Digital Fundraising Manager: Full-Funnel Growth

Unicef USA; United States; In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

UNICEF USA is seeking a Manager, Digital Marketing to lead integrated fundraising campaigns across email, mobile, and paid media, driving acquisition, retention, and revenue growth. You will collaborate with internal teams and agencies to plan, execute, and review campaigns while applying performance insights for continuous improvement.

The role emphasizes full-funnel strategy, cross-functional collaboration, and hands-on management of paid media and CRM-driven initiatives.

Competenze

• Bachelor's degree and 5+ years of nonprofit digital fundraising or marketing experience.
• Experience in performance marketing across email, SMS, and paid media to maximize revenue.
• Analytical thinker with ability to translate data into actionable tactics.
• Familiarity with Salesforce Marketing Cloud or similar platforms is preferred.

Mansioni

• Facilitate planning and implementation of cross-channel digital fundraising campaigns across email, mobile, paid social, paid search, and programmatic.
• Develop and maintain campaign tracker, planning sessions, and weekly syncs to ensure alignment with partners.
• Coordinate with the email/mobile lead and agency to ensure on-time delivery and integration with priorities.
• Review assets for accuracy, donor journey flow, and alignment with strategy before deployment.
• Build knowledge of Salesforce Marketing Cloud and donor journeys to support execution and reporting.
• Act as internal paid media channel specialist across Meta, search, programmatic, display, and video; guide agency inputs.
• Review media plans, budgets, creative assets, and optimization recommendations for alignment and impact.
• Monitor ROAS, CPA, pacing and campaign results; flag risks and opportunities early.
• Maintain learnings, recaps, and historical context to inform leadership presentations.
• Assist with digital emergency activation protocols and rapid cross-channel activations.

Conoscenze

Analytical

Communication

Cross-functional collaboration

Strategic thinking

Formazione

Bachelor's degree

Strumenti

Jira

Confluence

Power BI

Blackbaud CRM

Fundraise Up

Descrizione del lavoro

UNICEF USA is seeking a Manager, Digital Marketing to lead integrated fundraising campaigns across email, mobile, and paid media, driving acquisition, retention, and revenue growth. You will collaborate with internal teams and agencies to plan, execute, and review campaigns while applying performance insights for continuous improvement.

The role emphasizes full-funnel strategy, cross-functional collaboration, and hands-on management of paid media and CRM-driven initiatives.