Digital Marketing Analyst
Towson
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Job summary
20North, a Buckhead-based digital marketing agency, seeks a Digital Marketing Analyst to join one of three teams (SEO & AI Optimization, Paid Media, or Email Marketing). You will collaborate with client accounts to deliver measurable results and develop specialized skills, starting in January 2027 for December graduates.
You will work on client campaigns, conduct keyword research, optimize content, manage emails, and analyze performance to drive growth across search, ads, and email channels.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Finance, Economics, Business Development
- 3.5 GPA or higher
- Ability to work in office
- Eager to learn, strong problem-solving and project management
- Attention to detail and understanding of industries
- Passion for SEO and digital marketing
- Excellent written and verbal communication
- Strong interpersonal skills and collaboration
- Excellent organizational skills with multiple projects
- Experience with Google Analytics, Google Search Console, and Google Tag Manager
- Experience with Shopify, WordPress, and BigCommerce (preferred)
Responsibilities
- Execute elements of a client’s digital marketing strategy
- Provide AI and SEO analysis and recommendations
- Perform keyword research aligned with client objectives
- Create AI- and SEO-focused content to increase traffic
- Develop reports using SEO analytics tools
- Maintain and optimize paid media strategies across platforms
- Communicate campaign updates, goals, and results to clients
- Support development of email marketing campaigns and workflows
- Analyze campaign performance and derive actionable insights
- Stay updated on AI, SEO, and digital marketing trends
Skills
Education
Tools
Job description
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20North is a fast-growing digital marketing agency headquartered in Buckhead, Atlanta. We partner with mid-market and enterprise brands to improve digital visibility, drive qualified traffic, and convert website visitors into customers. As a team of driven, young professionals at the forefront of digital marketing trends, we deliver measurable digital marketing results all while building a culture centered on growth, mentorship, and long-term career development.
Over the past couple of years, we've doubled in employee and business growth, earning repeated national and local recognition, including:
2022, 2023, 2024, 2025, and 2026
2023, 2024, 2025, and 2026
We are looking for ambitious, data-driven, and curious analysts who enjoy problem-solving and learning new things. This role is a great fit for someone who can work independently, adapt quickly, and think beyond standard playbooks.
We are looking for December graduates who can start in January 2027!
As a Digital Marketing Analyst, you may be placed on one of three teams based on your background, skills, and strengths: SEO & AI Optimization, Paid Media, or Email Marketing. Each team offers the opportunity to develop specialized digital marketing skills, work directly with client accounts, and contribute to measurable business results.
Responsible for improving clients’ search engine visibility and website performance through content optimization, keyword research, technical SEO, and strategies that improve visibility across traditional search engines and AI-powered platforms.
Responsible for campaign setup, optimization, and growth across advertising platforms, including Google, Meta, LinkedIn, Amazon, and other channels. This role focuses on campaign performance, data analysis, and developing strategies to drive results for clients.
Responsible for developing and optimizing email marketing campaigns, supporting client retention and engagement strategies, and analyzing campaign performance to improve results.
- Execute various elements of a client’s digital marketing strategy
- Provide AI and SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Perform extensive keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Assist in the creation of new AIand SEO-focused content to increase incoming traffic from Google, other search engines and AImodels
- Research trending topics within a variety of industries to develop relevant content
- Monitor and evaluate search results and search performance across the major search channels
- Perform monthly planning and reporting in coordination with digital marketing and client goals
- Stay updated with AI, SEO, social media, and internet marketing industry trends and developments
- Create, execute & manage day-to-day organic search projects such as metadata optimization, keyword research and on-page copy optimizations.
- Perform website audits to identify technical issues and opportunities across clients
- Develop reports to analyze SEO efforts and success using tools such as SEMRush, Google Search Console, Google Analytics and others
- Maintain an efficient, scalable paid media strategy for clients
- Communicate clearly with clients to provide updates regularly on the status of campaigns, performance, goals, and optimizations
- Build strong relationships and rapport with clients
- Interact comfortably at all levels of the organization
- Hone knowledge of industry best practices, client verticals, and new technologies
- Monitor and administer web analytics dashboards, key reporting tools, and highlight areas of importance in accordance client goals
- Monitor and evaluate campaign results and performance across relevant advertising channels
- Communicate to team and management on project development, timelines, and results
- Work closely with other team members to meet client goals
- Develop, execute, and optimize email marketing campaigns to support client goals and drive engagement and conversions
- Build and manage email campaigns, automated flows, and customer journeys using platforms such as Klaviyo
- Assist with email campaign strategy, including audience segmentation, list management, and personalization
- Create and optimize email content, including subject lines, copy, calls to action, and layouts
- Analyze campaign performance using key metrics such as open rates, click-through rates, conversion rates, and revenue
- Conduct A/B testing to identify opportunities to improve email performance
- Monitor campaign deliverability, list health, and subscriber engagement
- Develop reports and provide insights and recommendations based on campaign performance
- Research email marketing trends, industry best practices, and new technologies to identify growth opportunities
- Bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, Business Development)
- 3.5 GPA or higher
- Ability to work in office
- Eager to learn, excellent problem-solving and project management skills
- Strong attention to detail and intracacies of industries
- A passion for SEO and digital marketing
- Excellent written and oral communication skills
- Strong interpersonal skills and the ability to work well with others
- Exceptional organizational skills and ability to work on multiple projects at once
- Website copywriting and familiarity with UX/UI website design (preferred)
- Experience working with Google Analytics, Google Search Console, and Google Tag Manager (preferred)
- Experience working with website platforms such as Shopify, WordPress, and BigCommerce (preferred)
- Passion for PPC and digital marketing overall
- Understanding of PPC best practices, KPIs and platforms
- Eager to learn, curious to answer the “why,” and stay on top of industry trends
- Outstanding ability to think creatively and propose novel ideas for campaigns
- Strong attention to detail and the intricacies of each client
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management, and time management skills in a deadline driven atmosphere
- Highly organized and resourceful problem solver
- Thrives in a collaborative environment
- Excellent written and verbal communication skills
- Ability to quickly adjust to changing priorities and conditions
- Strong analytical and problem-solving skills with attention to detail
- Interest in email marketing, customer engagement, and digital marketing strategy
- Excellent written communication skills and an understanding of effective marketing copy
- Ability to manage multiple projects and meet deadlines
- Eagerness to learn new platforms, technologies, and industry best practices
- Experience with Klaviyo or other email marketing platforms preferred
- Familiarity with Figma or email design tools preferred
- Experience working with Google Analytics, Google Search Console, and Google Tag Manager
- A basic understanding of HTML
- Knowledge of current and developing SEO trends and best practices
- Proficiency in MS Excel, PowerPoint, and Word
- Google Ad Certified
- Google Analytics Certified
- Proficiency in Microsoft Excel, PowerPoint, and Word
- Basic understanding of email marketing principles, campaign performance metrics, and best practices
- Strong written communication and analytical skills
- Familiarity with email marketing platforms such as Klaviyo preferred
- Experience with Figma or other design tools preferred
- Competitive salary plus performance incentives
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