Digital Fundraiser

Amazon Watch; Oakland (CA); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid parental leave

Paid holidays

12 weeks sabbatical after 5 years

Home office budget

Job summary

Amazon Watch is seeking a Digital Fundraiser to transform online engagement into sustained philanthropic support for the Amazon rainforest. You will own donor acquisition, retention, and growth, testing optimization strategies and building effective email-driven campaigns across channels.

You will collaborate with communications and operations teams to ensure data accuracy, personalized donor journeys, and scalable growth while staying aligned with the mission to defend rainforest lands and

Qualifications

• 5+ years of experience in digital fundraising, online marketing, audience development, or related fields.
• Demonstrated ability to build consensus and project manage effectively with a wide range of internal stakeholders.
• Experience with list-building using both organic and paid acquisition channels, with emphasis on reaching new audiences and building and fostering long-term engagement.
• Experience successfully managing online fundraising campaigns and contributing to increased revenue growth over time.
• Familiarity with digital engagement metrics and experience with using data and analytics to evaluate and improve digital campaigns.
• Strong understanding of email marketing platforms and donor CRMs.
• Excellent writing, copy editing, and storytelling skills.
• Strong analytical and project management skills.

Responsibilities

• Develop and implement a comprehensive digital fundraising strategy aligned with organizational goals.
• Identify opportunities to increase online revenue from individual donors.
• Establish fundraising goals, performance metrics, and reporting systems.
• Evaluate and recommend new technologies and digital fundraising tools.
• Stay updated with industry trends and best practices in email marketing to drive innovation.
• Develop and execute digital fundraising campaigns from concept to delivery and analysis including email copy, landing pages, segmentation, and performance tracking.
• Collaborate with the communications team to create content that resonates with the audience and aligns with the brand voice.
• Manage data recency and accuracy between email marketing platform and CRM.
• Develop, segment, and manage email fundraising lists for targeted, personalized communication.
• Identify opportunities for email optimization and implement A/B testing to improve performance.
• Grow the organization's email subscriber base through acquisition campaigns (digital ads, social promotions, partnerships, lead gen, site tools).
• Collaborate with Donor Engagement Manager to build donor journeys for new, recurring, and lapsed donors.
• Lead the growth and stewardship of the monthly giving program.
• Create donor communications and engagement opportunities to increase lifetime value.
• Manage and optimize online donation experiences, improve page performance, and conduct A/B testing.
• Track and report on revenue, email growth, conversion rates, and ROI; use data to refine fundraising performance.

Skills

Stakeholder management

List-building

Email marketing

Copywriting

Analytics

Project management

Tools

Donor CRM

Email marketing tools

Job description

Ready to turn online engagement into real-world change for the Amazon rainforest?

The Amazon has reached a critical ecological tipping point, and saving it requires bold, urgent action. At Amazon Watch, we work in direct partnership and solidarity with Indigenous peoples to defend millions of acres of rainforest, halt climate collapse, and hold governments, corporations, and financial institutions accountable

As Digital Fundraiser, you’ll hold the keys to our donor acquisition, retention, and growth. You won’t just manage campaigns - you’ll experiment, optimize conversion funnels, and turn digital interest into sustained philanthropic support.

If you are a unique and powerful mix of strategist, analyst, fundraiser, and digital marketer, this is your invitation to make a high-stakes, real-world impact.

Key Responsibilities

Digital Fundraising Strategy

• Develop and execute a comprehensive digital fundraising strategy aligned with organizational goals
• Identify opportunities to increase online revenue from individual donors
• Establish fundraising goals, performance metrics, and reporting systems
• Evaluate and recommend new technologies and digital fundraising tools
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement

Digital Campaigns & Donor Engagement

• Develop and execute digital fundraising campaigns from conceptualization to delivery and analysis including email copy, custom landing pages, segmentation, deliverability, and performance tracking
• In collaboration with the communications team, create content that resonates with our audience and aligns with our brand voice, including engaging copy, and appealing visuals
• Partner with the Administrative & Database Specialist and the Web & Online Content Manager to ensure recency and accuracy of data between our email marketing platform and CRM
• Develop, segment, and manage email fundraising lists, ensuring targeting and personalized communication based on donor demographics, preferences, and behavior
• Identify opportunities for email optimization and implement A/B and conditional content testing to improve performance over time

