Sr. Account Manager, Executive Accounts

LocaliQ; United States; On-site; USD 70,000 - 82,000; Full time

Job summary

USA TODAY Co., Inc. and LocaliQ seek a Sr. Account Manager to lead client relationships and drive multi-channel advertising campaigns. You will coordinate with sales and post-sales teams to optimize outcomes and maximize ROI for diverse clients across digital and traditional media channels.

The role requires 3+ years in client-facing account management, a Bachelor’s degree, and Google Ads/Analytics certifications. Equal opportunity employer; base salary ranges from $70,000 to $82,000 annually.

Qualifications

• Bachelor's degree in business, economics, finance, marketing, advertising, public relations, journalism, or English.
• 2+ years of hands-on experience managing online/digital advertising campaigns.
• 3+ years of client-facing service/account management experience.
• Google Ads & Google Analytics Certification.

Responsibilities

• Own and nurture client relationships with transparency and clear reporting.
• Develop and execute digital marketing strategies across search, display, social, and O&O channels.
• Collaborate with sales and optimization teams to meet and exceed client goals.
• Communicate performance insights and actionable recommendations to clients.

Skills

Client relationship

Digital advertising

Communication

Campaign optimization

Analytics

Education

Bachelor's degree

Tools

Google Ads

Google Analytics

Job description

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions.

USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com.

The Sr. Account Manager role is responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve & exceed their desired marketing goals through strategic campaign planning, and data analysis. As the Account Manager, you will act as the primary point of contact for client concerns and needs post-sales.

Must possess strong expertise in existing & emerging business marketing solutions, coupled with the ability to collaborate with our sales partners, post sales optimizers to identify opportunities, and effectively deliver solutions that maximize a client's ROI; are minimum expectations. In this dynamic role, a change-minded person will be crucial for effectively navigating the ever-evolving landscape of digital and traditional marketing concepts. Seamlessly, the AM will integrate with various teams and adapt to new challenges, ensuring that strategies remain agile and responsive to client needs.

Position Requirements

• Closely partner with sales team(s), in owning the client relationship by: building solid rapport, demonstrating transparency, & delivering results against joint business objectives
• Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship
• Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.)
• Articulate media programs to devise appropriate strategies and campaign implementation plans
• Work alongside our sales, and post sales optimization teams to formulate and act upon appropriate digital strategies and executions. These actions will aid in meeting and exceeding our clients' business goals.
• Advise our clients on how best to leverage feasible ongoing and impending marketing strategies
• Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels
• Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies
• Review day to day campaign performance in collaboration with post sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client’s digital marketing needs
• Hold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed)

Key Skills

• Ability to quickly master business process, marketing, and technology concepts
• Demonstrated expertise in customer relationship management
• Mastery of key technologies and systems to review and advise on digital marketing campaigns
• Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc.
• Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle
• Demonstrated expertise with digital marketing publishing systems & processes
• Excellent verbal & written communication skills
• Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business
• Proven track record in relationship building and account management
• Works efficiently and is always looking to streamline processes & workflows
• Moderate Excel and PowerPoint skills required

Key Competencies

• Marketing Concepts & Digital Marketing Acumen: pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics/GA4), Leads, etc.)
• Customer Focus
• Proactive Creative & Analytical Thinking
• Business Process & Technology Acumen
• Team Collaboration
• Conflict Management
• Flexible With Change Management
• Proven Success in Implementing Ideas in a Fast- Paced Environment
• Attentive To Detail

About You

• Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
• 2+ years of hands-on experience managing online/digital advertising campaigns
• Must have 3+ years of client-facing service/account management experience
• Google Ads & Google Analytics Certified

LocalIQ is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment. This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.

#LOCALiQ

The annualized base salary for this role will be $70 000,00 - $82,000.00. Variable compensation is not reflected in these figures and based on the role may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.