DIGITAL ENGAGEMENT LEAD

Bayer; United States; On-site; USD 93,000 - 140,000; Full time

Job summary

The Bayer Digital Engagement Lead will partner with farmers, field teams, and sales to drive adoption of digital farming solutions and deliver actionable insights. You will act as the local digital expert, ensuring FieldView integration and data-driven decision making at the farm level.

Responsibilities include on-farm install/troubleshooting of Bayer technologies, coaching the team, and developing use cases for new features, with a focus on digital revenue growth and customer satisfaction.

Qualifications

• Strong communication skills and the ability to influence stakeholders.
• Driving for the company may be required under regulatory jurisdiction.
• Minimum of 2 years' experience with digital agricultural platforms.
• Experience with seed/chemical sellers, growers, and sales organizations.
• 5+ years in agriculture and/or digital fields.
• Expertise in FieldView and DMP, hardware compatibility, data collection, and data-driven features.

Responsibilities

• Provide on-farm expertise to install and troubleshoot Bayer’s digital farming tech and resolve connectivity issues.
• Coach squad members to boost digital acumen and drive digital revenue via FieldView and New Business Models.
• Identify farmers, dealers, and retailers for digital trials and testing opportunities.
• Develop deep knowledge of FieldView and DMP; ensure on-farm compatibility and setup.
• Provide input to Digital and Crop Mission Teams on customer needs and features.
• Develop use cases for existing and new features; train squad on these use cases.
• Train Field Sales Reps and dealers on data-driven agronomic decisions using FieldView.
• Support customers with data acquisition and cleanup.
• Train squad and dealers on executing New Business Models workflow.

Skills

Communication skills

Stakeholder influence

Digital agriculture experience

FieldView/DMP expertise

Data-driven decision making

Agriculture/seed & chemical industry

Education

Bachelor's degree in agriculture or related field

Tools

FieldView

DMP

Farm equipment compatibility

Job description

DIGITAL ENGAGEMENT LEAD

At Bayer, we believe work should matter. Every day, our teams push toward a future where "Health for all, Hunger for none" is within reach, and every role, from the lab to the field to the boardroom, helps us get there. We give people the ownership to shape outcomes, the support to grow through new skills and experiences, and a global community where different perspectives are valued. If you want your work to count and the room to become your best, you'll find it here.

As a Digital Engagement Lead, you will play a crucial role in building farmer confidence with digital solutions that provide valuable insights to guide their farming decisions. You will serve as the local digital expert, connecting the Climate FieldView team, New Business Models team, Business Unit Lead, and local sales squad to achieve digital platform targets. Your focus will be on fostering a seamless integration of digital farming solutions at a local level.

YOUR TASKS AND RESPONSIBILITIES:

• Provide on-farm expertise to assist key customers with the installation and troubleshooting of Bayer’s precision agriculture technologies; manage data collection/mapping challenges; diagnose and resolve connectivity issues (e.g., FieldView Drive); educate growers on Bayer’s Digital Farming Solutions portfolio;
• Act as a coach to squad members to enhance digital acumen; enable customer acquisition, retention, engagement, and digital revenue through solution selling via FieldView and New Business Models;
• Identify transformative farmers, dealers, and retailers for digital trial and testing opportunities;
• Develop deep expertise on current digital software (FieldView, DMP) and hardware (FieldView Drive); ensure on-farm compatibility and setup;
• Provide input to Digital and Crop Mission Teams regarding customer needs and features in development;
• Develop use cases for existing and new features; train squad members on these use cases;
• Train Field Sales Representatives and dealers on data-driven agronomic decision-making using FieldView;
• Support key customers with data acquisition and clean-up;
• Train squad members and dealers on the execution of New Business Models workflow.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Strong communication skills and the ability to influence and motivate key stakeholders;
• Position requires driving for the company, possibly under DOT/FMCSA jurisdiction, involving safe hauling of trailers, products, supplies, or equipment.

Preferred Qualifications:

• Bachelor's degree within an agricultural field preferred;
• Minimum of 2 years of experience within digital agricultural platforms;
• Experience working closely with seed/chemical sellers, growers, and sales organizations;
• 5 years of working experience in agriculture and/or digital field;
• Expertise in digital software (FieldView, DMP), hardware, farm equipment compatibility and setup, data collection, and use of data-driven features such as reports and scripting.

Employees can expect to be paid a salary between $93,200.00 - $139,800.00 Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors. This role will unpost on 10/26.

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders. Bayer is an E-Verify Employer. Location: United States : Iowa : Residence Based Division: Crop Science Reference Code: 894332 Contact Us Email: [e-mail]