Digital Marketing Account Executive

USA TODAY Co., Inc.; Atlanta (GA); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Uncapped earnings potential

Comprehensive health benefits

Unlimited time-off package

Health & other benefits

Unlimited time off

Flexible workplace

Job summary

A renowned media company in Atlanta seeks a Digital Marketing Account Executive responsible for developing advertising solutions and managing client relationships. Candidates should have 5+ years in B2B sales, strong problem-solving skills, and digital marketing expertise. This full-time role offers competitive earnings potential and comprehensive benefits, including health insurance and unlimited time off.

Qualifications

• 5+ years in high-acquisition, consultative B2B sales roles.
• Strong problem-solving and communication skills required.
• Valid driver's license and reliable transportation essential.
• Competitive nature and collaborative team spirit.
• Proficiency in MS Office Suite (Excel, Word, PowerPoint, Outlook).
• Valid driver’s license, reliable transportation, and minimum liability insurance as required by law.

Responsibilities

• Collaborate with clients on marketing solutions.
• Manage leads with engagement tools and reporting.
• Conduct face-to-face meetings and presentations.
• Manage leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.
• Analyze campaign effectiveness using comprehensive reporting tools, mobile applications, and emerging technologies such as virtual and augmented reality.
• Actively pursue and secure new business and revenue streams.
• Articulate and present the product suite to business decision‑makers.
• Conduct face‑to‑face customer meetings, presentations, proposals, and demonstrations.

Skills

Digital marketing proficiency

B2B sales experience

Problem-solving skills

Communication skills

MS Office proficiency

Team collaboration

MS Office

Tools

Salesforce

Google AdWords

Analytics certifications

MS Office

Job description

Digital Marketing Account Executive (Account Executive – Digital Marketing Consultant)

Location: Atlanta, Georgia (Remote – must be based in Atlanta area with local in‑person sales calls)

Position Title: Account Executive – Digital Marketing Consultant

Responsibilities

• Collaborate with clients to develop and execute diverse advertising and marketing solutions, including website development, SEO, local listings, and reputation management.
• Generate awareness and leads through search engine marketing, social media engagement, display advertising, video content, and mobile advertising.
• Grow audience and promote engagement through brand content solutions and social media marketing.
• Manage leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.
• Analyze campaign effectiveness using comprehensive reporting tools, mobile applications, and emerging technologies such as virtual and augmented reality.
• Actively pursue and secure new business and revenue streams.
• Articulate and present the product suite to business decision‑makers.
• Conduct face‑to‑face customer meetings, presentations, proposals, and demonstrations.
• Deploy the best marketing services and solutions in the region to deliver exceptional results for customers.
• Foster partnerships with local businesses and assist them in achieving marketing goals through digital solutions.
• Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from competitors.
• Assist businesses in optimizing their online presence through customized digital marketing strategies.
• Retain, manage, and expand your client base in the evolving digital landscape.
• Collaborate with the team to manage client relationships and increase account revenue.
• Maintain proactive communication with customers via phone, video conferencing (e.g., MS Teams, Zoom), email, and in‑person meetings.
• Manage a specified sales pipeline and devise strategy for long‑term sustained success.
• Conduct regular client check‑ins and upsell/cross‑sell accounts, addressing any client concerns regarding market share.
• Utilize Salesforce effectively and accurately record all sales activities.

Key Qualifications

• High proficiency in digital marketing (Google AdWords, Analytics certifications preferred).
• 5+ years of experience in high‑acquisition, consultative B2B sales roles.
• Strong problem‑solving skills and ability to simplify complex issues.
• Competitive nature and collaborative team spirit.
• Excellent communication and presentation skills.
• Proficiency in MS Office Suite (Excel, Word, PowerPoint, Outlook).
• Valid driver’s license, reliable transportation, and minimum liability insurance as required by law.

Benefits

• Uncapped earnings potential with residual commission and quarterly bonus programs.
• Unparalleled digital training for continuous learning.
• Intensive 3‑week onboarding for new hires.
• Comprehensive health, dental, vision, HSA, FSA, life and pet insurance, 401(k), and more.
• Generous unlimited time‑off package, including company‑paid holidays.
• Energetic, passionate team with a fun and flexible workplace.

Employment Details

• Seniority level: Not Applicable
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industry: Newspaper Publishing

USA TODAY Co., Inc. is a proud equal‑opportunity employer committed to building and maintaining a diverse workforce. We consider all qualified applicants for employment and do not discriminate on the basis of race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity or expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy, education, genetic characteristics, political affiliation, military or veteran status, or any other classifications protected by applicable federal, state, and local laws. We provide reasonable accommodation for applicants with disabilities or religious needs. Applicants who require accommodation may contact [e-mail].