Digital Experience Designer Detail page

Veridian Credit Union; Waterloo (IA); On-site; USD 85,000 - 125,000; Full time

Job summary

Veridian Credit Union in Waterloo, IA is seeking a Digital Experience Designer to lead the design, optimization and execution of digital experiences across the organization’s website, landing pages, microsites, emails and advertising channels.

Collaborating with Marketing, Web Development and business stakeholders, you will deliver accessible, engaging experiences that drive member engagement and conversions, while applying best practices in UX, content strategy and personalization.

Qualifications

• 8+ years designing digital experiences, responsive sites, landing pages or marketing assets.
• 3+ years with content management systems and digital publishing platforms.
• Solid understanding of digital user behavior and online engagement.

Responsibilities

• Lead digital experience strategy across websites, landing pages, emails and ads.
• Design marketing-owned digital experiences with accessibility in mind.
• Create reusable templates and components for Always-On Marketing architecture.
• Collaborate with Marketing, Web Development and stakeholders to translate objectives into experiences.
• Analyze performance and optimize for engagement and conversions.

Skills

UX design

Web design

Digital content

Personalization

Campaign execution

Accessibility

A/B testing

Education

Bachelor's Degree in UX Design, Web Design, Digital Media, Marketing or related field

Tools

HubSpot

Salesforce Marketing Cloud

Alkami Segmint

HTML/CSS/HTML5

Job description

Posted about 5 days ago

The Digital Experience Designer leads the design, optimization and execution of digital experiences across Veridian's website, landing pages, microsites, email and advertising channels. Partnering with Marketing, Web Development and business stakeholders, this role creates accessible, engaging experiences that support organizational goals and member needs. Provides expertise in UX, digital content, personalization and campaign execution to improve engagement and conversions.

Essential Functions

• Serve as the marketing subject matter expert for digital experience strategy and provide recommendations that improve member engagement, support lifecycle marketing objectives, and enhance conversion performance.
• Design and maintain marketing-owned digital experiences across Veridian's public website, campaign landing pages, microsites and other digital marketing channels.
• Create digital layouts, templates and content experiences that support marketing campaigns, member education initiatives and business objectives.
• Create and maintain responsive email templates, modules and visual assets that support lifecycle and campaign marketing initiatives.
• Create and maintain reusable digital experience components, templates and content structures that support Veridian's Always-On Marketing Architecture.
• Design and optimize digital experiences that support awareness, consideration, conversion, onboarding, engagement and retention objectives across the member lifecycle.
• Collaborate in the development and execution of website personalization, audience targeting and dynamic content initiatives utilizing HubSpot, Alkami, Segmint and other approved platforms.
• Design digital advertising assets including display ads, social media graphics, animated HTML5 advertisements and other digital campaign materials.
• Collaborate with Marketing and Member Experience team members to translate marketing objectives into effective digital experiences.
• Partner with Web Development to communicate requirements, test enhancements and ensure digital experiences are implemented as intended.
• Regularly evaluate website, landing page and digital campaign performance to identify opportunities for optimization and improved user engagement.
• Research and apply best practices related to digital experience, accessibility standards, responsive design, digital marketing trends and conversion optimization.
• Establish and promote digital design standards and best practices across marketing-owned digital properties.
• Conduct regular quality assurance reviews of marketing digital experiences to ensure functionality, accuracy, consistency and compliance with brand standards.
• Support search engine optimization efforts through effective page structure, content hierarchy and user-friendly digital experiences.
• Conduct user experience reviews and usability assessments to identify friction points and recommend improvements.
• Partner with Compliance and Legal to ensure digital experiences meet applicable regulatory and accessibility requirements.
• Manage and maintain digital design systems, style guides and governance standards across marketing-owned channels.
• May be required to provide occasional after-hours support for website updates, digital campaign launches or critical marketing initiatives.

Key Attributes

• Oral and written communication skills.
• Member service focus.
• Attention to detail and accuracy.
• Positive attitude that supports a team environment.
• Dependable and punctual; flexible during peak times.
• High level of confidentiality.
• Organizational skills.
• Self-motivated; ability to work without close supervision.
• Problem solving; analysis.

Working Conditions

This job operates in a professional office environment and routinely uses standard office equipment.

Travel

Limited travel expected.

Required Education And Experience

• Bachelor's Degree in UX Design, Web Design, Digital Media, Marketing or related field or equivalent combination of education, training, and experience of 8+ years.
• 3+ years professional experience designing digital experiences, responsive websites, landing pages or digital marketing assets with a demonstrated understanding of digital user behavior and online engagement.
• 3+ years experience working with content management systems and digital publishing platforms.

Preferred Education And Experience

• Experience designing marketing-focused digital experiences, including websites, landing pages, microsites, email communications, and digital campaigns.
• Experience using website analytics, A/B testing, conversion optimization, and other digital performance measurement tools.
• Experience working in financial services or another regulated industry.
• Familiarity with marketing automation, personalization, audience targeting, or customer journey platforms such as HubSpot, Salesforce Marketing Cloud, Alkami Segmint, or similar solutions.
• Familiarity with HTML, CSS, HTML5 animation, motion graphics, or other digital production technologies.

Other Duties

Veridian Credit Union is a PCI compliant financial institution to ensure the security of member information. As such, all employees are expected to ensure security measures are in place and adhered to regarding PCI and other highly secure data compliance requirements.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

About Veridian Credit Union

Veridian Credit Union, founded in 1934 in Waterloo, Iowa, is a not-for-profit financial cooperative dedicated to partnering with members to create successful financial futures. Veridian offers a competitive salary, benefit and incentive package that includes medical, dental and vision insurance; group term life insurance, 401(k) and profit-sharing plans; and a yearly incentive program. Employees enjoy a supportive work environment where diversity is valued.

Veridian Credit Union provides equal employment opportunities to all employees and applicants for employment without regard to age, race, color, sex, pregnancy, sexual orientation, gender identity, military service, national origin, religion, physical or mental disability, genetic information, or any other classifications protected by applicable federal, state or local laws.

"The best thing about working at Veridian Credit Union is definitely the people! Our staff is an exceptional group of individuals who make every person's experience here top notch!"

- Lisa, Credit Consultant II 25+ years with Veridian

"The diversity culture we have which allows us to help each of our member in their own language. Also, the involvement we have every year with the community. i.e Jingle in the Junction, Latino Festival, Irish Festival, Kids Festival, and many others."

- Josue, Loan Advisor II9+ years with Veridian