Digital Marketer

The Growvora; Salem (VA); On-site; USD 52,000 - 68,000; Full time

Job summary

The Growvora is seeking a hands-on Digital Marketer with 1–3 years of agency-backed experience to own multi‑account campaigns. You will manage social content calendars, grow YouTube channels, run performance ads, and craft clear client communications.

You'll write compelling copy, monitor metrics, and collaborate with design teams to produce effective assets. This role emphasizes real business outcomes and timelines.

Qualifications

• 1–3 years of experience in digital marketing (agency experience preferred).
• Hands‑on experience running Meta Ads and/or Google Ads campaigns.
• Basic understanding of YouTube SEO and channel growth strategy.
• Strong content writing skills — able to write in simple, clear, persuasive English (Tamil/Thanglish copywriting is a plus).
• Comfortable using tools like Meta Business Suite, YouTube Studio, Canva, and basic analytics dashboards.
• Understanding that marketing should drive real business results — leads, footfall, sales — not just vanity metrics.
• Good time management across multiple client accounts and deadlines.

Responsibilities

• Plan and manage social media content calendars for client accounts (Instagram, Facebook, LinkedIn).
• Manage and grow client YouTube channels — uploads, SEO (titles, descriptions, tags), thumbnails coordination, and Shorts strategy.
• Set up, run, and optimize performance marketing campaigns (Meta Ads, Google Ads).
• Write copy for social posts, ad creatives, video descriptions, landing pages, and client communication.
• Track campaign and channel performance, prepare simple, clear reports focused on business outcomes — not just impressions, likes, or views.
• Collaborate with the design/video team to brief and review creative assets.
• Stay on top of platform updates, algorithm changes, and marketing trends relevant to our clients' industries.

Skills

Social media management

YouTube channel growth

Ad campaign management

Content writing

YouTube SEO

Analytics dashboards

Multi-client coordination

Tools

Meta Business Suite

YouTube Studio

Canva

Job description

About the Role

We're looking for a Digital Marketer with 13 years of experience who can independently handle social media management, YouTube channel growth, performance marketing campaigns, and content writing. This is a hands‑on, multi-skill role — you'll own campaigns end-to-end across multiple client accounts, not just execute a single narrow function.

What You'll Do

• Plan and manage social media content calendars for client accounts (Instagram, Facebook, LinkedIn)
• Manage and grow client YouTube channels — uploads, SEO (titles, descriptions, tags), thumbnails coordination, and Shorts strategy
• Set up, run, and optimize performance marketing campaigns (Meta Ads, Google Ads)
• Write copy for social posts, ad creatives, video descriptions, landing pages, and client communication
• Track campaign and channel performance, prepare simple, clear reports focused on business outcomes — not just impressions, likes, or views
• Collaborate with the design/video team to brief and review creative assets
• Stay on top of platform updates, algorithm changes, and marketing trends relevant to our clients' industries

What We're Looking For

• 1–3 years of experience in digital marketing (agency experience preferred)
• Hands‑on experience running Meta Ads and/or Google Ads campaigns (not just theory)
• Basic understanding of YouTube SEO and channel growth strategy
• Strong content writing skills — able to write in simple, clear, persuasive English (Tamil/Thanglish copywriting is a plus)
• Comfortable using tools like Meta Business Suite, YouTube Studio, Canva, and basic analytics dashboards
• Understanding that marketing should drive real business results — leads, footfall, sales — not just vanity metrics
• Good time management across multiple client accounts and deadlines

Good to Have

• Experience with WhatsApp marketing or email marketing
• Basic SEO knowledge
• Experience with schools, retail, or local business clients
• Familiarity with Canva Bulk Create or similar design tools