Digital Engagement Analyst

Yoh; Kansas City (MO); Remote; USD 34,000 - 49,000; Part time

Benefits offered by this job

Medical benefits

HSA

Life & Disability Insurance

401K Retirement Savings Plan

EAP

Direct Deposit & weekly payroll

Referral bonuses

Job summary

Yoh is seeking a Digital Engagement Analyst (Contract | Remote) to design and measure personalized in-app experiences that drive engagement across financial services platforms. You will partner with Product, Design, GTM, Marketing, Analytics, and Tech to build journeys and capture results.

The role emphasizes hands-on execution, testing, and optimization of campaigns using Airship and similar platforms, with a focus on onboarding, retention, and education across high-volume journeys.

Qualifications

• Bachelor’s degree in Marketing, Communications, IT, or related field OR equivalent experience.
• 1–3 years in digital/customer engagement, marketing tech, or in-app messaging platforms.
• Experience with Airship, Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, Iterable, OneSignal, or similar platforms.

Responsibilities

• Build, test, deploy, experiment, and optimize in-app campaigns.
• Develop personalized journeys for onboarding, adoption, retention, servicing, and education.
• Create and maintain in-app content (banners, cards, message center, surveys).
• Translate requirements into customer-facing engagement experiences with cross-functional partners.
• Manage campaign QA and end-to-end testing.

Skills

1–3 years in digital engagement

Airship

Braze

Adobe Journey Optimizer

Salesforce Marketing Cloud

Iterable

OneSignal

In-app messaging

Campaign QA

Data-driven decisions

Education

Bachelor's degree or equivalent experience

Tools

Airship

Salesforce Marketing Cloud

Job description

Digital Engagement Analyst (Contract | Remote) Help shape how millions of people engage with their finances year-round. We are building connected digital experiences that connect clients to personalized experiences across tax, financial products, and future financial freedom initiatives. If you enjoy blending customer insight, messaging strategy, and hands-on execution, this role offers a chance to make measurable impact across high-volume digital journeys.

Overview: As a Digital Engagement Analyst, you’ll deliver personalized in-app engagement experiences. You’ll partner closely with Product, Design, Go-To-Market, Marketing, Analytics, and Technology teams to translate business goals into engagement journeys, build in-app experiences, and measure results.

Key Responsibilities:

• Build, test, deploy, experiment, and optimize in-app campaigns using the Airship Engagement Platform
• Develop personalized journeys supporting onboarding, adoption, retention, servicing, and customer education
• Create and maintain in-app content (banners, cards, message center, surveys, interstitials, and more)
• Translate business requirements into customer-facing engagement experiences with cross-functional partners
• Manage campaign QA (audience validation, content review, rendering checks, end-to-end testing)
• Monitor performance and build reporting tied to engagement effectiveness and business outcomes
• Recommend future engagement strategies based on results, customer behavior, and opportunities
• Maintain documentation, roadmaps, journey maps, and operational processes
• Help scale consistent engagement practices, governance, and measurement approaches

Must-Have Qualifications:

• Bachelor’s degree in Marketing, Communications, Information Technology, or related field OR equivalent experience
• 1–3 years in digital/customer engagement, marketing technology, or in-app messaging platforms
• Experience with Airship, Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, Iterable, OneSignal, or similar platforms
• Experience building/testing/deploying in-app messages, push notifications, customer journeys, or personalized digital experiences
• Strong writing/content development skills and attention to detail
• Experience with campaign QA, testing, and performance reporting
• Comfortable using data/customer insights to improve outcomes
• Strong cross-functional collaboration skills; adaptable in a fast-paced environment

Nice-to-Have:

• Platform certifications (Airship, Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, or similar)
• Mobile app engagement, lifecycle management, or personalization experience
• Background supporting fintech/financial services, consumer tech, mobile apps, or digital products

Bring your curiosity and executional strength—and help create digital experiences that keep clients connected all year long.

Estimated Min Rate: $24.99

Estimated Max Rate: $35.70

Benefit eligibility is in accordance with applicable laws and client requirements.

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
• Health Savings Account (HSA) (for employees working 20+ hours per week)
• Life & Disability Insurance (for employees working 20+ hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly epayroll
• Referral Bonus Programs
• Certification and training opportunities

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.

For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.