Digital Marketer

Rubio Monocoat USA, LLC; Texas; Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Paid time off plus 7 paid company days

Employee discount on Rubio Monocoat

Professional development assistance

Global teamwork with premium brand

Job summary

Rubio Monocoat USA, LLC seeks an ecommerce growth marketer to own email, SMS, Shopify store growth and conversion strategies. You will drive weekly campaigns, lifecycle flows and landing-page optimization to scale revenue in the US market from Spicewood, Texas.

You will work in a small,Ownership-driven team, embracing AI-forward tools, and a hybrid work model with remote options for the right candidate. Experience across DTC and B2B shops is valued.

Qualifications

• 3 to 6 years in ecommerce marketing with ownership of Shopify and Klaviyo.
• Has run A/B tests and can explain learnings.
• Working SEO knowledge; not the strategist.
• Daily use of AI tools in work.

Responsibilities

• Own Shopify across DTC and B2B: landing pages, collections, product setup, promos, apps, checkout and theme changes.
• Iterate Klaviyo program: weekly campaigns and lifecycle flows.
• Launch SMS campaigns and flows.
• Run a CRO and A/B testing program with hypothesis logs.
• Own product reviews: requests, responses, syndication.
• Implement onsite SEO and GEO plans; adapt content for US market.
• Build post-purchase flows and education templates for resellers.

Skills

Shopify hands-on

Klaviyo experience

A/B testing

AI tools in work

Growth marketing

Tools

Shopify Plus

Klaviyo

SEO tools

Job description

We have built a solid core: a strong Shopify storefront, loyal customers and the traffic to grow. Now it is time to take our owned channels to the next level. We are hiring the person who turns email, SMS, the storefront and conversion into a growth engine for the business, and who owns that program from strategy to results.

Twelve months in, email and SMS will be a major, measurable driver of revenue, built on weekly campaigns and lifecycle flows that run on their own. Landing pages will be built to convert our paid traffic, and our content will be ready for both search and AI answers. Testing will be a habit, with a running log of results and a backlog of ideas. And you will be the go-to Shopify and Klaviyo expert for the US business.

About Rubio Monocoat

Rubio Monocoat makes plant-based, single-coat wood finishes used by flooring contractors, furniture makers, architects and designers, and serious DIYers. The brand was founded in Belgium and the North American business runs from Spicewood, Texas, on Shopify Plus, selling direct to consumers and to dealers and distributors through a B2B store. The marketing team is small and growing, and this is one of several roles being added this year.

How we work

We are a small team that works closely, moves quickly and gives each other real ownership. Each person owns a lane and is trusted to bring the plan, not wait for a brief, and we back each other up when it counts. We are curious, we share what we learn, and we like improving how we work as much as the work itself. That includes being AI-forward: we use AI tools every day to work smarter and expect you to bring that same savvy. Spicewood is ideal, hybrid works if you can come in when needed, and we will consider remote for the right person.

What you'll do

• Own Shopify across the DTC and B2B stores: landing pages and collections, product setup, promo setup, apps, checkout configuration and theme changes.
• Iterate the Klaviyo program: weekly campaigns, improved welcome, browse, cart and checkout flows, and the missing flows added.
• Launch SMS properly, from list collection to flows to campaigns.
• Run a continuous CRO and A/B testing program with hypotheses, results and a backlog.
• Own product reviews: requests, responses and syndication.
• Implement onsite and technical SEO and GEO plans developed with the Belgian team, and adapt their blog content for the US market.
• Build the post-purchase flows and education templates our resellers use in the dealer email program.

What you'll bring

Required:

• 3 to 6 years in ecommerce marketing with hands-on ownership of both a Shopify store and a Klaviyo account. Both, not one or the other.
• Has run A/B tests and can explain what they learned.
• Working SEO knowledge; you do not need to be the strategist.
• Daily use of AI tools in your work, and the ability to show how.

Preferred:

• Shopify Plus and B2B or wholesale storefront experience.
• SMS program launch experience.
• Enough design eye to assemble a professional email or landing page from templates and supplied assets.

Benefits

• Medical, dental and vision insurance
• Paid time off plus 7 paid company holidays
• Employee discount on Rubio Monocoat products
• Professional development assistance
• A small US team where your work drives visible impact, connected to global teammates across a premium wood finish brand