Digital Experience Strategist: Content, UX & Analytics

United Bank

Charlotte (NC)

On-site

USD 65,000 - 90,000

Full time

14 days+

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Job summary

United Bank is seeking an experienced Digital Experience Specialist to support its digital strategy, maintaining website content and driving compliant, customer-focused digital experiences that align with business priorities and goals.

The role focuses on CMS management (Adobe Experience Manager), SEO optimization, analytics-driven improvements, accessibility, and collaboration with internal stakeholders and vendors to deliver accurate, engaging digital experiences across channels.

Qualifications

Bachelor’s degree required.
5+ years in digital marketing, digital project coordination, content strategy, UX, analytics, or related digital role.
CMS experience; AEM experience preferred.
Familiarity with Google Paid Search.
Strong content strategy for SEO and websites.
Experience with analytics platforms (GA or Adobe Analytics).
Familiarity with Adobe Target and design tools like Photoshop or Figma.

Responsibilities

Support the execution of digital strategies to improve customer experience, engagement, and online sales.
Maintain website content using Adobe Experience Manager.
Write, edit, and coordinate website copy and digital assets.
Help maintain a content calendar for education, product updates, campaigns, and site enhancements.
Assist with management of website tools, calculators, translations, forms, and third‑party integrations.
Collaborate with internal stakeholders for approvals and workflow adherence.
Manage project timelines and communicate status, risks, and dependencies.
Use analytics to monitor performance, campaign results, user behavior, and digital sales.
Translate data into content/usability/SEO improvements.
Foster continuous improvement of digital strategy processes.
Manage branch online experiences and ensure information is accurate.