Digital Director

United States Senate; Washington (District of Columbia); On-site; USD 150,000 - 230,000; Full time

Job summary

The United States Senate seeks a Digital Director to lead the Senator’s digital communications strategy, overseeing social media, multimedia content production, and audience growth initiatives. This is a non-entry-level role requiring proven experience elevating a principal’s digital presence across high-volume platforms.

Reporting to the Communications Director, you will supervise content calendars, real-time posting, audio/visual production, analytics, and cross‑team collaboration to advance

Qualifications

• 4+ years in digital communications or multimedia production.
• Proven growth in followers, engagement, and reach.
• Hands-on audio/visual experience for digital platforms.
• Proficient with professional tools and mobile-first workflows.
• Strong political awareness and writing skills.

Responsibilities

• Develop and execute a comprehensive digital strategy across platforms.
• Oversee day-to-day social media management and real-time posting.
• Produce and direct high-quality audio/visual content for social and web.
• Provide editing feedback and quality control.
• Analyze metrics and report results to senior leadership.
• Collaborate on integrated campaigns aligning digital with priorities.
• Maintain the Senator’s official website, newsletters, and owned properties.
• Monitor media landscape to identify proactive engagement opportunities.

Skills

Digital strategy

Social media management

Multimedia production

Video editing

Audio/visual production

Adobe Creative Suite

CapCut

Final Cut Pro

Premiere Pro

Writing & storytelling

Education

Bachelor's degree in communications

Bachelor's degree in political science

Tools

Adobe Creative Suite

CapCut

Final Cut Pro

Premiere Pro

Job description

The Digital Director leads the Senator’s digital communications strategy, overseeing social media, multimedia content production, and audience growth initiatives. This is a non-entry-level role and requires proven experience elevating a principal’s digital presence, managing high-volume platforms, and producing professional-grade audio/visual content.

The Digital Director reports to the Communications Director and works closely with the broader communications, legislative, and scheduling teams.

Key Responsibilities:

• Develop and execute a comprehensive digital strategy to increase the Senator’s social media reach, engagement, and influence across platforms (X/Twitter, Instagram, Facebook, YouTube, and emerging channels).
• Oversee day-to-day social media management, including content calendars, real-time posting, community engagement, and crisis/rapid-response protocols.
• Produce and direct high-quality audio/visual content, including short-form video, longer-form interviews, radio hits, livestreams, graphics, and photography for social and web use.
• Provide creative direction, editing feedback, and quality control.
• Analyze performance metrics and audience data to refine strategy, optimize content, and report results to senior leadership.
• Collaborate on integrated communications campaigns that align digital efforts with press, legislative priorities, constituent outreach, and official events.
• Maintain and enhance the Senator’s official website, email newsletter, and other owned digital properties.
• Monitor the broader media and political landscape to identify opportunities for proactive digital engagement.

Required Qualifications:

• Minimum 4 years of progressive experience in digital communications, social media strategy, or multimedia production.
• Demonstrated success growing and managing a high-profile individual’s or organization’s social media presence, including measurable increases in followers, engagement, and reach.
• Hands-on audio/visual experience: video shooting/editing, sound, lighting, graphic design, and content production for digital platforms.
• Proficiency with professional tools (Adobe Creative Suite, CapCut, Final Cut Pro, Premiere, or equivalent) and mobile-first production workflows.
• Strong strategic judgment, political awareness, and ability to operate in a fast-paced, high-stakes environment.
• Excellent writing, editing, and storytelling skills tailored to social and short-form formats.
• Proven ability to manage multiple priorities, meet tight deadlines, and lead projects independently or with a small team.
• Familiarity with social media analytics platforms, audience insights tools, and A/B testing.
• Understanding of Senate or congressional office operations, ethics guidelines, and official versus campaign distinctions is strongly preferred.
• Bachelor’s degree in communications, journalism, political science, digital media, or a related field; equivalent professional experience will be considered.

Preferred Qualifications:

• Prior experience in a U.S. Senate, House, or gubernatorial office.
• Experience with influencer or partner collaborations.
• Bilingual skills or experience reaching diverse/multicultural audiences.
• Portfolio or examples of work that demonstrate measurable digital growth and high-quality A/V content.