Digital Manager

Nexstar Media Group, Inc.; Birmingham (AL); On-site; USD 65,000 - 90,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a dynamic digital newsroom manager to train and oversee web producers, reporters, and social media editors.

You will guide daily content packaging across Nexstar sites to grow readership and engagement, across multiple platforms and regional needs. You will lead editorial teams, craft compelling headlines, and analyze traffic trends to inform daily and long-term strategy, including special coverage projects.

Qualifications

• 5 years of experience in news gathering or production, with 3 years on the web.
• Experience building online databases (investigative, elections, weather).
• Knowledge of SEO best practices and AP Style.
• Ability to manage multiple sites while balancing in-market needs.
• Strong interpersonal and teamwork skills.
• Experience with Google Analytics or similar analytics tools.
• Proficiency in MS Office; HTML, CSS and Photoshop a plus.

Responsibilities

• Attends local editorial meetings and bridges broadcast and digital teams.
• Trains, coaches, and manages a team of local digital journalists.
• Assigned regional tasks across multiple websites as needed.
• Writes buzzy headlines to increase pageviews and improve packaging.
• Packages content interactively and promotes it to drive reader interest.
• Analyzes website traffic trends to guide daily and long-term content development.
• Leads projects for special coverage (weather, breaking news, databases).
• Monitors major news sites and social media for breaking topics.
• Promotes news content on social media.

Skills

Team leadership

Web journalism

Editorial planning

SEO best practices

AP Style

Content packaging

Social media promotion

Analytics interpretation

Education

Bachelor's degree

Tools

Google Analytics

Chartbeat

HTML

CSS

Photoshop

MS Office

Job description

Position Summary

Responsible for daily management and training of web producers, web reporters and social media producers in local newsroom. Oversee and improve the daily packaging of all digital editorial content published and distributed across the Nexstar network of sites and media platforms with the goal of increasing user interactivity and traffic – particularly in-DMA users. Audience expert that understands how to grow distribution platforms to maximize readership. Flexibility to perform various duties and work across multiple websites depending on regional needs. Ability to jump into the mix and create high-performing content as needed.

Position Responsibilities

• Attends local editorial meetings and serves as bridge between broadcast and digital in local newsroom
• Trains, coaches, and manages team of local digital journalists
• Depending on strengths and regional needs, will be assigned regional tasks across multiple websites
• Excellent at writing buzzy headlines that increase pageviews and packaging content that grows pageviews per visitor and time on site
• Works with web producers to assure steady stream of interesting content is packaged in an interactive way and promoted in a way that generates reader interest
• Evaluates website traffic trends in effort to make decisions on both daily content and longer-term content development that will grow in-DMA traffic
• Leads team member responsible for planning and implementing special coverage projects (severe weather, breaking news, enterprise digital content databases and projects)
• Monitors major news websites, local and state news websites, blogs and social media for breaking news and trending topics
• Promotes news content on social media

Skill/Experience Requirements

• 5 years of experience gathering or producing news and information with 3 years of experience working primarily on the web
• Experience building online databases (investigative, elections, weather, etc.)
• Knowledge of SEO best practices and AP Style
• Flexibility to work across multiple websites while also balancing in-market needs
• Organized, technical problem solver and quick decision maker
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Ability to take direction and quickly implement new ideas
• Comfortable adapting to changes in evolving industry and thrives under pressure
• Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities
• Schedule flexibility (nights, weekends)
• Strong understanding of Google Analytics; Chartbeat experience a plus
• Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus

Education Requirements

• Bachelor’s degree.