Digital Growth & Conversion Manager

San Diego FC; San Diego (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

San Diego FC is seeking a Digital Marketing Manager to own the day-to-day performance of the club’s website and app. You will analyze fan behavior, optimize journeys, and drive conversions, while leading the end-to-end execution of performance marketing campaigns across paid and owned channels.

The role partners with Paid Media and Creative to ensure assets, tracking, and timing deliver clean launches that turn attention into action.

Qualifications

• 5+ years of experience in digital product management, website and app management, or campaign management.
• Strong GA4 skills and experience with tag management, UTMs, pixels, and testing tools.
• Hands-on experience with content management systems and app platforms.
• Experience with creating briefs and coordinating with creative teams.
• Excellent attention to detail and ability to manage multiple campaigns and launches.

Responsibilities

• Own website and app analytics, including traffic, user journeys, engagement and conversion.
• Lead testing across pages, journeys and calls to action.
• Manage campaigns from intake through launch using Asana.
• Coordinate with Paid Media, Creative and IT to ensure on-brand assets and accurate tracking.
• Deliver regular reporting on performance and optimization opportunities.
• Partner with analytics for dashboards and fan insights.

Skills

Analytics

GA4

User experience

Conversion optimization

Copywriting

Asana

Content management systems

HTML/CSS basics

Spanish language (plus)

Tools

Forge

YinzCam

Job description

San Diego FC is seeking a Digital Marketing Manager to own the day-to-day performance of the club’s website and app. You will analyze fan behavior, optimize journeys, and drive conversions, while leading the end-to-end execution of performance marketing campaigns across paid and owned channels.

The role partners with Paid Media and Creative to ensure assets, tracking, and timing deliver clean launches that turn attention into action.