Digital Experience Specialist Associate

BCBSM, Inc.; Eagan (MN); Hybrid; USD 61,000 - 98,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401k

Paid Time Off

Volunteer PTO

Job summary

Blue Cross and Blue Shield of Minnesota is seeking a content specialist to maintain and publish web content, perform QA testing, and document issues across digital properties. You will coordinate CX requests, track progress in Asana, and collaborate with stakeholders to drive improvements.

The role emphasizes training teams on digital platforms, supporting enrollment initiatives, and ensuring accessibility and quality across sites and apps within a hybrid work model based in Eagan, MN.

Qualifications

• 2+ years related experience or bachelor’s degree in lieu of experience.
• Clear and professional communication in routine interactions.
• Ability to analyze information and implement solutions.
• Experience in healthcare or regulated industries is preferred.
• Experience with CMS platforms and analytics tools.
• Experience with UX/CX and design thinking.
• Experience in agile, product-led environments.

Responsibilities

• Edit, maintain, and publish Web content.
• QA testing and documenting issues to drive resolution.
• Coordinate CX department work requests and track with Asana.
• Facilitate stakeholder meetings and communicate outcomes.
• Train stakeholders on digital platforms and tools.
• Support annual enrollment initiatives and audits.

Skills

Clear communication

Time management

Analytical thinking

UX/CX/design thinking

Agile

Product-led environments

Healthcare experience

CMS platforms

Analytics tools

QA testing

Education

Bachelor’s degree or equivalent

High school diploma

Associate’s degree

Tools

Asana

JIRA

Google Search Console

ContentSquare

SiteImprove

Acquia SearchStax

Job description

About Blue Cross and Blue Shield of Minnesota

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing. If you are ready to make a difference, join us.

The Impact You'll Have

In this position, you will be responsible for helping maintain and improve multiple websites and apps. You will be editing and publishing content, using key technology to drive quality assurance and understanding of the user experience, documenting bugs, helping resolve issues, and testing functionality within our digital channels.

What You'll Do

• Edit, maintain, and publish Web content
• Using key technology to drive quality assurance and understanding of the user experience
• Testing functionality within our digital channels
• Documenting bugs and helping resolve issues

How You'll Do It

• Coordinate and manage incoming CX department work requests, ensuring changes are completed accurately and within established timelines.
• Assign tickets to the appropriate internal or external resources using Asana
• Facilitate stakeholder meetings as needed to ensure timely resolution of issues, updates and enhancements.
• Perform quality assurance (QA) testing, validate issue resolution, and communicate outcomes to stakeholders.
• Support Annual Enrollment Period / Open Enrollment Period initiatives by coordinating updates across multiple stakeholders and web properties.
• Serve as a subject matter expert (SME) for production release testing
• Train and support stakeholders in the use of our digital platforms, tools, and technologies.
• Utilize digital analytics tools, including Google Search Console and ContentSquare, to evaluate website performance and inform digital experience improvements.
• Conduct ongoing QA reviews of digital properties through manual testing and online tools such as SiteImprove and Acquia SearchStax to ensure accuracy, accessibility and functionality
• Partner with content team to perform ad hoc website reviews and scans.
• Support annual internal and external audits, including annual compliance reviews.
• Create and maintain JIRA user stories and requirements to address defects and enhancements.

Required Skills & Experience

• 2+ years related experience or bachelor’s degree in lieu of experience.
• High school diploma (or equivalent)
• Preferred Skills & Experience Associate's degree.
• Ability to communicate clearly and professionally in routine interactions, actively listen to understand needs, and adapt messaging to support team collaboration.
• Ability to analyze information, identify routine challenges, and partner with others to implement solutions.
• Ability to effectively organize work, balance priorities, and manage time across assigned responsibilities.
• Experience in healthcare or regulated industries.
• Experience with CMS platforms and analytics tools.
• Experience with UX/CX/design thinking.
• Experience in agile, product-led environments.

Role Designation

Hybrid Role designation definition: Teleworking is working full time remote. Hybrid is a minimum of 2 days onsite. Onsite is full-time onsite.

Anchored in Connection

Our hybrid approach is designed to balance flexibility with meaningful in-person connection and collaboration. We come together in the office two days each week – most teams designate at least one anchor day to ensure team interaction. These in-person moments foster relationships, creativity, and alignment. The rest of the week you are empowered to work remote.

Compensation and Benefits

• $61,200.00 - $79,500.00 - $97,800.00 Annual Pay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job.
• Medical, dental, and vision insurance
• Life insurance
• 401k
• Paid Time Off (PTO)
• Volunteer Paid Time Off (VPTO)
• And more

To discover more about what we have to offer, please review our benefits page.

Equal Employment Opportunity Statement

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. Blue Cross of Minnesota is an Equal Opportunity Employer and maintains an Affi… All qualified applications will receive consideration for employment without regard to, and will not be discriminated against based on any legally protected characteristic. Individuals with a disability who need a reasonable accommodation in order to apply, please contact us at: [e-mail]. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Physical requirements. Chartered in 1933 as Minnesota’s first health plan, this company is one of the most recognized and trusted healthcare brands in the world. It has more members, the largest network of doctors, and more products and services than any other health plan in Minnesota. Headquartered in Eagan, Minnesota.