Digital Marketing Analyst
20North Inc.
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Job summary
20North Inc. is a Buckhead-based digital marketing agency seeking a data-driven Analyst who can improve client web performance through SEO content optimization and AI-assisted strategies.
The role includes handling organic search initiatives, paid media campaigns, and email marketing tactics to drive qualified traffic and conversions. The position emphasizes independent work, adaptability, and ongoing learning in a fast-growing environment with recognition for workplace excellence.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Finance, Economics or Business Development with strong academic record.
Responsibilities
- Develop SEO content and optimize existing pages to improve Google performance.
- Plan and execute email marketing campaigns using Klaviyo and optimize flows.
- Set up and manage paid media campaigns across Google, Meta, LinkedIn, Amazon and other platforms.
- Analyze campaign performance with key metrics and provide actionable insights.
- Perform keyword research and on-page optimization aligned with client business goals.
- Create reports on SEO and paid media results using analytics tools.
Skills
Education
Tools
Job description
20North is a fast-growing digital marketing agency headquartered in Buckhead, Atlanta. We partner with mid-market and enterprise brands to improve digital visibility, drive qualified traffic, and convert website visitors into customers. As a team of driven, young professionals at the forefront of digital marketing trends, we deliver measurable digital marketing results all while building a culture centered on growth, mentorship, and long-term career development.
Over the past couple of years, we've doubled in employee and business growth, earning repeated national and local recognition, including:
Atlanta’s Best Places to Work — 2022, 2023, 2024, 2025, and 2026
Inc. 5000 Fastest-Growing Companies — 2023, 2024, 2025, and 2026
We are looking for ambitious, data-driven, and curious analysts who enjoy problem-solving and learning new things. This role is a great fit for someone who can work independently, adapt quickly, and think beyond standard playbooks.
The anticipated start dates for this role are January or June 2027. Interviews will be conducted prior to the start date to allow ample time for selection, onboarding, and transition.
The Search Engine and AI Optimization Analyst is responsible for improving web and Google performance for clients through optimizing existing content, creating SEO-focused content, and developing new digital marketing strategies.
The Paid Media Analyst is responsible for campaign setup, optimization, scalability of existing channels, discovery and implementation of new channels, and reporting on Google, Meta, LinkedIn, Amazon, and other platforms
- Execute various elements of a client’s digital marketing strategy
- Provide AI and SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Perform extensive keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Assist in the creation of new AI and SEO-focused content to increase incoming traffic from Google, othersearch engines and AI models
- Research trending topics within a variety of industries to develop relevant content
- Monitor and evaluate search results and search performance across the major search channels
- Perform monthly planning and reporting in coordination with digital marketing and client goals
- Stay updated with AI, SEO, social media, and internet marketing industry trends and developments
- Create, execute & manage day-to-day organic search projects such as metadata optimization, keyword research and on-page copy optimizations.
- Perform website audits to identify technical issues and opportunities across clients
- Develop reports to analyze SEO efforts and success using tools such as SEMRush, Google Search Console, Google Analytics and others and more!
- Maintain an efficient, scalable paid media strategy for clients
- Communicate clearly with clients to provide updates regularly on the status of campaigns, performance, goals, and optimizations
- Build strong relationships and rapport with clients
- Interact comfortably at all levels of the organization
- Hone knowledge of industry best practices, client verticals, and new technologies
- Monitor and administer web analytics dashboards, key reporting tools, and highlight areas of importance in accordance client goals
- Monitor and evaluate campaign results and performance across relevant advertising channels
- Communicate to team and management on project development, timelines, and resultsWork closely with other team members to meet client goals
- Develop, execute, and optimize email marketing campaigns to support client goals and drive engagement and conversions
- Build and manage email campaigns, automated flows, and customer journeys using platforms such as Klaviyo
- Assist with email campaign strategy, including audience segmentation, list management, and personalization
- Create and optimize email content, including subject lines, copy, calls to action, and layouts
- Analyze campaign performance using key metrics such as open rates, click-through rates, conversion rates, and revenue
- Conduct A/B testing to identify opportunities to improve email performance
- Monitor campaign deliverability, list health, and subscriber engagement
- Develop reports and provide insights and recommendations based on campaign performance
- Research email marketing trends, industry best practices, and new technologies to identify growth opportunities
- Bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, Business Development)
- 3.5 GPA or higher
- Ability to work in office
- Eager to learn, excellent problem-solving and project management skills
- Strong attention to detail and intracacies of industries
- A passion for SEO and digital marketing
- Excellent written and oral communication skills
- Strong interpersonal skills and the ability to work well with others
- Exceptional organizational skills and ability to work on multiple projects at once
- Website copywriting and familiarity with UX/UI website design (preferred)
- Experience working with Google Analytics, Google Search Console, and Google Tag Manager (preferred)
- Experience working with website platforms such as Shopify, WordPress, and BigCommerce (preferred)
- Passion for PPC and digital marketing overall
- Understanding of PPC best practices, KPIs and platforms
- Eager to learn, curious to answer the “why,” and stay on top of industry trends
- Outstanding ability to think creatively and propose novel ideas for campaigns
- Strong attention to detail and the intricacies of each client
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management, and time management skills in a deadline driven atmosphere
- Highly organized and resourceful problem solver
- Thrives in a collaborative environment
- Excellent written and verbal communication skills
- Ability to quickly adjust to changing priorities and conditions
- Strong analytical and problem-solving skills with attention to detail
- Interest in email marketing, customer engagement, and digital marketing strategy
- Excellent written communication skills and an understanding of effective marketing copy
- Ability to manage multiple projects and meet deadlines
- Eagerness to learn new platforms, technologies, and industry best practices
- Experience with Klaviyo or other email marketing platforms preferred
- Familiarity with Figma or email design tools preferred
- Google Analytics Certified
- Experience working with Google Analytics, Google Search Console, and Google Tag Manager
- A basic understanding of HTML
- Knowledge of current and developing SEO trends and best practices
- Proficiency in MS Excel, PowerPoint, and Word
- Google Ad Certified
- Google Analytics Certified
- Proficiency in Microsoft Excel, PowerPoint, and Word
- Basic understanding of email marketing principles, campaign performance metrics, and best practices
- Strong written communication and analytical skills
- Familiarity with email marketing platforms such as Klaviyo preferred
- Experience with Figma or other design tools preferred
- Competitive salary plus performance incentives
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