert website visitors into customers. As a team of driven, young professionals at the forefront of digital marketing trends, we deliver measurable digital marketing results all while building a culture centered on growth, mentorship, and long-term career development.
Over the past couple of years, we've doubled in employee and business growth, earning repeated national and local recognition, including:
Atlanta’s Best Places to Work—2022, 2023, 2024, 2025, and 2026
Inc. 5000 Fastest-Growing Companies—2023, 2024, 2025, and 2026
We are looking for ambitious, data-driven, and curious analysts who enjoy problem-solving and learning new things. This role is a great fit for someone who can work independently, adapt quickly, and think beyond standard playbooks.
The anticipated start dates for this role are January or June 2027. Interviews will be conducted prior to the start date to allow ample time for selection, onboarding, and transition.
As a Digital Marketing Analyst, you may be placed on one of three teams based on your background, skills, and strengths: SEO & AI Optimization, Paid Media, or Email Marketing. Each team offers the opportunity to develop specialized digital marketing skills, work directly with client accounts, and contribute to measurable business results.
Responsible for improving clients’ search engine visibility and website performance through content optimization, keyword research, technical SEO, and strategies that improve visibility across traditional search engines and AI-powered platforms.
Responsible for campaign setup, optimization, and growth across advertising platforms, including Google, Meta, LinkedIn, Amazon, and other channels. This role focuses on campaign performance, data analysis, and developing strategies to drive results for clients.
Responsible for developing and optimizing email marketing campaigns, supporting client retention and engagement strategies, and analyzing campaign performance to improve results.
- Execute various elements of a client’s digital marketing strategy
- Provide AI and SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Perform extensive keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Assist in the creation of new AIand SEO-focused content to increase incoming traffic from Google, other search engines and AImodels
- Research trending topics within a variety of industries to develop relevant content
- Monitor and evaluate search results and search performance across the major search channels
- Perform monthly planning and reporting in coordination with digital marketing and client goals
- Stay updated with AI, SEO, social media, and internet marketing industry trends and developments
- Create, execute & manage day-to-day organic search projects such as metadata optimization, keyword research and on-page copy optimizations.
- Perform website audits to identify technical issues and opportunities across clients
- Develop reports to analyze SEO efforts and success using tools such as SEMRush, Google Search Console, Google Analytics and others
- Maintain an efficient, scalable paid media strategy for clients
- Communicate clearly with clients to provide updates regularly on the status of campaigns, performance, goals, and optimizations
- Build strong relationships and rapport with clients
- Interact comfortably at all levels of the organization
- Hone knowledge of industry best practices, client verticals, and new technologies
- Monitor and administer web analytics dashboards, key reporting tools, and highlight areas of importance in accordance client goals
- Monitor and evaluate campaign results and performance across relevant advertising channels
- Communicate to team and management on project development, timelines, and results
- Work closely with other team members to meet client goals
- Develop, execute, and optimize email marketing campaigns to support client goals and drive engagement and conversions
- Build and manage email campaigns, automated flows, and customer journeys using platforms such as Klaviyo
- Assist with email campaign strategy, including audience segmentation, list management, and personalization
- Create and optimize email content, including subject lines, copy, calls to action, and layouts
- Analyze campaign performance using key metrics such as open rates, click-through rates, conversion rates, and revenue
- Conduct A/B testing to identify opportunities to improve email performance
- Monitor campaign deliverability, list health, and subscriber engagement
- Develop reports and provide insights and recommendations based on campaign performance
- Research email marketing trends, industry best practices, and new technologies to identify growth opportunities
- Bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, Business Development)
- 3.5 GPA or higher
- Ability to work in office
- Eager to learn, excellent problem-solving and project management skills
- Strong attention to detail and intracacies of industries
- A passion for SEO and digital marketing
- Excellent written and oral communication skills
- Strong interpersonal skills and the ability to work well with others
- Exceptional organizational skills and ability to work on multiple projects at once
- Website copywriting and familiarity with UX/UI website design (preferred)
- Experience working with Google Analytics, Google Search Console, and Google Tag Manager (preferred)
- Experience working with website platforms such as Shopify, WordPress, and BigCommerce (preferred)
- Passion for PPC and digital marketing overall
- Understanding of PPC best practices, KPIs and platforms
- Eager to learn, curious to answer the “why,” and stay on top of industry trends
- Outstanding ability to think creatively and propose novel ideas for campaigns
- Strong attention to detail and the intricacies of each client
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management, and time management skills in a deadline driven atmosphere
- Highly organized and resourceful problem solver
- Thrives in a collaborative environment
- Excellent written and verbal communication skills
- Ability to quickly adjust to changing priorities and conditions
- Strong analytical and problem-solving skills with attention to detail
- Interest in email marketing, customer engagement, and digital marketing strategy
- Excellent written communication skills and an understanding of effective marketing copy
- Ability to manage multiple projects and meet deadlines
- Eagerness to learn new platforms, technologies, and industry best practices
- Experience with Klaviyo or other email marketing platforms preferred
- Familiarity with Figma or email design tools preferred
- Experience working with Google Analytics, Google Search Console, and Google Tag Manager
- A basic understanding of HTML
- Knowledge of current and developing SEO trends and best practices
- Proficiency in MS Excel, PowerPoint, and Word
- Google Ad Certified
- Google Analytics Certified
- Proficiency in Microsoft Excel, PowerPoint, and Word
- Basic understanding of email marketing principles, campaign performance metrics, and best practices
- Strong written communication and analytical skills
- Familiarity with email marketing platforms such as Klaviyo preferred
- Experience with Figma or other design tools preferred
- Competitive salary plus performance incentives
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