Digital Experience Lead

Icreon; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Icreon is seeking a Digital Experience Lead in New York, hybrid, to bridge design, technology, and AI. This role focuses on concepting and prototyping, shaping how new digital experiences are designed and built, in collaboration with engineers and clients across new business pursuits and existing accounts.

You will translate ideas into interaction models, prototype with AI-enabled tools, and work with Sitecore/Optimizely platforms.

Qualifications

• 5+ years in UX, product, service, or interaction design.
• Portfolio demonstrating strong conceptual thinking and complex interaction design — not just polish
• Proven experience working side-by-side with engineers in product teams
• Familiarity with design systems, front-end constraints, and technical workflows

Responsibilities

• Concept and design next-gen experiences — translate ideas into novel interaction models early in the lifecycle.
• Design through prototypes — iterate with tools like Figma/Framer and AI-assisted workflows; evolve to production-ready artifacts with engineers.
• Engineer collaboration — partner with engineers to balance design thinking with feasibility and faster build loops.
• Platform experience — design for Sitecore and Optimizely, plus custom digital products.
• Client communication — translate complexity into clear narratives for CMOs/CTOs and executive stakeholders.

Skills

UX design

Product thinking

Engineering collaboration

Design systems

AI fluency

Tools

Figma

Framer

AI tools

Sitecore

Optimizely

Job description

Icreon is looking for a Digital Experience Lead who operates at the intersection of design, technology, and AI. This is not a production role — it's a concepting and prototyping role. You will define how new digital experiences are designed and built, working closely with engineers and directly with clients across both new business pursuits and existing accounts.

At a Glance

Reports To: CXO
Location: New York, NY (Hybrid)
Split: 50% new business pursuits / 50% existing client accounts
Type: Full-Time

What You Will Do

Concept and Design Next-Gen Experiences — Translate product ideas and emerging technologies into novel interaction models. Work early in the product lifecycle to define experience direction, not just screens.

Design Through Prototypes — Move beyond static mockups. Rapidly iterate using Figma, Framer, and AI-assisted tools. Evolve prototypes into production-ready artifacts alongside engineering.

Engineer Collaboration — Pair with engineers to design through code. Co-create experiences that balance design thinking with technical feasibility and shorten the design-to-build loop.

Platform Experience — Design digital experiences for Sitecore and Optimizely platforms, as well as custom digital products.

Client Communication — Translate complexity into clear narratives for CMOs, CTOs, and C-suite stakeholders in B2B environments. Contribute to product thinking and roadmap discussions.

What We Are Looking For

Experience

• 5+ years in UX, product, service, or interaction design
• Portfolio demonstrating strong conceptual thinking and complex interaction design — not just polish
• Proven experience working side-by-side with engineers in product teams
• Familiarity with design systems, front-end constraints, and technical workflows

Capabilities

• Systems thinker — you design behaviors and product logic, not just individual screens
• Fast, iterative operator — you prototype to think, not just to present
• Strong communicator — you can tell the story of a design decision to both engineers and C-suite stakeholders
• Masteryofmodern prototyping platforms

AI Fluency

Icreon is seeing significant gains in leveraging AI across our team from autonomous engineering to agentic process re-architecture. Someone in this role is expected to get their hands dirty day-in and day-out and staying at the vanguard of where this industry is moving. Ways in which we're expecting this role to incorporate AI into the department

• Workflow integration — Uses AI tools (Claude Code, Design, Runway, Higgsfield, Krea, ComfyUI, Pencil,or equivalent) as active parts of the design process, not occasional experiments
• AI-enabled experience design — Has a point of view on how AI reshapes interaction models and interface patterns — and can prototype that thinking, not just describe it
• Ideation and generation — Uses AI to accelerate concept exploration: generating visual directions, interaction variants, copy, and motion references faster than traditional methods allow
• Tooling and automation — Has built or contributed to custom AI workflows that reduce repetitive design work — template generation, asset creation, annotation, handoff documentation
• Emerging interface patterns — Actively explores what AI-native product experiences look like and can bring that perspective into client conversations credibly

The bar is not curiosity. It's demonstrated, habitual use with a track record of it showing up in the work.

About Icreon

Icreon is a digital consulting firm working across strategy, design, and engineering for enterprise clients. Our design team operates at the frontier of what digital products can be — this role is central to how we push that forward.