Digital Experience Manager

Kestra; Austin (TX); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

401(k)

Health insurance

Training and development

Job summary

Kestra Financial seeks a Digital Experience Manager to lead website strategy, content governance, SEO, and analytics from strategy through execution. You will own Sitecore content operations, set governance standards, and partner with Creative, MarTech, Marketing, and business stakeholders in a hybrid work model (4 days in-office, 1 day remote).

The role requires 5–7 years in digital marketing, CMS experience (Sitecore preferred), and strong analytics proficiency.

Qualifications

• 5–7 years of experience in digital marketing, website management, and content strategy.
• Hands-on experience managing enterprise CMS platforms (Sitecore preferred).
• Strong understanding of AI’s impact on search behavior, content discovery, and user experience.
• Experience optimizing content for SEO, AEO, and generative search environments.
• Proficiency with analytics and reporting tools (GA4, GSC, Looker Studio).

Responsibilities

• Develop and execute organic growth strategies to drive website traffic, engagement, and conversion.
• Lead SEO and AEO efforts, including optimization for search engines, AI-driven search, and generative surfaces.
• Conduct keyword research, content gap analysis, and technical SEO audits.
• Monitor and analyze performance using Google Analytics, Search Console, Looker Studio, and SEO platforms.
• Translate data insights into actionable optimization and content recommendations.
• Own website initiatives across all Kestra companies, including ongoing optimization, enhancements, and launches.
• Partner with MarTech and development teams to define requirements, manage backlogs, and deliver updates through agile workflows.
• Ensure websites meet performance, accessibility, and governance standards.
• Serve as the primary website point of contact for cross-functional teams and stakeholders.
• Own Sitecore content authoring standards, workflows, and documentation.
• Establish and maintain content governance policies, including authoring guidelines, SEO standards, QA and publishing processes.
• Enable and support content authors across the organization with clear documentation and training.
• Oversee content creation, editing, scheduling, and publishing to ensure accuracy, consistency, and quality.
• Identify and mitigate CMS-related risks, limitations, and authoring issues.
• Continuously improve website UX, navigation, structure, and content clarity.
• Validate usability, mobile responsiveness, and accessibility standards.
• Own web, SEO, and content performance reporting.
• Maintain dashboards and reporting cadences for leadership and stakeholders.
• Provide insights tied to business goals, advisor experience, and marketing outcomes.
• Work closely with Creative, Marketing Strategy, MarTech, Compliance, and external vendors.
• Translate business objectives into digital requirements and execution plans.
• Engage stakeholders to align website and content initiatives with organizational priorities.

Skills

Digital marketing

Website management

Content strategy

Cross-functional collaboration

Documentation

Education

Bachelor’s degree in DigitalExperience Design, Marketing, Communications, Information Systems, or related field

Tools

Sitecore CMS

GA4

Google Search Console

Looker Studio

Job description

Encino Building #2, 5707 Southwest Parkway, Austin, Texas, United States of America

Job Description

Kestra Financial is a wealth management platform dedicated to empowering independent financial professionals—including traditional and hybrid RIAs—to grow their businesses and deliver exceptional client service. We combine advanced business management technology with personalized consulting to provide unmatched scale, efficiency, and support. Our advisor-focused culture is built on innovation and advocacy, enabling advisors to offer comprehensive securities and investment advisory solutions to their clients

Lead with Purpose. Partner with Impact.

Kestra Holdings is seeking aDigitalExperienceManagerto lead website, content authoring, and organic growth initiatives across all Kestra business units.

This roleis responsible forowning the digital experience from strategy through execution, including website optimization, content governance, SEO and AEO, analytics, and Sitecore CMS content operations. The ideal candidate brings a balance of strategic thinking, operational rigor, andhands‑onexecution, and can partner closely with Creative,MarTech, Marketing, and business stakeholders.

The position offers a competitive compensation and benefits package, with a hybrid work schedule (4 days in-office, 1 day remote).