Email Acquisition & Audience Growth

• Develop and implement strategies to significantly grow the organization's email subscriber base
• Build acquisition campaigns through mechanisms such as:
  • Digital ad campaigns such as for Meta and/or Google Ad Grants
  • Social media promotions
  • Strategic partnerships
  • Lead generation initiatives
  • Website conversion tools
• Collaborate with the Donor Engagement Manager to build, deploy, and optimize donor journeys for new, recurring, and lapsed donors and subscribers

Monthly Giving Program

• Lead the growth and stewardship of the organization's monthly giving program
• Develop campaigns to recruit, retain, and upgrade recurring donors
• Create compelling donor communications and engagement opportunities
• Analyze donor behavior and identify opportunities to increase donor lifetime value

Website & Donation Optimization

• Manage and optimize online donation experiences
• Improve donation page performance, conversion rates, and user experience
• Conduct A/B testing and implement fundraising best practices
• Collaborate with the communications team to improve fundraising pathways throughout the site
• Ensure donation systems are mobile-friendly and donor-centric

Analytics & Reporting

• Track and analyze fundraising and audience growth metrics
• Produce regular reports on:
  • Revenue performance
  • Email growth
  • Conversion rates
  • Monthly donor acquisition and retention
  • Return on investment (ROI)
• Use data to continually refine and improve fundraising performance.

Qualifications

Required

• 5+ years of experience in digital fundraising, online marketing, audience development, or related fields
• Demonstrated ability to build consensus and project manage effectively with a wide range of internal stakeholders
• Experience with list-building using both organic and paid acquisition channels, with emphasis on reaching new audiences and building and fostering long-term engagement
• Experience successfully managing online fundraising campaigns and contributing to increased revenue growth over time
• Familiarity with digital engagement metrics and experience with using data and analytics to evaluate and improve digital campaigns
• Strong understanding of email marketing platforms and donor CRMs
• Excellent writing, copy editing, and storytelling skills
• Strong analytical and project management skills

Preferred

• Experience working in environmental, Indigenous rights, climate, social justice, or advocacy organizations
• Spanish/Portuguese proficiency
• Experience managing digital advertising campaigns
• Knowledge of conversion rate optimization and A/B testing
• Familiarity with monthly giving and donor lifecycle strategies

Desired Attributes

• Passion and commitment to the mission, vision, and culture of Amazon Watch
• A genuine and proven commitment to justice, equity, diversity, inclusion, and accessibility
• Collaborative and relationship-oriented; team player
• Strategic and entrepreneurial mindset
• Creative problem-solver
• Strong attention to detail
• Comfortable working in a fast-paced advocacy environment

Salary and benefits: $85,000 - 95,000 annually (Amazon Watch is on a mission to create an inclusive financial future, with transparency at its core. We consider a wide variety of elements when creating our compensation ranges and total compensation packages.)

The compensation range is specific to Oakland, CA. Actual starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs.

Current benefits include: Full coverage family health care (including vision and dental), voluntary life and AD&D insurance, employee assistance program, generous vacation time, sick time, paid parental leave, paid holidays,12 weeks paid sabbatical after 5 years, employer-matched retirement plan, plus budget for professional development and home office supplies for ergonomic work.

Amazon Watch is an equal opportunity employer committed to building a diverse, inclusive, and equitable workplace. We do not discriminate on the basis of race, nationality, ethnicity, religion, political belief, age, gender, gender identity or expression, sexual orientation, disability, socioeconomic background, veteran status, or any other characteristic. We believe our team should reflect the diverse communities we serve and the global context in which we work. To that end, we strongly encourage applications from Indigenous peoples, people of color, people with disabilities, and LGBTQIA+ individuals.