Digital Experience Manager

SHI International Corp.; New Jersey; On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Medical, vision, dental benefits

401K and retirement benefits

Job summary

SHI International Corp. in the United States seeks a Digital Experience Manager to shape SHI One across marketing, product, and sales. The role focuses on translating platform capabilities into clear customer value and driving adoption across the customer journey.

You will partner with Integrated Marketing, Digital, Product, and Sales to define use cases, establish baseline metrics, and integrate SHI One into campaign planning and demand generation. Travel up to 25% is possible.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 5-10 years of experience in digital experience, product marketing, or related fields.
• Experience in matrixed organizations and cross-functional collaboration.

Responsibilities

• Define and refine SHI One's value proposition for key audiences.
• Identify high-impact use cases demonstrating immediate value.
• Define entry experiences for immediate value at sign-up.
• Partner with Integrated Marketing to include SHI One in campaigns.

Skills

Value proposition development

Customer journey design

Digital experience management

Product marketing

B2B marketing

Data analysis

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Job description

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.

Over 17,000 Organizations Worldwide Rely On SHI’s Concierge Approach To Help Them Solve What’s Next. But The Heartbeat Of SHI Is Our Employees – All 7,000 Of Them. If You Join Our Team, You’ll Enjoy

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
• Continuous professional growth and leadership opportunities.
• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• World-class facilities and the technology you need to thrive – in our offices or yours.

Job Summary

The Digital Experience Manager will help shape how SHI’s digital customer engagement platform, SHI One, is positioned, experienced, adopted, and integrated into the broader customer journey across SHI’s go-to-market efforts.

This role partners closely with Integrated Marketing, Digital, Product, and Sales teams to define the value proposition, entry experience, and initial use cases for SHI One, ensuring it delivers meaningful value to both prospects and customers.

Operating at the intersection of marketing, customer experience, and product management, the Digital Experience Manager will focus on translating SHI One capabilities into clear customer value, improving platform adoption, and integrating the platform into SHI’s broader campaign and engagement strategy.

Role Description

SHI One Experience Strategy & Value Definition

• Define and refine the SHI One value proposition for key audiences, including prospects and existing customers.
• Identify and prioritize high-impact use cases that demonstrate immediate value, such as insights, lifecycle visibility, and comparison tools.
• Establish the role of SHI One within the broader customer journey and integrated marketing strategy.
• Ensure SHI One is clearly positioned within SHI’s overall go-to-market narrative.

Platform Activation & Adoption Strategy

• Develop and pilot strategies that drive SHI One adoption and engagement across target audiences.
• Define entry experiences that deliver immediate value upon user sign-up or interaction.
• Partner with Integrated Marketing to incorporate SHI One into campaign planning and demand generation initiatives.
• Establish baseline metrics to measure SHI One usage, engagement, and user progression.

Cross-Functional Experience Orchestration

• Collaborate with Product and Digital teams to align SHI One capabilities with customer-facing experiences.
• Translate marketing and customer needs into actionable feedback to support product enhancements and roadmap prioritization.
• Partner with Content, Creative, and Digital teams to deliver a cohesive and differentiated user experience.
• Serve as the bridge between marketing, product, and digital teams to drive alignment and execution.

Pilot Programs & Test-and-Learn Execution

• Lead pilot initiatives to validate SHI One use cases and customer value propositions.
• Design and execute test-and-learn programs to improve engagement, messaging, and experience design.
• Identify early indicators of success and opportunities for optimization.
• Provide insights that inform both campaign strategy and the ongoing evolution of SHI One.

Customer Insight & Experience Optimization

• Gather and synthesize feedback from customers, campaigns, and internal stakeholders.
• Analyze user behavior, engagement patterns, and drop-off points to identify opportunities for improvement.
• Identify gaps in the customer experience, including value delivery, user experience, content, and data, and recommend solutions.
• Support the continued development of SHI One as a scalable and differentiated customer experience platform.

Behaviors and Competencies

• Demonstrate a customer-centric mindset with the ability to translate platform capabilities into clear and differentiated customer value.
• Apply strategic thinking to connect platform initiatives with broader go-to-market objectives and business outcomes.
• Influence and align product, marketing, and digital teams in a cross-functional, matrixed environment.
• Interpret engagement and performance data to drive actionable insights and continuous improvement.
• Execute effectively in ambiguous environments, moving initiatives from concept through pilot, iteration, and optimization.
• Adapt quickly as product capabilities, customer needs, and business strategies evolve.

Skill Level Requirements

• Ability to develop and articulate compelling value propositions and customer-facing experiences.
• Strong understanding of digital experience management, product marketing, customer journey design, and customer engagement strategies.
• Ability to drive adoption and engagement for digital platforms, SaaS solutions, or technology-enabled customer experiences.
• Strong knowledge of B2B marketing, demand generation, and customer lifecycle management.
• Ability to collaborate effectively across marketing, product, digital, and sales teams.
• Strong project management, stakeholder management, and cross-functional alignment skills.
• Analytical skills with the ability to interpret user engagement data and translate findings into recommendations and enhancements.
• Ability to identify, prioritize, and execute customer-focused use cases and experience improvements.

Other Requirements

• Completed Bachelor's degree in Marketing, Business, Communications, Product Management, Digital Experience, or a related field, or equivalent professional experience.
• 5-10 years of experience in digital experience, product marketing, customer experience, or related fields.
• Experience working within a matrixed organization and collaborating with cross-functional stakeholders.
• Ability to operate as an individual contributor while influencing and driving cross-team outcomes.
• Position may require up to 25% travel

The estimated annual pay range for this position is $95,000 - $125,000 which includes a base salary. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status