What you’ll Do:

• Develop and execute organic growth strategies to drive website traffic, engagement, and conversion.
• Lead SEO and AEO (Answer Engine Optimization) efforts, including optimization for search engines,AI‑drivensearch, and generative answer surfaces.
• Conduct keyword research, content gap analysis, and technical SEO audits.
• Monitor and analyze performance using Google Analytics, Search Console, Looker Studio, and SEO platforms.
• Translate data insights into actionable optimization and content recommendations.
• Own website initiatives across all Kestra companies, including ongoing optimization, enhancements, and launches.
• Partner withMarTechand development teams to define requirements, manage backlogs, and deliver updates through agile workflows.
• Ensure websites meet performance, accessibility, and governance standards.
• Serve as the primary website point of contact forcross‑functionalteams and stakeholders.
• Own Sitecore content authoring standards, workflows, and documentation.
• Establish andmaintaincontent governance policies, including:
• Authoring guidelines(aligned with brand standards, voice, tone, and messaging consistency)
• SEO standards(for text, video, imagery, and other content formats to ensure discoverability and performance)
• QA and publishing processes(syncedwith corporate requirements, compliance, and applicable industry regulations)
• Enable and support content authors across the organization with clear documentation and training.
• Oversee content creation, editing, scheduling, and publishing to ensure accuracy, consistency, and quality.
• Identifyand mitigateCMS‑relatedrisks, limitations, and authoring issues.
• Continuously improve website UX, navigation, structure, and content clarity.
• Validate usability, mobile responsiveness, and accessibility standards
• Own web, SEO, and content performance reporting.
• Maintain dashboards and reporting cadences for leadership and stakeholders.
• Provide insights tied to business goals, advisor experience, and marketing outcomes.
• Work closely with Creative, Marketing Strategy,MarTech, Compliance, and external vendors.
• Translate businessobjectivesinto digital requirements and execution plans.
• Engage stakeholders to align website and content initiatives with organizational priorities.

What You Bring:

• Bachelor’s degree inDigitalExperience Design, Marketing, Communications, Information Systems, Human-Computer Interaction (HCI), or a related field, or equivalent practical experience.
• 5–7 years of experience in digital marketing, website management, and content strategy.
• Hands‑onexperience managingenterpriseCMS platforms (Sitecore preferred).
• Strong understanding of AI’s impact on search behavior, content discovery, and user experience.
• Experienceoptimizingcontent for SEO, AEO, and generative search environments.
• Strong knowledge of SEO best practices and emerging AEO considerations.
• Experience developing and enforcing content authoring and governance standards.
• Proficiencywith analytics and reporting tools (GA4, GSC, Looker Studio).
• Ability to manage multiple initiatives, prioritize work, and collaboratecross‑functionally.
• Strong written, verbal, and documentation skills.

Internal Application Policy:

Internal applicants must be in good standing and have a minimum of 1 year of service with Kestra. Internal applicants must also have a minimum of 1 year service in current role unless approved by EVP.

Benefits to support you:

• Competitive pay and benefits with a large employer (over 1600 employees nationwide)
• 401(k), health insurance, and a competitive benefits package
• Work in a supportive, collaborative environment committed to professional excellence
• Help clients navigate meaningful financial decisions with confidence
• Opportunities for training, development, and long-term growth within the firm

Kestra Values: Our Mission is Powering Financial Independence, enabling the growth and success of investing clients and the advisors who serve them. We do that by living our values: Serve, Make it Happen, and One team.

Lead with purpose. and help shape the future of Kestra.

Disclosure By applying to a job at Kestra Financial, Inc., you are agreeing to the following statements:

• You acknowledge that if hired, Kestra Financial, Inc. may, obtain and use background information concerning your credit, character, general reputation, personal characteristics, work habits, performance and experience for evaluation for your potential employment.
• It is the policy of Kestra Financial to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender, identity or expression, age, disability, marital status, citizenship, national origin, genetic information, or any other characteristic protected by law. Kestra Financial prohibits any such discrimination or harassment.

Encino Building #2, 5707 Southwest Parkway, Austin, Texas, United States of America